Marketing research and strategic marketing plan: Lisbon art weekend: Lisbon Art Weekend Internship Report
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/127205 |
Resumo: | Internship Report presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence |
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Marketing research and strategic marketing plan: Lisbon art weekend: Lisbon Art Weekend Internship ReportNonprofit OrganizationMarketing ResearchStrategic Marketing PlanningEvent MarketingInternship Report presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceThis internship report is about the Lisbon Art Weekend (LAW), which is an annually held event in Lisbon. This yearly event is managed by a non-profit organization, which has both advantages and disadvantages in Lisbon’s art market. In this internship, I had the opportunity to have a closer look at Lisbon’s contemporary art scene, and also to put my background knowledge in marketing into practice in order to come up with several strategic goals for the LAW. I have benefited from the “Marketing Mix” and the SWOT analysis, both of which are commonly used in marketing research. The SWOT analysis results led to the development of 10 strategic goals, all of which are expected to solidify LAW’s position in the market. By implementing these plans, LAW would strengthen its relations with the public and its customers, while being able to reach out to more sponsors and generate revenues more easily.Cabral, Pedro da Costa BritoRUNGurler, Engin Deniz2021-11-05T14:38:25Z2021-10-292021-10-29T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/127205TID:202783324enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:07:18Zoai:run.unl.pt:10362/127205Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:46:04.928177Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Marketing research and strategic marketing plan: Lisbon art weekend: Lisbon Art Weekend Internship Report |
title |
Marketing research and strategic marketing plan: Lisbon art weekend: Lisbon Art Weekend Internship Report |
spellingShingle |
Marketing research and strategic marketing plan: Lisbon art weekend: Lisbon Art Weekend Internship Report Gurler, Engin Deniz Nonprofit Organization Marketing Research Strategic Marketing Planning Event Marketing |
title_short |
Marketing research and strategic marketing plan: Lisbon art weekend: Lisbon Art Weekend Internship Report |
title_full |
Marketing research and strategic marketing plan: Lisbon art weekend: Lisbon Art Weekend Internship Report |
title_fullStr |
Marketing research and strategic marketing plan: Lisbon art weekend: Lisbon Art Weekend Internship Report |
title_full_unstemmed |
Marketing research and strategic marketing plan: Lisbon art weekend: Lisbon Art Weekend Internship Report |
title_sort |
Marketing research and strategic marketing plan: Lisbon art weekend: Lisbon Art Weekend Internship Report |
author |
Gurler, Engin Deniz |
author_facet |
Gurler, Engin Deniz |
author_role |
author |
dc.contributor.none.fl_str_mv |
Cabral, Pedro da Costa Brito RUN |
dc.contributor.author.fl_str_mv |
Gurler, Engin Deniz |
dc.subject.por.fl_str_mv |
Nonprofit Organization Marketing Research Strategic Marketing Planning Event Marketing |
topic |
Nonprofit Organization Marketing Research Strategic Marketing Planning Event Marketing |
description |
Internship Report presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-11-05T14:38:25Z 2021-10-29 2021-10-29T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/127205 TID:202783324 |
url |
http://hdl.handle.net/10362/127205 |
identifier_str_mv |
TID:202783324 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799138064593846272 |