Business plan: Monte Rita Mateus country house, rural tourism in Luz de Tavira

Detalhes bibliográficos
Autor(a) principal: Domingos, Catarina Rosa
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/27607
Resumo: Rural tourism is increasing in tourism demand and includes benefits that help to improve the quality of the countryside. This project intends to analyze the viability of the renovation of a centenary old family house and its expansion located in Luz de Tavira, Algarve, Portugal, through the study of the importance of hospitality and marketing in tourism accommodation, a detailed market analysis, tourist profiling of the area and its competitors. The implementation of the Country House Monte Rita Mateus intends to promote Luz de Tavira as a destination for tourism in rural areas, focused on providing guests with differentiating factors such as a unique and hospitable experience, far from mass tourism, offering personalized and quality products and services, where cultural, natural, gastronomy, and historical resources of the area are well conserved, focusing on sustainable development and continuous improvements. This project considers an initial investment of 595 090 euros, registering a positive Net Present Value, with an Internal Rate of Return of 27.81% and a Pay Back Period of 4 years.
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spelling Business plan: Monte Rita Mateus country house, rural tourism in Luz de TaviraCountry houseTourism in rural areasHospitalityLuz de TaviraAlgarveCasa de campoTurismo em espaço ruralHospitalidadeRural tourism is increasing in tourism demand and includes benefits that help to improve the quality of the countryside. This project intends to analyze the viability of the renovation of a centenary old family house and its expansion located in Luz de Tavira, Algarve, Portugal, through the study of the importance of hospitality and marketing in tourism accommodation, a detailed market analysis, tourist profiling of the area and its competitors. The implementation of the Country House Monte Rita Mateus intends to promote Luz de Tavira as a destination for tourism in rural areas, focused on providing guests with differentiating factors such as a unique and hospitable experience, far from mass tourism, offering personalized and quality products and services, where cultural, natural, gastronomy, and historical resources of the area are well conserved, focusing on sustainable development and continuous improvements. This project considers an initial investment of 595 090 euros, registering a positive Net Present Value, with an Internal Rate of Return of 27.81% and a Pay Back Period of 4 years.A procura turística do turismo rural está a aumentar e inclui benefícios que proporcionam a melhoria da qualidade do espaço rural. Este projeto pretende analisar a viabilidade da reabilitação de uma casa familiar centenária e a sua ampliação, localizada em Luz de Tavira, Algarve, Portugal, através do estudo da importância da hospitalidade e do marketing no alojamento turístico, uma análise detalhada do mercado, perfis turísticos da área e os seus concorrentes. A implementação da Casa de Campo Monte Rita Mateus pretende promover Luz de Tavira como um destino de turismo em espaço rural, focado em providenciar aos hóspedes fatores diferenciadores como uma experiência única e hospitaleira, longe do turismo de massas, oferecendo produtos e serviços personalizados e de qualidade, onde os recursos culturais, naturais, gastronómicos e históricos da região são bem conservados, com foco no desenvolvimento sustentável e contínuas melhorias. Este projeto contempla um investimento inicial de 595 090 euros, registando um Valor Atual Líquido positivo, uma Taxa Interna de Retorno de 27.81% e um Pay Back Period de 4 anos.2024-01-12T00:00:00Z2023-01-12T00:00:00Z2023-01-122022-11info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/27607TID:203188144engDomingos, Catarina Rosainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-21T01:18:26Zoai:repositorio.iscte-iul.pt:10071/27607Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:22:52.432476Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Business plan: Monte Rita Mateus country house, rural tourism in Luz de Tavira
title Business plan: Monte Rita Mateus country house, rural tourism in Luz de Tavira
spellingShingle Business plan: Monte Rita Mateus country house, rural tourism in Luz de Tavira
Domingos, Catarina Rosa
Country house
Tourism in rural areas
Hospitality
Luz de Tavira
Algarve
Casa de campo
Turismo em espaço rural
Hospitalidade
title_short Business plan: Monte Rita Mateus country house, rural tourism in Luz de Tavira
title_full Business plan: Monte Rita Mateus country house, rural tourism in Luz de Tavira
title_fullStr Business plan: Monte Rita Mateus country house, rural tourism in Luz de Tavira
title_full_unstemmed Business plan: Monte Rita Mateus country house, rural tourism in Luz de Tavira
title_sort Business plan: Monte Rita Mateus country house, rural tourism in Luz de Tavira
author Domingos, Catarina Rosa
author_facet Domingos, Catarina Rosa
author_role author
dc.contributor.author.fl_str_mv Domingos, Catarina Rosa
dc.subject.por.fl_str_mv Country house
Tourism in rural areas
Hospitality
Luz de Tavira
Algarve
Casa de campo
Turismo em espaço rural
Hospitalidade
topic Country house
Tourism in rural areas
Hospitality
Luz de Tavira
Algarve
Casa de campo
Turismo em espaço rural
Hospitalidade
description Rural tourism is increasing in tourism demand and includes benefits that help to improve the quality of the countryside. This project intends to analyze the viability of the renovation of a centenary old family house and its expansion located in Luz de Tavira, Algarve, Portugal, through the study of the importance of hospitality and marketing in tourism accommodation, a detailed market analysis, tourist profiling of the area and its competitors. The implementation of the Country House Monte Rita Mateus intends to promote Luz de Tavira as a destination for tourism in rural areas, focused on providing guests with differentiating factors such as a unique and hospitable experience, far from mass tourism, offering personalized and quality products and services, where cultural, natural, gastronomy, and historical resources of the area are well conserved, focusing on sustainable development and continuous improvements. This project considers an initial investment of 595 090 euros, registering a positive Net Present Value, with an Internal Rate of Return of 27.81% and a Pay Back Period of 4 years.
publishDate 2022
dc.date.none.fl_str_mv 2022-11
2023-01-12T00:00:00Z
2023-01-12
2024-01-12T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/27607
TID:203188144
url http://hdl.handle.net/10071/27607
identifier_str_mv TID:203188144
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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