An overview of the European low-cost carrier (LCC) market : identifying sources of competitive advantage

Detalhes bibliográficos
Autor(a) principal: Oliveira, João Pedro Branco de
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.14/41230
Resumo: This paper explores the low-cost carrier (LCC) reality in Europe by interrogating the main sources of competitive advantage and considering what major players should do to increase market share in the aftermath of the COVID-19 pandemic. By applying a standardized score methodology, this study took into account 25 variables to measure dimensions of competitive advantage and relative competitive positioning using published data sources from companies. The study further analyzed correlations between different indicators and confirmed strategies LCCs employ to maintain competitive positioning. Ryanair was considered the “lowest-cost carrier”, having the best competitive position in Europe, while WizzAir also displayed some promising indicators. easyJet exhibits indications that it is deviating from a pure low-cost model and employing strategies leaning towards a more hybrid business mode.
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spelling An overview of the European low-cost carrier (LCC) market : identifying sources of competitive advantageCompetitive advantageCompetitive positionCarriersLow-costRyanairWizzAirEasyJetPerformanceProduct and organizational architectureVantagem competitivaPosição competitivaCompanhias aéreasArquitetura de produto e organizacionalDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis paper explores the low-cost carrier (LCC) reality in Europe by interrogating the main sources of competitive advantage and considering what major players should do to increase market share in the aftermath of the COVID-19 pandemic. By applying a standardized score methodology, this study took into account 25 variables to measure dimensions of competitive advantage and relative competitive positioning using published data sources from companies. The study further analyzed correlations between different indicators and confirmed strategies LCCs employ to maintain competitive positioning. Ryanair was considered the “lowest-cost carrier”, having the best competitive position in Europe, while WizzAir also displayed some promising indicators. easyJet exhibits indications that it is deviating from a pure low-cost model and employing strategies leaning towards a more hybrid business mode.Este artigo explora a realidade das companhias de baixo custo (LCC) na Europa, ao descobrir quais são as principais fontes de vantagem competitiva e ao considerar o que os principais players devem fazer para aumentar a quota de mercado no pós-pandemia da COVID-19. Ao aplicar uma metodologia de pontuação padronizada, este estudo levou em conta 25 variáveis para medir as dimensões da vantagem competitiva e o posicionamento competitivo, utilizando fontes de dados publicadas pelas empresas. O estudo ainda analisou as correlações entre os diferentes indicadores e confirmou as principais estratégias que as LCCs empregam para manter o seu posicionamento competitivo. A Ryanair foi considerada a "companhia de mais baixo custo" com a melhor posição competitiva na Europa, enquanto a WizzAir também apresentou alguns indicadores promissores. A easyJet apresenta indicações de que está a desviar-se de um modelo de low-cost puro e a adotar estratégias que se inclinam para um modelo de negócio mais híbrido.Rajsingh, PeterVeritati - Repositório Institucional da Universidade Católica PortuguesaOliveira, João Pedro Branco de2023-05-26T15:09:56Z2023-01-252023-012023-01-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/41230TID:203253167enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:46:48Zoai:repositorio.ucp.pt:10400.14/41230Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:33:53.817468Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv An overview of the European low-cost carrier (LCC) market : identifying sources of competitive advantage
title An overview of the European low-cost carrier (LCC) market : identifying sources of competitive advantage
spellingShingle An overview of the European low-cost carrier (LCC) market : identifying sources of competitive advantage
Oliveira, João Pedro Branco de
Competitive advantage
Competitive position
Carriers
Low-cost
Ryanair
WizzAir
EasyJet
Performance
Product and organizational architecture
Vantagem competitiva
Posição competitiva
Companhias aéreas
Arquitetura de produto e organizacional
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short An overview of the European low-cost carrier (LCC) market : identifying sources of competitive advantage
title_full An overview of the European low-cost carrier (LCC) market : identifying sources of competitive advantage
title_fullStr An overview of the European low-cost carrier (LCC) market : identifying sources of competitive advantage
title_full_unstemmed An overview of the European low-cost carrier (LCC) market : identifying sources of competitive advantage
title_sort An overview of the European low-cost carrier (LCC) market : identifying sources of competitive advantage
author Oliveira, João Pedro Branco de
author_facet Oliveira, João Pedro Branco de
author_role author
dc.contributor.none.fl_str_mv Rajsingh, Peter
Veritati - Repositório Institucional da Universidade Católica Portuguesa
dc.contributor.author.fl_str_mv Oliveira, João Pedro Branco de
dc.subject.por.fl_str_mv Competitive advantage
Competitive position
Carriers
Low-cost
Ryanair
WizzAir
EasyJet
Performance
Product and organizational architecture
Vantagem competitiva
Posição competitiva
Companhias aéreas
Arquitetura de produto e organizacional
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Competitive advantage
Competitive position
Carriers
Low-cost
Ryanair
WizzAir
EasyJet
Performance
Product and organizational architecture
Vantagem competitiva
Posição competitiva
Companhias aéreas
Arquitetura de produto e organizacional
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This paper explores the low-cost carrier (LCC) reality in Europe by interrogating the main sources of competitive advantage and considering what major players should do to increase market share in the aftermath of the COVID-19 pandemic. By applying a standardized score methodology, this study took into account 25 variables to measure dimensions of competitive advantage and relative competitive positioning using published data sources from companies. The study further analyzed correlations between different indicators and confirmed strategies LCCs employ to maintain competitive positioning. Ryanair was considered the “lowest-cost carrier”, having the best competitive position in Europe, while WizzAir also displayed some promising indicators. easyJet exhibits indications that it is deviating from a pure low-cost model and employing strategies leaning towards a more hybrid business mode.
publishDate 2023
dc.date.none.fl_str_mv 2023-05-26T15:09:56Z
2023-01-25
2023-01
2023-01-25T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.14/41230
TID:203253167
url http://hdl.handle.net/10400.14/41230
identifier_str_mv TID:203253167
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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