Business plan: Monte Rita Mateus country house, rural tourism in Luz de Tavira
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/27607 |
Resumo: | Rural tourism is increasing in tourism demand and includes benefits that help to improve the quality of the countryside. This project intends to analyze the viability of the renovation of a centenary old family house and its expansion located in Luz de Tavira, Algarve, Portugal, through the study of the importance of hospitality and marketing in tourism accommodation, a detailed market analysis, tourist profiling of the area and its competitors. The implementation of the Country House Monte Rita Mateus intends to promote Luz de Tavira as a destination for tourism in rural areas, focused on providing guests with differentiating factors such as a unique and hospitable experience, far from mass tourism, offering personalized and quality products and services, where cultural, natural, gastronomy, and historical resources of the area are well conserved, focusing on sustainable development and continuous improvements. This project considers an initial investment of 595 090 euros, registering a positive Net Present Value, with an Internal Rate of Return of 27.81% and a Pay Back Period of 4 years. |
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Business plan: Monte Rita Mateus country house, rural tourism in Luz de TaviraCountry houseTourism in rural areasHospitalityLuz de TaviraAlgarveCasa de campoTurismo em espaço ruralHospitalidadeRural tourism is increasing in tourism demand and includes benefits that help to improve the quality of the countryside. This project intends to analyze the viability of the renovation of a centenary old family house and its expansion located in Luz de Tavira, Algarve, Portugal, through the study of the importance of hospitality and marketing in tourism accommodation, a detailed market analysis, tourist profiling of the area and its competitors. The implementation of the Country House Monte Rita Mateus intends to promote Luz de Tavira as a destination for tourism in rural areas, focused on providing guests with differentiating factors such as a unique and hospitable experience, far from mass tourism, offering personalized and quality products and services, where cultural, natural, gastronomy, and historical resources of the area are well conserved, focusing on sustainable development and continuous improvements. This project considers an initial investment of 595 090 euros, registering a positive Net Present Value, with an Internal Rate of Return of 27.81% and a Pay Back Period of 4 years.A procura turística do turismo rural está a aumentar e inclui benefícios que proporcionam a melhoria da qualidade do espaço rural. Este projeto pretende analisar a viabilidade da reabilitação de uma casa familiar centenária e a sua ampliação, localizada em Luz de Tavira, Algarve, Portugal, através do estudo da importância da hospitalidade e do marketing no alojamento turístico, uma análise detalhada do mercado, perfis turísticos da área e os seus concorrentes. A implementação da Casa de Campo Monte Rita Mateus pretende promover Luz de Tavira como um destino de turismo em espaço rural, focado em providenciar aos hóspedes fatores diferenciadores como uma experiência única e hospitaleira, longe do turismo de massas, oferecendo produtos e serviços personalizados e de qualidade, onde os recursos culturais, naturais, gastronómicos e históricos da região são bem conservados, com foco no desenvolvimento sustentável e contínuas melhorias. Este projeto contempla um investimento inicial de 595 090 euros, registando um Valor Atual Líquido positivo, uma Taxa Interna de Retorno de 27.81% e um Pay Back Period de 4 anos.2024-01-12T00:00:00Z2023-01-12T00:00:00Z2023-01-122022-11info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/27607TID:203188144engDomingos, Catarina Rosainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-21T01:18:26Zoai:repositorio.iscte-iul.pt:10071/27607Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:22:52.432476Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Business plan: Monte Rita Mateus country house, rural tourism in Luz de Tavira |
title |
Business plan: Monte Rita Mateus country house, rural tourism in Luz de Tavira |
spellingShingle |
Business plan: Monte Rita Mateus country house, rural tourism in Luz de Tavira Domingos, Catarina Rosa Country house Tourism in rural areas Hospitality Luz de Tavira Algarve Casa de campo Turismo em espaço rural Hospitalidade |
title_short |
Business plan: Monte Rita Mateus country house, rural tourism in Luz de Tavira |
title_full |
Business plan: Monte Rita Mateus country house, rural tourism in Luz de Tavira |
title_fullStr |
Business plan: Monte Rita Mateus country house, rural tourism in Luz de Tavira |
title_full_unstemmed |
Business plan: Monte Rita Mateus country house, rural tourism in Luz de Tavira |
title_sort |
Business plan: Monte Rita Mateus country house, rural tourism in Luz de Tavira |
author |
Domingos, Catarina Rosa |
author_facet |
Domingos, Catarina Rosa |
author_role |
author |
dc.contributor.author.fl_str_mv |
Domingos, Catarina Rosa |
dc.subject.por.fl_str_mv |
Country house Tourism in rural areas Hospitality Luz de Tavira Algarve Casa de campo Turismo em espaço rural Hospitalidade |
topic |
Country house Tourism in rural areas Hospitality Luz de Tavira Algarve Casa de campo Turismo em espaço rural Hospitalidade |
description |
Rural tourism is increasing in tourism demand and includes benefits that help to improve the quality of the countryside. This project intends to analyze the viability of the renovation of a centenary old family house and its expansion located in Luz de Tavira, Algarve, Portugal, through the study of the importance of hospitality and marketing in tourism accommodation, a detailed market analysis, tourist profiling of the area and its competitors. The implementation of the Country House Monte Rita Mateus intends to promote Luz de Tavira as a destination for tourism in rural areas, focused on providing guests with differentiating factors such as a unique and hospitable experience, far from mass tourism, offering personalized and quality products and services, where cultural, natural, gastronomy, and historical resources of the area are well conserved, focusing on sustainable development and continuous improvements. This project considers an initial investment of 595 090 euros, registering a positive Net Present Value, with an Internal Rate of Return of 27.81% and a Pay Back Period of 4 years. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-11 2023-01-12T00:00:00Z 2023-01-12 2024-01-12T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/27607 TID:203188144 |
url |
http://hdl.handle.net/10071/27607 |
identifier_str_mv |
TID:203188144 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799134790424723456 |