The role of brand attachment during the pandemic period: sports brands

Detalhes bibliográficos
Autor(a) principal: Reis, Raissa
Data de Publicação: 2023
Outros Autores: Sousa, Bruno, Catarino, André, Malheiro, Alexandra
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/11110/2725
Resumo: The main objective that is intended to be achieved in the course of this investigative study is how, through the pandemic, the relationship between consumers and sports brands maintained their affective attachment, their loyalty and whether competition led them to new adhesions for more attractive proposals. In addition to seeking to understand the importance of the internet in the brand's sales strategy; understand the relationship of consumer and brand loyalty; how the online sales commerce was or was not present in your life during the pandemic; the impact of the pandemic on the communication of brands with their customers
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spelling The role of brand attachment during the pandemic period: sports brandsO papel do apego as marcas durante o período pandémico: Marcas DesportivasApego a marcamarcas desportivaspandemiacovid-19e-commerceThe main objective that is intended to be achieved in the course of this investigative study is how, through the pandemic, the relationship between consumers and sports brands maintained their affective attachment, their loyalty and whether competition led them to new adhesions for more attractive proposals. In addition to seeking to understand the importance of the internet in the brand's sales strategy; understand the relationship of consumer and brand loyalty; how the online sales commerce was or was not present in your life during the pandemic; the impact of the pandemic on the communication of brands with their customersEuropean Journal of Applied Business Management2023-09-18T12:36:07Z2023-09-182023-09-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://hdl.handle.net/11110/2725http://hdl.handle.net/11110/2725porReis, R; Sousa, B.; Catarino, A. & Malheiro, A. (2023). The role of brand attachment during the pandemic period: sports brands, European Journal of Applied Business Management, 9(3), 2023, pp. 74-86Reis, RaissaSousa, BrunoCatarino, AndréMalheiro, Alexandrainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-09-21T05:12:56Zoai:ciencipca.ipca.pt:11110/2725Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T20:29:49.653879Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The role of brand attachment during the pandemic period: sports brands
O papel do apego as marcas durante o período pandémico: Marcas Desportivas
title The role of brand attachment during the pandemic period: sports brands
spellingShingle The role of brand attachment during the pandemic period: sports brands
Reis, Raissa
Apego a marca
marcas desportivas
pandemia
covid-19
e-commerce
title_short The role of brand attachment during the pandemic period: sports brands
title_full The role of brand attachment during the pandemic period: sports brands
title_fullStr The role of brand attachment during the pandemic period: sports brands
title_full_unstemmed The role of brand attachment during the pandemic period: sports brands
title_sort The role of brand attachment during the pandemic period: sports brands
author Reis, Raissa
author_facet Reis, Raissa
Sousa, Bruno
Catarino, André
Malheiro, Alexandra
author_role author
author2 Sousa, Bruno
Catarino, André
Malheiro, Alexandra
author2_role author
author
author
dc.contributor.author.fl_str_mv Reis, Raissa
Sousa, Bruno
Catarino, André
Malheiro, Alexandra
dc.subject.por.fl_str_mv Apego a marca
marcas desportivas
pandemia
covid-19
e-commerce
topic Apego a marca
marcas desportivas
pandemia
covid-19
e-commerce
description The main objective that is intended to be achieved in the course of this investigative study is how, through the pandemic, the relationship between consumers and sports brands maintained their affective attachment, their loyalty and whether competition led them to new adhesions for more attractive proposals. In addition to seeking to understand the importance of the internet in the brand's sales strategy; understand the relationship of consumer and brand loyalty; how the online sales commerce was or was not present in your life during the pandemic; the impact of the pandemic on the communication of brands with their customers
publishDate 2023
dc.date.none.fl_str_mv 2023-09-18T12:36:07Z
2023-09-18
2023-09-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/11110/2725
http://hdl.handle.net/11110/2725
url http://hdl.handle.net/11110/2725
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv Reis, R; Sousa, B.; Catarino, A. & Malheiro, A. (2023). The role of brand attachment during the pandemic period: sports brands, European Journal of Applied Business Management, 9(3), 2023, pp. 74-86
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv European Journal of Applied Business Management
publisher.none.fl_str_mv European Journal of Applied Business Management
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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