Business plan for a sustainable holiday house concept on a Croatian island

• Autor(a) principal: Cecic, Laura
• Data de Publicação: 2022
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/27181
• topic: Sustainable tourism development; Plano de negócio -- Business plan; Sustainable accommodation; Tourism Croatia; Desenvolvimento turístico sustentável; Alojamento sustentável; Turismo Croácia

Given the importance of Tourism in today’s society and the need of Sustainable Tourism Development, new and innovative concepts are needed, which was also shown by the changes that occurred due to the COVID-19 pandemic. The establishment of a sustainable holiday house concept on the Croatian island of Solta is the innovative proposal for this business plan, which is based on the observed market and behavioral trends. After determining the given potential in the selected location, the business idea SOLResort was born, which should be developed in all possible aspects under the framework of sustainability. An online survey was conducted with the participation of 129 respondents, which provided important insights for the market and target group analysis, as well as about potential users. The evaluation showed that the business idea reflects the changing needs of travelers and that 117 participants would book the SOLResort. The increasing environmental awareness of the population represents a clear opportunity and in line with the current transformation of tourism into a more sustainable form, a differentiated offer can be brought to the market. In terms of content, the project consists of the development of the marketing and operational components and describes all targeted measures for the further development of the company. A financial plan and its evaluation are prepared last to prove the feasibility of the project. The financial analysis proves the economic viability of the project and indicates that it is a project worthy of investment.