The role of endomarketing in human capital management: a study applied to the Minho Urban Quadrilateral
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/11110/2582 https://doi.org/Fernandes, P.M., Sousa, B.B., Veloso, C.M. and Valeri, M. (2023), "The role of endomarketing in human capital management: a study applied to the Minho Urban Quadrilateral", EuroMed Journal of Business, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/EMJB-12-2022-0212 |
Resumo: | Purpose – The aim of this paper is to understand the importance of endomarketing in organizations and whether internal strategies are essential in the management of human capital. Especially, it is intended to understand what kind of policies is adopted in the organizations the authors are dealing with, and also the perception that employees have about them. Design/methodology/approach – The methodology adopted combines a quantitative and qualitative approach, based on documents analysis, and the survey and semi-structured interviews with questions alluding to endomarketing. The study was carried out in the (Portuguese) cities belonging to the Minho Quadrilateral, being Braga, Barcelos, Guimar~aes and Vila Nova de Famalic~ao, in which a total of five organizations are held. Findings – The results seem to show that endomarketing has an essential role in human capital management, in particular, to obtain both individual and organizational results, where there is a mutual relationship. Of the 158 respondents that make up the sample, it was concluded that 78.5% considered the intrinsic factors related to well-being and happiness as important as the extrinsic factors related to monetary rewards. Research limitations/implications – The manuscript presents insights for internal marketing and human resource management (i.e. motivation and human capital). Based on the rapid and profound technological changes of the early 21st century, the concept of endomarketing emerged stimulated by globalization and by the greater concern to adopt strategies that were able to differentiate organizations in the markets. Originality/value – This is an interdisciplinary theme, with contributions to both internal marketing and human resource management, bearing in mind to enhancing the value and well-being of organizational human capital. This study aims to contribute to the development of scientific knowledge in this area that is so relevant for growth and differentiation. |
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The role of endomarketing in human capital management: a study applied to the Minho Urban QuadrilateralEndomarketingStrategic ManagementHuman CapitalPurpose – The aim of this paper is to understand the importance of endomarketing in organizations and whether internal strategies are essential in the management of human capital. Especially, it is intended to understand what kind of policies is adopted in the organizations the authors are dealing with, and also the perception that employees have about them. Design/methodology/approach – The methodology adopted combines a quantitative and qualitative approach, based on documents analysis, and the survey and semi-structured interviews with questions alluding to endomarketing. The study was carried out in the (Portuguese) cities belonging to the Minho Quadrilateral, being Braga, Barcelos, Guimar~aes and Vila Nova de Famalic~ao, in which a total of five organizations are held. Findings – The results seem to show that endomarketing has an essential role in human capital management, in particular, to obtain both individual and organizational results, where there is a mutual relationship. Of the 158 respondents that make up the sample, it was concluded that 78.5% considered the intrinsic factors related to well-being and happiness as important as the extrinsic factors related to monetary rewards. Research limitations/implications – The manuscript presents insights for internal marketing and human resource management (i.e. motivation and human capital). Based on the rapid and profound technological changes of the early 21st century, the concept of endomarketing emerged stimulated by globalization and by the greater concern to adopt strategies that were able to differentiate organizations in the markets. Originality/value – This is an interdisciplinary theme, with contributions to both internal marketing and human resource management, bearing in mind to enhancing the value and well-being of organizational human capital. This study aims to contribute to the development of scientific knowledge in this area that is so relevant for growth and differentiation.EuroMed Journal of Business2023-03-292023-03-28T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://hdl.handle.net/11110/2582https://doi.org/Fernandes, P.M., Sousa, B.B., Veloso, C.M. and Valeri, M. (2023), "The role of endomarketing in human capital management: a study applied to the Minho Urban Quadrilateral", EuroMed Journal of Business, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/EMJB-12-2022-0212http://hdl.handle.net/11110/2582engmetadata only accessinfo:eu-repo/semantics/openAccessFernandes, Patrícia MicaelaSousa, BrunoVeloso, Cláudia MirandaValeri, Marcoreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-03-30T04:55:11Zoai:ciencipca.ipca.pt:11110/2582Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T17:48:03.970845Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The role of endomarketing in human capital management: a study applied to the Minho Urban Quadrilateral |
title |
The role of endomarketing in human capital management: a study applied to the Minho Urban Quadrilateral |
spellingShingle |
The role of endomarketing in human capital management: a study applied to the Minho Urban Quadrilateral Fernandes, Patrícia Micaela Endomarketing Strategic Management Human Capital |
title_short |
The role of endomarketing in human capital management: a study applied to the Minho Urban Quadrilateral |
title_full |
The role of endomarketing in human capital management: a study applied to the Minho Urban Quadrilateral |
title_fullStr |
The role of endomarketing in human capital management: a study applied to the Minho Urban Quadrilateral |
title_full_unstemmed |
The role of endomarketing in human capital management: a study applied to the Minho Urban Quadrilateral |
title_sort |
The role of endomarketing in human capital management: a study applied to the Minho Urban Quadrilateral |
author |
Fernandes, Patrícia Micaela |
author_facet |
Fernandes, Patrícia Micaela Sousa, Bruno Veloso, Cláudia Miranda Valeri, Marco |
author_role |
author |
author2 |
Sousa, Bruno Veloso, Cláudia Miranda Valeri, Marco |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Fernandes, Patrícia Micaela Sousa, Bruno Veloso, Cláudia Miranda Valeri, Marco |
dc.subject.por.fl_str_mv |
Endomarketing Strategic Management Human Capital |
topic |
Endomarketing Strategic Management Human Capital |
description |
Purpose – The aim of this paper is to understand the importance of endomarketing in organizations and whether internal strategies are essential in the management of human capital. Especially, it is intended to understand what kind of policies is adopted in the organizations the authors are dealing with, and also the perception that employees have about them. Design/methodology/approach – The methodology adopted combines a quantitative and qualitative approach, based on documents analysis, and the survey and semi-structured interviews with questions alluding to endomarketing. The study was carried out in the (Portuguese) cities belonging to the Minho Quadrilateral, being Braga, Barcelos, Guimar~aes and Vila Nova de Famalic~ao, in which a total of five organizations are held. Findings – The results seem to show that endomarketing has an essential role in human capital management, in particular, to obtain both individual and organizational results, where there is a mutual relationship. Of the 158 respondents that make up the sample, it was concluded that 78.5% considered the intrinsic factors related to well-being and happiness as important as the extrinsic factors related to monetary rewards. Research limitations/implications – The manuscript presents insights for internal marketing and human resource management (i.e. motivation and human capital). Based on the rapid and profound technological changes of the early 21st century, the concept of endomarketing emerged stimulated by globalization and by the greater concern to adopt strategies that were able to differentiate organizations in the markets. Originality/value – This is an interdisciplinary theme, with contributions to both internal marketing and human resource management, bearing in mind to enhancing the value and well-being of organizational human capital. This study aims to contribute to the development of scientific knowledge in this area that is so relevant for growth and differentiation. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-03-29 2023-03-28T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/11110/2582 https://doi.org/Fernandes, P.M., Sousa, B.B., Veloso, C.M. and Valeri, M. (2023), "The role of endomarketing in human capital management: a study applied to the Minho Urban Quadrilateral", EuroMed Journal of Business, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/EMJB-12-2022-0212 http://hdl.handle.net/11110/2582 |
url |
http://hdl.handle.net/11110/2582 https://doi.org/Fernandes, P.M., Sousa, B.B., Veloso, C.M. and Valeri, M. (2023), "The role of endomarketing in human capital management: a study applied to the Minho Urban Quadrilateral", EuroMed Journal of Business, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/EMJB-12-2022-0212 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
metadata only access info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
metadata only access |
eu_rights_str_mv |
openAccess |
dc.publisher.none.fl_str_mv |
EuroMed Journal of Business |
publisher.none.fl_str_mv |
EuroMed Journal of Business |
dc.source.none.fl_str_mv |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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