The mediating role of memorable tourism experience on tourist behavior: A perspective on organized tours

Detalhes bibliográficos
Autor(a) principal: Çevrimkaya, Mustafa
Data de Publicação: 2023
Outros Autores: Zengin, Burhanettin
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://tmstudies.net/index.php/ectms/article/view/1973
Resumo: This study aims to determine the effect of destination image on the intention to recommend memorable tourism experiences of tourists participating in organized tours. In this context, the relationships between the variables of destination image, memorable tourism experience, tourist satisfaction and intention to recommend were examined in the research process. Quantitative research methods were used in the study. A questionnaire was preferred as the data collection tool. The population of the research consists of individuals living in Türkiye and having previous experience in organized tours. Data were collected from 950 participants using the convenience sampling technique from this universe. It has been revealed that the destination image has a positive effect on tourist satisfaction, memorable tourism experience and intention to recommend. In this context, it can be said that phenomena such as image, satisfaction and experience affect tourists' perceptions of destination image, and this situation increases the probability of destinations being preferred repeatedly. As a result, it can be concluded that factors with high emotional intensity such as memorable tourism experience and tourist satisfaction affect the intention to recommend.
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spelling The mediating role of memorable tourism experience on tourist behavior: A perspective on organized toursMemorable Tourism ExperienceDestination ImageIntention to RecommendTourist SatisfactionOrganized TourThis study aims to determine the effect of destination image on the intention to recommend memorable tourism experiences of tourists participating in organized tours. In this context, the relationships between the variables of destination image, memorable tourism experience, tourist satisfaction and intention to recommend were examined in the research process. Quantitative research methods were used in the study. A questionnaire was preferred as the data collection tool. The population of the research consists of individuals living in Türkiye and having previous experience in organized tours. Data were collected from 950 participants using the convenience sampling technique from this universe. It has been revealed that the destination image has a positive effect on tourist satisfaction, memorable tourism experience and intention to recommend. In this context, it can be said that phenomena such as image, satisfaction and experience affect tourists' perceptions of destination image, and this situation increases the probability of destinations being preferred repeatedly. As a result, it can be concluded that factors with high emotional intensity such as memorable tourism experience and tourist satisfaction affect the intention to recommend.University of Algarve2023-04-30info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/1973Revista Encontros Científicos - Tourism & Management Studies; v. 19 n. 2 (2023); 61-72Tourism & Management Studies; Vol. 19 N.º 2 (2023); 61-72Tourism & Management Studies; Vol. 19 No. 2 (2023); 61-72Revista Encontros Científicos - Tourism & Management Studies; Vol. 19 Núm. 2 (2023); 61-722182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://tmstudies.net/index.php/ectms/article/view/1973https://tmstudies.net/index.php/ectms/article/view/1973/pdf_406Copyright (c) 2023 Tourism & Management Studiesinfo:eu-repo/semantics/openAccessÇevrimkaya, MustafaZengin, Burhanettin2024-01-17T15:29:56Zoai:ojs.pkp.sfu.ca:article/1973Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:56:35.003187Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The mediating role of memorable tourism experience on tourist behavior: A perspective on organized tours
title The mediating role of memorable tourism experience on tourist behavior: A perspective on organized tours
spellingShingle The mediating role of memorable tourism experience on tourist behavior: A perspective on organized tours
Çevrimkaya, Mustafa
Memorable Tourism Experience
Destination Image
Intention to Recommend
Tourist Satisfaction
Organized Tour
title_short The mediating role of memorable tourism experience on tourist behavior: A perspective on organized tours
title_full The mediating role of memorable tourism experience on tourist behavior: A perspective on organized tours
title_fullStr The mediating role of memorable tourism experience on tourist behavior: A perspective on organized tours
title_full_unstemmed The mediating role of memorable tourism experience on tourist behavior: A perspective on organized tours
title_sort The mediating role of memorable tourism experience on tourist behavior: A perspective on organized tours
author Çevrimkaya, Mustafa
author_facet Çevrimkaya, Mustafa
Zengin, Burhanettin
author_role author
author2 Zengin, Burhanettin
author2_role author
dc.contributor.author.fl_str_mv Çevrimkaya, Mustafa
Zengin, Burhanettin
dc.subject.por.fl_str_mv Memorable Tourism Experience
Destination Image
Intention to Recommend
Tourist Satisfaction
Organized Tour
topic Memorable Tourism Experience
Destination Image
Intention to Recommend
Tourist Satisfaction
Organized Tour
description This study aims to determine the effect of destination image on the intention to recommend memorable tourism experiences of tourists participating in organized tours. In this context, the relationships between the variables of destination image, memorable tourism experience, tourist satisfaction and intention to recommend were examined in the research process. Quantitative research methods were used in the study. A questionnaire was preferred as the data collection tool. The population of the research consists of individuals living in Türkiye and having previous experience in organized tours. Data were collected from 950 participants using the convenience sampling technique from this universe. It has been revealed that the destination image has a positive effect on tourist satisfaction, memorable tourism experience and intention to recommend. In this context, it can be said that phenomena such as image, satisfaction and experience affect tourists' perceptions of destination image, and this situation increases the probability of destinations being preferred repeatedly. As a result, it can be concluded that factors with high emotional intensity such as memorable tourism experience and tourist satisfaction affect the intention to recommend.
publishDate 2023
dc.date.none.fl_str_mv 2023-04-30
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/1973
url https://tmstudies.net/index.php/ectms/article/view/1973
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/1973
https://tmstudies.net/index.php/ectms/article/view/1973/pdf_406
dc.rights.driver.fl_str_mv Copyright (c) 2023 Tourism & Management Studies
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Tourism & Management Studies
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv University of Algarve
publisher.none.fl_str_mv University of Algarve
dc.source.none.fl_str_mv Revista Encontros Científicos - Tourism & Management Studies; v. 19 n. 2 (2023); 61-72
Tourism & Management Studies; Vol. 19 N.º 2 (2023); 61-72
Tourism & Management Studies; Vol. 19 No. 2 (2023); 61-72
Revista Encontros Científicos - Tourism & Management Studies; Vol. 19 Núm. 2 (2023); 61-72
2182-8466
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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