Recommendations for Nova School of Business and Economics to target yhe Colombian market

Detalhes bibliográficos
Autor(a) principal: Hidalgo, Maria Alejandra Porras
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/17253
Resumo: The growing connotation Internationalization has worldwide, alongside the economic, political and socio-environmental changes, is empowering a progressively global education economy. Therefore, this Work Project aims to help Nova SBE to understand the decision making process of the Colombian tertiary education students, as this market constitutes an enriching opportunity to meet both business and educative objectives. In order to do so, a qualitative research was conducted to comprehend the rationale behind Colombian students to study abroad. The study points out that the reputation of a HE institution and the Portuguese culture are the key attributes to pursue a degree in Portugal.
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spelling Recommendations for Nova School of Business and Economics to target yhe Colombian marketHigher education in PortugalInternationalization strategiesNova SBEDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe growing connotation Internationalization has worldwide, alongside the economic, political and socio-environmental changes, is empowering a progressively global education economy. Therefore, this Work Project aims to help Nova SBE to understand the decision making process of the Colombian tertiary education students, as this market constitutes an enriching opportunity to meet both business and educative objectives. In order to do so, a qualitative research was conducted to comprehend the rationale behind Colombian students to study abroad. The study points out that the reputation of a HE institution and the Portuguese culture are the key attributes to pursue a degree in Portugal.Cardoso, ElizabeteRUNHidalgo, Maria Alejandra Porras2017-01-30T01:30:12Z2016-012016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17253TID:201525577enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:55:01Zoai:run.unl.pt:10362/17253Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:23:50.755140Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Recommendations for Nova School of Business and Economics to target yhe Colombian market
title Recommendations for Nova School of Business and Economics to target yhe Colombian market
spellingShingle Recommendations for Nova School of Business and Economics to target yhe Colombian market
Hidalgo, Maria Alejandra Porras
Higher education in Portugal
Internationalization strategies
Nova SBE
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Recommendations for Nova School of Business and Economics to target yhe Colombian market
title_full Recommendations for Nova School of Business and Economics to target yhe Colombian market
title_fullStr Recommendations for Nova School of Business and Economics to target yhe Colombian market
title_full_unstemmed Recommendations for Nova School of Business and Economics to target yhe Colombian market
title_sort Recommendations for Nova School of Business and Economics to target yhe Colombian market
author Hidalgo, Maria Alejandra Porras
author_facet Hidalgo, Maria Alejandra Porras
author_role author
dc.contributor.none.fl_str_mv Cardoso, Elizabete
RUN
dc.contributor.author.fl_str_mv Hidalgo, Maria Alejandra Porras
dc.subject.por.fl_str_mv Higher education in Portugal
Internationalization strategies
Nova SBE
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Higher education in Portugal
Internationalization strategies
Nova SBE
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The growing connotation Internationalization has worldwide, alongside the economic, political and socio-environmental changes, is empowering a progressively global education economy. Therefore, this Work Project aims to help Nova SBE to understand the decision making process of the Colombian tertiary education students, as this market constitutes an enriching opportunity to meet both business and educative objectives. In order to do so, a qualitative research was conducted to comprehend the rationale behind Colombian students to study abroad. The study points out that the reputation of a HE institution and the Portuguese culture are the key attributes to pursue a degree in Portugal.
publishDate 2016
dc.date.none.fl_str_mv 2016-01
2016-01-01T00:00:00Z
2017-01-30T01:30:12Z
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/17253
TID:201525577
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identifier_str_mv TID:201525577
dc.language.iso.fl_str_mv eng
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