Innovative business plan: a new hamburguer concept

• Autor(a) principal: Antunes, Ana Luísa Oliveira
• Data de Publicação: 2016
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/14062
• topic: Business plan; Restaurant; Customization; Hamburger; Indústria da restauração; Viabilidade económica; Custos; Estratégia empresarial; Análise de mercado; Empreendedorismo; Plano de negócio

The major objective of this master thesis is the elaboration of a Business Plan. In particular, this business plan studies the creation of a company competing in the restaurant industry in Portugal. The innovative proposal is the launch of a new concept of gourmet hamburger, based on the customization of the hamburger. The client can choose the type of protein to be used as basis of the hamburger, and the ingredients to be mixed before cooking the hamburger. The meal would be complemented with several possible choices of garnish and drink. With the launch of this venture the desire of customization would be available in a convenient and fast way. The company would provide high quality products and services at an affordable price, placing the nutritional choices in the hands of consumers, who could have a tastier and healthier meal depending on their preferences. This plan should serve as a guide to the implementation of the venture. More precisely, the specific objectives of this project are: 4. To perceive and evaluate the acceptance of the new business concept by the target; 5. To develop an Implementation Strategy based on the full analysis of environment, market and competitive position. 6. To study the economic-financial viability of the defined strategy throughout sales and cost projections.