Projected image of Portugal as a tourism destination: qualitative analysis of tourism promotional oficial site

Detalhes bibliográficos
Autor(a) principal: Mano, Ana
Data de Publicação: 2018
Outros Autores: Costa, Rui
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://doi.org/10.34624/rtd.v0i29.1057
Resumo: The growing competition between tourism destinations has been putting a lot of pressure on destination managers in order to project a destination image that allows its diferentiation, having a decisive influence on tourists' destination decision. The image of tourism destinations and the way it is projected thus play an important role, since it influences consumer behavior and allows the differentiation of the destination in a highly competitive tourism market. This research aims to study the projected image of Portugal as a tourism destination through its ocial promotion portal ( visitportugal.com). The projected image of Portugal was analyzed using the information of the website visitportugal.com, and a content analysis was carried out using QSR NVivo10 software. Results show that the association of words mostly used to promote Portugal as a tourism destination are 'beach', 'sea' and 'nature', as well as aspects related to history, architecture and religion.
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spelling Projected image of Portugal as a tourism destination: qualitative analysis of tourism promotional oficial siteImagem projetada de Portugal como destino turístico: análise qualitativa do portal oficial de promoção turísticaThe growing competition between tourism destinations has been putting a lot of pressure on destination managers in order to project a destination image that allows its diferentiation, having a decisive influence on tourists' destination decision. The image of tourism destinations and the way it is projected thus play an important role, since it influences consumer behavior and allows the differentiation of the destination in a highly competitive tourism market. This research aims to study the projected image of Portugal as a tourism destination through its ocial promotion portal ( visitportugal.com). The projected image of Portugal was analyzed using the information of the website visitportugal.com, and a content analysis was carried out using QSR NVivo10 software. Results show that the association of words mostly used to promote Portugal as a tourism destination are 'beach', 'sea' and 'nature', as well as aspects related to history, architecture and religion.A crescente competição entre destinos turísticos tem vindo a exercer uma elevada pressão junto dos gestores dos destinos para que projetem uma imagem do destino que permita a sua diferenciação e exerça uma influência decisiva na tomada de decisão dos turistas aquando da escolha do destino. A imagem de destinos turísticos, e a forma como essa imagem é projetada desempenha assim uma importante função, dado que influencia o comportamento dos indivíduos e permite que o destino se diferencie num mercado turístico altamente competitivo. Esta investigação tem por objetivo caracterizar a imagem projetada de Portugal como destino turístico pelo seu portal oficial de promoção (visitportugal.com) e pelos seus operadores turísticos de incoming. A imagem projetada do destino Portugal foi analisada a partir do website visitportugal.com, tendo sido efetuada uma análise de conteúdo, com recurso ao software QSR NVivo10. Desta análise conclui-se que as palavras mais promovidas se centram fundamentalmente na associação 'praia', 'mar' e 'natureza', assim como nos aspetos ligados à história, arquitetura e religião.Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro2018-01-01T00:00:00Zjournal articlejournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://doi.org/10.34624/rtd.v0i29.1057oai:proa.ua.pt:article/1057Journal of Tourism & Development; No 29 (2018); 65-83Revista Turismo & Desenvolvimento; n.º 29 (2018); 65-832182-14531645-9261reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttps://proa.ua.pt/index.php/rtd/article/view/1057https://doi.org/10.34624/rtd.v0i29.1057https://proa.ua.pt/index.php/rtd/article/view/1057/853https://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessMano, AnaCosta, Rui2022-09-26T10:56:24Zoai:proa.ua.pt:article/1057Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:05:16.289091Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Projected image of Portugal as a tourism destination: qualitative analysis of tourism promotional oficial site
Imagem projetada de Portugal como destino turístico: análise qualitativa do portal oficial de promoção turística
title Projected image of Portugal as a tourism destination: qualitative analysis of tourism promotional oficial site
spellingShingle Projected image of Portugal as a tourism destination: qualitative analysis of tourism promotional oficial site
Mano, Ana
title_short Projected image of Portugal as a tourism destination: qualitative analysis of tourism promotional oficial site
title_full Projected image of Portugal as a tourism destination: qualitative analysis of tourism promotional oficial site
title_fullStr Projected image of Portugal as a tourism destination: qualitative analysis of tourism promotional oficial site
title_full_unstemmed Projected image of Portugal as a tourism destination: qualitative analysis of tourism promotional oficial site
title_sort Projected image of Portugal as a tourism destination: qualitative analysis of tourism promotional oficial site
author Mano, Ana
author_facet Mano, Ana
Costa, Rui
author_role author
author2 Costa, Rui
author2_role author
dc.contributor.author.fl_str_mv Mano, Ana
Costa, Rui
description The growing competition between tourism destinations has been putting a lot of pressure on destination managers in order to project a destination image that allows its diferentiation, having a decisive influence on tourists' destination decision. The image of tourism destinations and the way it is projected thus play an important role, since it influences consumer behavior and allows the differentiation of the destination in a highly competitive tourism market. This research aims to study the projected image of Portugal as a tourism destination through its ocial promotion portal ( visitportugal.com). The projected image of Portugal was analyzed using the information of the website visitportugal.com, and a content analysis was carried out using QSR NVivo10 software. Results show that the association of words mostly used to promote Portugal as a tourism destination are 'beach', 'sea' and 'nature', as well as aspects related to history, architecture and religion.
publishDate 2018
dc.date.none.fl_str_mv 2018-01-01T00:00:00Z
dc.type.driver.fl_str_mv journal article
journal article
info:eu-repo/semantics/article
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.34624/rtd.v0i29.1057
oai:proa.ua.pt:article/1057
url https://doi.org/10.34624/rtd.v0i29.1057
identifier_str_mv oai:proa.ua.pt:article/1057
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://proa.ua.pt/index.php/rtd/article/view/1057
https://doi.org/10.34624/rtd.v0i29.1057
https://proa.ua.pt/index.php/rtd/article/view/1057/853
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro
publisher.none.fl_str_mv Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro
dc.source.none.fl_str_mv Journal of Tourism & Development; No 29 (2018); 65-83
Revista Turismo & Desenvolvimento; n.º 29 (2018); 65-83
2182-1453
1645-9261
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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