Online buying behavior for entertainment products

• Autor(a) principal: Silva, Daniela Duarte da
• Data de Publicação: 2012
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/5208
• topic: Internet; Buying; Marketing; Entertainment; Compra; Entretenimento

The internet is becoming more used to do shopping, all over the years. Although there are some advantages of using the internet, like convenience, time saving, among others, but some people still prefers to do shopping in the physical context, because the store image and environment is better as well the service quality, among others. So, the online context must improve its weaknesses to attract more people. In this case, it will be studied the online buying behavior just for Entertainment products, as CD and DVD, books, newspapers, magazines, e-learning material, games and consoles, bets and lotteries. Results: Some of the results show that if the site has a good image, a good service quality and a friendly environment, consumers will be satisfied with the site where they buy entertainment products. So, if the consumers are satisfied with the site they will prefer it among others and they will recommend it to their family, friends and colleagues. However, the fact that a site is fun and fits the client style, does not necessarily mean that the consumer will be satisfied with it.