Co-creation of value on the agricultural implements industry: a case study of John Deere and its dealers

Detalhes bibliográficos
Autor(a) principal: Ost, Sarita Cruz de Oliveira
Data de Publicação: 2019
Outros Autores: Schmidt, Serje, Bohnenberger, Maria Cristina
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://doi.org/10.34624/ei.v0i12.4758
Resumo: The process of co-creation is a relevant way to support the innovation process and build sustainable competitive advantage. The Service-Dominant Logic (SDL) has increasingly received interest from researchers, as an important milestone in the marketing discipline as science, business and social function. The present study has the aim of analyse the proximities and distances of John Deere and its dealer network in relation to SDL. From the case study, the results showed, paradoxically, that John Deere has more proximities to SDL than its dealers do.
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spelling Co-creation of value on the agricultural implements industry: a case study of John Deere and its dealersA cocriação de valor no setor de implementos agrícolas: um estudo de caso da John Deere e sua rede de concessionáriosThe process of co-creation is a relevant way to support the innovation process and build sustainable competitive advantage. The Service-Dominant Logic (SDL) has increasingly received interest from researchers, as an important milestone in the marketing discipline as science, business and social function. The present study has the aim of analyse the proximities and distances of John Deere and its dealer network in relation to SDL. From the case study, the results showed, paradoxically, that John Deere has more proximities to SDL than its dealers do.O processo da cocriação de valor possui relevância para as organizações, como forma de subsidiar o processo de inovação e construir vantagens competitivas sustentáveis. Na academia, a Lógica Dominante de Serviço (SDL) tem ganhado crescente interesse, tendo surgido como um importante marco na área de marketing como ciência, como negócio e como função social. Este trabalho tem como objetivo analisar as proximidades e distanciamentos da John Deere e sua rede de concessionários em relação à SDL. Por meio de um estudo de caso, foi possível identificar, de forma paradoxal, que a John Deere está atuando mais próxima à SDL, enquanto seus concessionários estão atuando de maneira mais distante.Instituto Superior de Contabilidade e Administração da Universidade de Aveiro2019-09-02T00:00:00Zjournal articlejournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://doi.org/10.34624/ei.v0i12.4758oai:proa.ua.pt:article/4758Estudos do ISCA; No 12 (2015)Estudos do ISCA; n.º 12 (2015)1646-48500873-2019reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttps://proa.ua.pt/index.php/estudosdoisca/article/view/4758https://doi.org/10.34624/ei.v0i12.4758https://proa.ua.pt/index.php/estudosdoisca/article/view/4758/3550https://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessOst, Sarita Cruz de OliveiraSchmidt, SerjeBohnenberger, Maria Cristina2022-09-22T16:24:13Zoai:proa.ua.pt:article/4758Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:59:27.652393Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Co-creation of value on the agricultural implements industry: a case study of John Deere and its dealers
A cocriação de valor no setor de implementos agrícolas: um estudo de caso da John Deere e sua rede de concessionários
title Co-creation of value on the agricultural implements industry: a case study of John Deere and its dealers
spellingShingle Co-creation of value on the agricultural implements industry: a case study of John Deere and its dealers
Ost, Sarita Cruz de Oliveira
title_short Co-creation of value on the agricultural implements industry: a case study of John Deere and its dealers
title_full Co-creation of value on the agricultural implements industry: a case study of John Deere and its dealers
title_fullStr Co-creation of value on the agricultural implements industry: a case study of John Deere and its dealers
title_full_unstemmed Co-creation of value on the agricultural implements industry: a case study of John Deere and its dealers
title_sort Co-creation of value on the agricultural implements industry: a case study of John Deere and its dealers
author Ost, Sarita Cruz de Oliveira
author_facet Ost, Sarita Cruz de Oliveira
Schmidt, Serje
Bohnenberger, Maria Cristina
author_role author
author2 Schmidt, Serje
Bohnenberger, Maria Cristina
author2_role author
author
dc.contributor.author.fl_str_mv Ost, Sarita Cruz de Oliveira
Schmidt, Serje
Bohnenberger, Maria Cristina
description The process of co-creation is a relevant way to support the innovation process and build sustainable competitive advantage. The Service-Dominant Logic (SDL) has increasingly received interest from researchers, as an important milestone in the marketing discipline as science, business and social function. The present study has the aim of analyse the proximities and distances of John Deere and its dealer network in relation to SDL. From the case study, the results showed, paradoxically, that John Deere has more proximities to SDL than its dealers do.
publishDate 2019
dc.date.none.fl_str_mv 2019-09-02T00:00:00Z
dc.type.driver.fl_str_mv journal article
journal article
info:eu-repo/semantics/article
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.34624/ei.v0i12.4758
oai:proa.ua.pt:article/4758
url https://doi.org/10.34624/ei.v0i12.4758
identifier_str_mv oai:proa.ua.pt:article/4758
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://proa.ua.pt/index.php/estudosdoisca/article/view/4758
https://doi.org/10.34624/ei.v0i12.4758
https://proa.ua.pt/index.php/estudosdoisca/article/view/4758/3550
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Instituto Superior de Contabilidade e Administração da Universidade de Aveiro
publisher.none.fl_str_mv Instituto Superior de Contabilidade e Administração da Universidade de Aveiro
dc.source.none.fl_str_mv Estudos do ISCA; No 12 (2015)
Estudos do ISCA; n.º 12 (2015)
1646-4850
0873-2019
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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