Business and events tourism in the Azores: the case study of the International Big Game Fishing Tournament
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.34624/rtd.v1i27/28.10561 |
Resumo: | The Azores Tourism Association states that "continuing to increase the notoriety of the Azores destination, by attracting international events (...), we will continue to combine efforts with the respective audiences, in order to promote the marketing of the region through tour packages"(ATA, 2015, p. 20). This study aims to assess: a): if the International Big Game Fishing Tournament (IBGFT) contributes to the dissemination of the Azores as a destination for the practice of sportfishing and b) if the event promotion strategy is to take effect in the dissemination of this product among target markets with the greatest potential; on the other, it raises questions that, given the nature of the destination, should be evaluated, with the sustainable management of natural resources being most emphasized. Data collection is performed with direct interviews with organizers of IBGFT and questionnaire surveys to participants. The results show that the region is able to captures international events geared to niche markets. However, with respect to promotion, the strategy adopted falls short of expectations. At a time when the regional authorities are implementing programs to support the funding and promotion of events, it is important to evaluate the effectiveness of promotional policies with regard to the affirmation of the Azores brand in the international context. |
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Business and events tourism in the Azores: the case study of the International Big Game Fishing TournamentTurismo de negócios e eventos na Região Autónoma dos Açores: análise do Torneio Internacional de Big Game FishingThe Azores Tourism Association states that "continuing to increase the notoriety of the Azores destination, by attracting international events (...), we will continue to combine efforts with the respective audiences, in order to promote the marketing of the region through tour packages"(ATA, 2015, p. 20). This study aims to assess: a): if the International Big Game Fishing Tournament (IBGFT) contributes to the dissemination of the Azores as a destination for the practice of sportfishing and b) if the event promotion strategy is to take effect in the dissemination of this product among target markets with the greatest potential; on the other, it raises questions that, given the nature of the destination, should be evaluated, with the sustainable management of natural resources being most emphasized. Data collection is performed with direct interviews with organizers of IBGFT and questionnaire surveys to participants. The results show that the region is able to captures international events geared to niche markets. However, with respect to promotion, the strategy adopted falls short of expectations. At a time when the regional authorities are implementing programs to support the funding and promotion of events, it is important to evaluate the effectiveness of promotional policies with regard to the affirmation of the Azores brand in the international context. A Associação de Turismo dos Açores refere que “dando continuidade ao aumento da notoriedade do destino Açores através da captação de eventos internacionais continuaremos a conjugar esforços, junto dos respetivos públicos-alvo, de modo a potenciar a comercialização da Região através de pacotes turísticos” (ATA, 2015, p. 20). Se por um lado o presente estudo pretende aferir: a) se o Torneio Internacional de Big Game Fishing (TIBGF) contribui para a divulgação dos Açores, enquanto destino para a prática de sportfishing e b) se a estratégia de promoção ao evento está a surtir efeito na divulgação deste produto turístico junto dos mercados-alvos com maior potencial, por outro levanta questões que dada a natureza do destino importa avaliar, sendo a gestão sustentável dos recursos naturais a que mais se realça. A recolha de dados é efetuada através de entrevistas diretas aos organizadores do TIBGF e de inquéritos por questionário aos participantes do evento. Os resultados demonstram que a Região é capaz de captar eventos orientados para nichos de mercado. Todavia, no que respeita à promoção e comercialização do evento, a estratégia adotada fica aquém das expectativas. Numa altura em que as autoridades regionais estão a implementar programas para captação e promoção de eventos, importa avaliar a eficácia das políticas promocionais no que respeita à afirmação da marca Açores no contexto internacional. Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro2017-01-01T00:00:00Zjournal articlejournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://doi.org/10.34624/rtd.v1i27/28.10561oai:proa.ua.pt:article/10561Journal of Tourism & Development; Vol 1 No 27/28 (2017); 2231-2243Revista Turismo & Desenvolvimento; vol. 1 n.º 27/28 (2017); 2231-22432182-14531645-9261reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttps://proa.ua.pt/index.php/rtd/article/view/10561https://doi.org/10.34624/rtd.v1i27/28.10561https://proa.ua.pt/index.php/rtd/article/view/10561/6905https://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessSilvestre, NatachaMoniz, AnaBatista, Maria2022-09-26T10:56:45Zoai:proa.ua.pt:article/10561Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:05:31.051586Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Business and events tourism in the Azores: the case study of the International Big Game Fishing Tournament Turismo de negócios e eventos na Região Autónoma dos Açores: análise do Torneio Internacional de Big Game Fishing |
title |
Business and events tourism in the Azores: the case study of the International Big Game Fishing Tournament |
spellingShingle |
Business and events tourism in the Azores: the case study of the International Big Game Fishing Tournament Silvestre, Natacha |
title_short |
Business and events tourism in the Azores: the case study of the International Big Game Fishing Tournament |
title_full |
Business and events tourism in the Azores: the case study of the International Big Game Fishing Tournament |
title_fullStr |
Business and events tourism in the Azores: the case study of the International Big Game Fishing Tournament |
title_full_unstemmed |
Business and events tourism in the Azores: the case study of the International Big Game Fishing Tournament |
title_sort |
Business and events tourism in the Azores: the case study of the International Big Game Fishing Tournament |
author |
Silvestre, Natacha |
author_facet |
Silvestre, Natacha Moniz, Ana Batista, Maria |
author_role |
author |
author2 |
Moniz, Ana Batista, Maria |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Silvestre, Natacha Moniz, Ana Batista, Maria |
description |
The Azores Tourism Association states that "continuing to increase the notoriety of the Azores destination, by attracting international events (...), we will continue to combine efforts with the respective audiences, in order to promote the marketing of the region through tour packages"(ATA, 2015, p. 20). This study aims to assess: a): if the International Big Game Fishing Tournament (IBGFT) contributes to the dissemination of the Azores as a destination for the practice of sportfishing and b) if the event promotion strategy is to take effect in the dissemination of this product among target markets with the greatest potential; on the other, it raises questions that, given the nature of the destination, should be evaluated, with the sustainable management of natural resources being most emphasized. Data collection is performed with direct interviews with organizers of IBGFT and questionnaire surveys to participants. The results show that the region is able to captures international events geared to niche markets. However, with respect to promotion, the strategy adopted falls short of expectations. At a time when the regional authorities are implementing programs to support the funding and promotion of events, it is important to evaluate the effectiveness of promotional policies with regard to the affirmation of the Azores brand in the international context. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-01-01T00:00:00Z |
dc.type.driver.fl_str_mv |
journal article journal article info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.34624/rtd.v1i27/28.10561 oai:proa.ua.pt:article/10561 |
url |
https://doi.org/10.34624/rtd.v1i27/28.10561 |
identifier_str_mv |
oai:proa.ua.pt:article/10561 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://proa.ua.pt/index.php/rtd/article/view/10561 https://doi.org/10.34624/rtd.v1i27/28.10561 https://proa.ua.pt/index.php/rtd/article/view/10561/6905 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/4.0/ |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
dc.source.none.fl_str_mv |
Journal of Tourism & Development; Vol 1 No 27/28 (2017); 2231-2243 Revista Turismo & Desenvolvimento; vol. 1 n.º 27/28 (2017); 2231-2243 2182-1453 1645-9261 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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