The influence of risks perception on the purchase of ecological personal care products
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.5/25129 |
Resumo: | The aim of this paper is to explore and better understand purchase behaviour of ecological personal care products (shampoos, deodorants, soaps, cleansing gels), taking into account the influence of perceived risks. This study is quantitative and used an online structured questionnaire. In total there were 702 valid respondents, potentially environmentally conscious and residents in Portugal and Spain. Several correlations were made to test the hypothesized relations. Results have show that consumers perceive financial and convenience risks while buying these products. On the other hand, physical, performance, social and psycological factors are perceived as motivators and not as risks. This research presents a number of limitations due to a limited and non representative sample. Results have to be replicated on wider and more representative sample. Results of the present study have demonstrated that price and convenience are observed as perceived risks by consumers. Financial perceived risks and convenience perceived risks had a positive correlation with green purchase behaviour, which means that are perceived as risks. In turn, physical, performance, social and psychological had a negative correlation with green purchase behaviour, which means that are not perceived as risks, but as facilitators or motivators. This study contributes to an understanding of green purchase behaviour towards ecological personal care products. The results of framework proposed enable managers and marketers to better understand the perceived risks and motivations associated to these products. |
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The influence of risks perception on the purchase of ecological personal care productsA Influência da percepção dos Rrscos na compra de produtos ecológicos de higiene e cuidado pessoalGreen Purchase BehaviourPerceived RisksEcological PersonalCare ProductsComportamento de compra verdeRiscos percebidosProdutos ecológicos de higiene e cuidado pessoalThe aim of this paper is to explore and better understand purchase behaviour of ecological personal care products (shampoos, deodorants, soaps, cleansing gels), taking into account the influence of perceived risks. This study is quantitative and used an online structured questionnaire. In total there were 702 valid respondents, potentially environmentally conscious and residents in Portugal and Spain. Several correlations were made to test the hypothesized relations. Results have show that consumers perceive financial and convenience risks while buying these products. On the other hand, physical, performance, social and psycological factors are perceived as motivators and not as risks. This research presents a number of limitations due to a limited and non representative sample. Results have to be replicated on wider and more representative sample. Results of the present study have demonstrated that price and convenience are observed as perceived risks by consumers. Financial perceived risks and convenience perceived risks had a positive correlation with green purchase behaviour, which means that are perceived as risks. In turn, physical, performance, social and psychological had a negative correlation with green purchase behaviour, which means that are not perceived as risks, but as facilitators or motivators. This study contributes to an understanding of green purchase behaviour towards ecological personal care products. The results of framework proposed enable managers and marketers to better understand the perceived risks and motivations associated to these products.O objetivo deste artigo é explorar e compreender o comportamento de compra de produtos ecológicos de higiene e cuidados pessoais (champôs, desodorizantes, sabonetes, etc.), tendo em consideração a influência dos riscos percebidos. O estudo é quantitativo e com recurso a um questionário estruturado distribuído online. No total, a amostra é composta por 702 respondentes, residentes em Portugal e Espanha e clientes de supermercados biológicos. Foram realizadas diversas correlações para testar as hipóteses de pesquisa. Os resultados demonstraram que os consumidores percepcionam riscos financeiros e de conveniência quando compram estes produtos. Por outro lado, os factores físicos, de desempenho, sociais e psicológicos são percebidos, não como riscos, mas como motivadores da compra. Esta pesquisa apresenta algumas limitações devido ao facto de utilizar uma amostra não probabilística de conveniência e como tal os resultados não podem ser generalizados à população. Os resultados do presente estudo demonstraram que o preço e a conveniência são os principais riscos percebidos pelos consumidores de produtos ecológicos de higiene e cuidados pessoais. Por seu turno, os factores físicos, de desempenho, sociais e psicológicos apresentam uma correlação negativa com a compra destes produtos, o que significa que não são percebidos como riscos mas sim como motivações de compra. Para os gestores de marketing, este estudo identifica factores positivos (motivações) e negativos (riscos) que devem ser tidos em consideração no desenvolvimento de estratégias e campanhas de forma a aumentar a compra deste tipo de produtos Este estudo contribui para um maior conhecimento na área do comportamento de compra de produtos ecológicos, em particular de produtos na categoria de higiene e cuidado pessoal. Os resultados propõem um modelo que permite aos gestores e profissionais de marketing conhecer melhor o comportamento de compra destes produtos, sobretudo os riscos e motivações percebidos pelos consumidores.Instituto Superior de Entre Douro e Vouga (ISVOUGA)Repositório da Universidade de LisboaAfonso, CarolinaGavilan, DianaGarcía-Madariaga, JesúsGonçalves, Helena Martins2022-08-04T10:58:13Z20162016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.5/25129engAfonso, Carolina; … [et al.]. (2016). “The influence of risks perception on the purchase of ecological personal care products”. International Journal of Marketing, Communication and New Media, Vol. 4, No. 7: pp. 46-662182-9306info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-03-06T14:54:44Zoai:www.repository.utl.pt:10400.5/25129Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T17:09:03.827163Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The influence of risks perception on the purchase of ecological personal care products A Influência da percepção dos Rrscos na compra de produtos ecológicos de higiene e cuidado pessoal |
title |
The influence of risks perception on the purchase of ecological personal care products |
spellingShingle |
The influence of risks perception on the purchase of ecological personal care products Afonso, Carolina Green Purchase Behaviour Perceived Risks Ecological Personal Care Products Comportamento de compra verde Riscos percebidos Produtos ecológicos de higiene e cuidado pessoal |
title_short |
The influence of risks perception on the purchase of ecological personal care products |
title_full |
The influence of risks perception on the purchase of ecological personal care products |
title_fullStr |
The influence of risks perception on the purchase of ecological personal care products |
title_full_unstemmed |
The influence of risks perception on the purchase of ecological personal care products |
title_sort |
The influence of risks perception on the purchase of ecological personal care products |
author |
Afonso, Carolina |
author_facet |
Afonso, Carolina Gavilan, Diana García-Madariaga, Jesús Gonçalves, Helena Martins |
author_role |
author |
author2 |
Gavilan, Diana García-Madariaga, Jesús Gonçalves, Helena Martins |
author2_role |
author author author |
dc.contributor.none.fl_str_mv |
Repositório da Universidade de Lisboa |
dc.contributor.author.fl_str_mv |
Afonso, Carolina Gavilan, Diana García-Madariaga, Jesús Gonçalves, Helena Martins |
dc.subject.por.fl_str_mv |
Green Purchase Behaviour Perceived Risks Ecological Personal Care Products Comportamento de compra verde Riscos percebidos Produtos ecológicos de higiene e cuidado pessoal |
topic |
Green Purchase Behaviour Perceived Risks Ecological Personal Care Products Comportamento de compra verde Riscos percebidos Produtos ecológicos de higiene e cuidado pessoal |
description |
The aim of this paper is to explore and better understand purchase behaviour of ecological personal care products (shampoos, deodorants, soaps, cleansing gels), taking into account the influence of perceived risks. This study is quantitative and used an online structured questionnaire. In total there were 702 valid respondents, potentially environmentally conscious and residents in Portugal and Spain. Several correlations were made to test the hypothesized relations. Results have show that consumers perceive financial and convenience risks while buying these products. On the other hand, physical, performance, social and psycological factors are perceived as motivators and not as risks. This research presents a number of limitations due to a limited and non representative sample. Results have to be replicated on wider and more representative sample. Results of the present study have demonstrated that price and convenience are observed as perceived risks by consumers. Financial perceived risks and convenience perceived risks had a positive correlation with green purchase behaviour, which means that are perceived as risks. In turn, physical, performance, social and psychological had a negative correlation with green purchase behaviour, which means that are not perceived as risks, but as facilitators or motivators. This study contributes to an understanding of green purchase behaviour towards ecological personal care products. The results of framework proposed enable managers and marketers to better understand the perceived risks and motivations associated to these products. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016 2016-01-01T00:00:00Z 2022-08-04T10:58:13Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.5/25129 |
url |
http://hdl.handle.net/10400.5/25129 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Afonso, Carolina; … [et al.]. (2016). “The influence of risks perception on the purchase of ecological personal care products”. International Journal of Marketing, Communication and New Media, Vol. 4, No. 7: pp. 46-66 2182-9306 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Instituto Superior de Entre Douro e Vouga (ISVOUGA) |
publisher.none.fl_str_mv |
Instituto Superior de Entre Douro e Vouga (ISVOUGA) |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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