Stream IMC - how to leverage sogrape´s wine business in the Uk: promotion

Detalhes bibliográficos
Autor(a) principal: Domingos, Catarina Ribeiro Agostinho Gomes
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/139933
Resumo: The aim of this individual assignment was to determine the most appropriate brand activations (including promotions, such as trade promotions and consumer promotions) to be utilized in the re-launch of the Casa Ferreirinha fine wines -Vinha Grande, Callabriga and Quinta da Leda. As one of the main objectives of the marketing plan was to increase distribution, trade promotions were emphasized. The proposed strategy also includes consumer promotions (sampling) and experiential marketing.
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spelling Stream IMC - how to leverage sogrape´s wine business in the Uk: promotionMarketingIntegrated marketing communicationsB2c marketingDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe aim of this individual assignment was to determine the most appropriate brand activations (including promotions, such as trade promotions and consumer promotions) to be utilized in the re-launch of the Casa Ferreirinha fine wines -Vinha Grande, Callabriga and Quinta da Leda. As one of the main objectives of the marketing plan was to increase distribution, trade promotions were emphasized. The proposed strategy also includes consumer promotions (sampling) and experiential marketing.Velosa, JorgeSodagar, NinaRUNDomingos, Catarina Ribeiro Agostinho Gomes2022-01-252021-12-172027-12-17T00:00:00Z2022-01-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/139933TID:202998657enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:17:03Zoai:run.unl.pt:10362/139933Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:31.057724Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Stream IMC - how to leverage sogrape´s wine business in the Uk: promotion
title Stream IMC - how to leverage sogrape´s wine business in the Uk: promotion
spellingShingle Stream IMC - how to leverage sogrape´s wine business in the Uk: promotion
Domingos, Catarina Ribeiro Agostinho Gomes
Marketing
Integrated marketing communications
B2c marketing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Stream IMC - how to leverage sogrape´s wine business in the Uk: promotion
title_full Stream IMC - how to leverage sogrape´s wine business in the Uk: promotion
title_fullStr Stream IMC - how to leverage sogrape´s wine business in the Uk: promotion
title_full_unstemmed Stream IMC - how to leverage sogrape´s wine business in the Uk: promotion
title_sort Stream IMC - how to leverage sogrape´s wine business in the Uk: promotion
author Domingos, Catarina Ribeiro Agostinho Gomes
author_facet Domingos, Catarina Ribeiro Agostinho Gomes
author_role author
dc.contributor.none.fl_str_mv Velosa, Jorge
Sodagar, Nina
RUN
dc.contributor.author.fl_str_mv Domingos, Catarina Ribeiro Agostinho Gomes
dc.subject.por.fl_str_mv Marketing
Integrated marketing communications
B2c marketing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Marketing
Integrated marketing communications
B2c marketing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The aim of this individual assignment was to determine the most appropriate brand activations (including promotions, such as trade promotions and consumer promotions) to be utilized in the re-launch of the Casa Ferreirinha fine wines -Vinha Grande, Callabriga and Quinta da Leda. As one of the main objectives of the marketing plan was to increase distribution, trade promotions were emphasized. The proposed strategy also includes consumer promotions (sampling) and experiential marketing.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-01-25
2022-01-25T00:00:00Z
2027-12-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/139933
TID:202998657
url http://hdl.handle.net/10362/139933
identifier_str_mv TID:202998657
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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