The reengineering of tourism products : a case study of creative tourism in Viana do Castelo

Detalhes bibliográficos
Autor(a) principal: Rachão, Susana Andreia Salgueiro
Data de Publicação: 2013
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/20.500.11960/1336
Resumo: Emerging trends suggest that today´s experiential travelers seek to enhance their personal development and fulfillment and the expectation is that destinations deliver the most memorable experiences. In order to increase its strategic competitiveness, destinations are pursuing new strategies to differentiate its tourism supply, reinventing and reengineering its tourism products, with a focus on the tourists’ needs, motivations and behaviour. People seem increasingly keen to develop their creative potential, by enhancing their productive or consumption skills, by following courses or experiencing creativity on holiday (Richards, 2011:1225). The city of Viana do Castelo, in Northern Portugal, is an emerging tourism destination seeking to differentiate its tourism attractions and products through a strategy based on creativity. The aim of this dissertation is to propose a reengineering approach of tourism products in Viana do Castelo in order to improve its competitiveness as a tourist destination. A survey in the form of a structured face-to-face interview was undertaken to establish the profile, motivations and consumption patterns of visitors to Viana do Castelo. A total of 205 usable questionnaires were collected using a convenience selected sample of visitors. The results of this study indicate that Viana do Castelo is seen as a cultural tourism destination and the activities undertaken by visitors can not be considered as creative. Instead visitors are just looking to know and explore the natural and cultural heritage of Viana do Castelo.
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spelling The reengineering of tourism products : a case study of creative tourism in Viana do CasteloExperiencesReengineeringTourism productsCreative tourismExperiênciasReengenhariaProdutos turísticosTurismo criativoEmerging trends suggest that today´s experiential travelers seek to enhance their personal development and fulfillment and the expectation is that destinations deliver the most memorable experiences. In order to increase its strategic competitiveness, destinations are pursuing new strategies to differentiate its tourism supply, reinventing and reengineering its tourism products, with a focus on the tourists’ needs, motivations and behaviour. People seem increasingly keen to develop their creative potential, by enhancing their productive or consumption skills, by following courses or experiencing creativity on holiday (Richards, 2011:1225). The city of Viana do Castelo, in Northern Portugal, is an emerging tourism destination seeking to differentiate its tourism attractions and products through a strategy based on creativity. The aim of this dissertation is to propose a reengineering approach of tourism products in Viana do Castelo in order to improve its competitiveness as a tourist destination. A survey in the form of a structured face-to-face interview was undertaken to establish the profile, motivations and consumption patterns of visitors to Viana do Castelo. A total of 205 usable questionnaires were collected using a convenience selected sample of visitors. The results of this study indicate that Viana do Castelo is seen as a cultural tourism destination and the activities undertaken by visitors can not be considered as creative. Instead visitors are just looking to know and explore the natural and cultural heritage of Viana do Castelo.Tendências emergentes sugerem que, atualmente os viajantes experientes procuram aumentar o seu desenvolvimento pessoal e realização, e a expectativa é de que os destinos proporcionem as experiências mais memoráveis. De modo a aumentar a sua competitividade estratégica, os destinos turísticos procuram novas estratégias para diferenciar a sua oferta turística, reinventando e realizando a reengenharia dos seus produtos turísticos, com foco nas necessidades, motivações e comportamentos dos turistas. As pessoas parecem cada vez mais interessadas em desenvolver o seu potencial criativo, valorizando as suas habilidades produtivas ou de consumo, seguindo cursos ou experimentando a criatividade em férias (Richards, 2011:1225). A cidade de Viana do Castelo, localizada no norte de Portugal, é um destino turístico emergente que se procura diferenciar através das suas atrações e produtos turísticos através de uma estratégia com base na criatividade. O objetivo desta dissertação é de propor uma abordagem de reengenharia dos produtos turísticos em Viana do Castelo de modo a melhorar a sua competitividade enquanto destino turístico. Um questionário sob forma de entrevista estruturada foi realizado para estabelecer o perfil, as motivações e os padrões de consumo dos visitantes de Viana do Castelo. Foram recolhidos um total de 205 questionários válidos através de uma amostra por conveniência dos visitantes. Os resultados deste trabalho de investigação indicam que Viana do Castelo é visto como um destino de turismo cultural e as atividades desenvolvidas pelos visitantes não podem ser consideradas como criativas. Em vez disso, os visitantes procuram conhecer e explorar o património natural e cultural de Viana do Castelo.2015-09-14T12:03:42Z2013-05-31T00:00:00Z2013-05-31info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/20.500.11960/1336engRachão, Susana Andreia Salgueiroinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-03-21T14:44:24Zoai:repositorio.ipvc.pt:20.500.11960/1336Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T17:44:44.664209Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The reengineering of tourism products : a case study of creative tourism in Viana do Castelo
title The reengineering of tourism products : a case study of creative tourism in Viana do Castelo
spellingShingle The reengineering of tourism products : a case study of creative tourism in Viana do Castelo
Rachão, Susana Andreia Salgueiro
Experiences
Reengineering
Tourism products
Creative tourism
Experiências
Reengenharia
Produtos turísticos
Turismo criativo
title_short The reengineering of tourism products : a case study of creative tourism in Viana do Castelo
title_full The reengineering of tourism products : a case study of creative tourism in Viana do Castelo
title_fullStr The reengineering of tourism products : a case study of creative tourism in Viana do Castelo
title_full_unstemmed The reengineering of tourism products : a case study of creative tourism in Viana do Castelo
title_sort The reengineering of tourism products : a case study of creative tourism in Viana do Castelo
author Rachão, Susana Andreia Salgueiro
author_facet Rachão, Susana Andreia Salgueiro
author_role author
dc.contributor.author.fl_str_mv Rachão, Susana Andreia Salgueiro
dc.subject.por.fl_str_mv Experiences
Reengineering
Tourism products
Creative tourism
Experiências
Reengenharia
Produtos turísticos
Turismo criativo
topic Experiences
Reengineering
Tourism products
Creative tourism
Experiências
Reengenharia
Produtos turísticos
Turismo criativo
description Emerging trends suggest that today´s experiential travelers seek to enhance their personal development and fulfillment and the expectation is that destinations deliver the most memorable experiences. In order to increase its strategic competitiveness, destinations are pursuing new strategies to differentiate its tourism supply, reinventing and reengineering its tourism products, with a focus on the tourists’ needs, motivations and behaviour. People seem increasingly keen to develop their creative potential, by enhancing their productive or consumption skills, by following courses or experiencing creativity on holiday (Richards, 2011:1225). The city of Viana do Castelo, in Northern Portugal, is an emerging tourism destination seeking to differentiate its tourism attractions and products through a strategy based on creativity. The aim of this dissertation is to propose a reengineering approach of tourism products in Viana do Castelo in order to improve its competitiveness as a tourist destination. A survey in the form of a structured face-to-face interview was undertaken to establish the profile, motivations and consumption patterns of visitors to Viana do Castelo. A total of 205 usable questionnaires were collected using a convenience selected sample of visitors. The results of this study indicate that Viana do Castelo is seen as a cultural tourism destination and the activities undertaken by visitors can not be considered as creative. Instead visitors are just looking to know and explore the natural and cultural heritage of Viana do Castelo.
publishDate 2013
dc.date.none.fl_str_mv 2013-05-31T00:00:00Z
2013-05-31
2015-09-14T12:03:42Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/20.500.11960/1336
url http://hdl.handle.net/20.500.11960/1336
dc.language.iso.fl_str_mv eng
language eng
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instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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