The transformative impact of the circular economy on marketing theory

Detalhes bibliográficos
Autor(a) principal: Mostaghel, Rana
Data de Publicação: 2023
Outros Autores: Oghazi, Pejvak, Lisboa, Ana
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.8/9001
Resumo: Acknowledgment: The authors are grateful for the anonymous reviewers' and editors' dedication, time, and commitment to advancing scholarly discourse. This paper is partially financed by National Funds of the FCT – Portuguese Foundation for Science and Technology within the project “UIDB/04928/2020”.
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spelling The transformative impact of the circular economy on marketing theoryCircular EconomyMarketingStrategyTheoryTheory-in-useCircular Business ModelAcknowledgment: The authors are grateful for the anonymous reviewers' and editors' dedication, time, and commitment to advancing scholarly discourse. This paper is partially financed by National Funds of the FCT – Portuguese Foundation for Science and Technology within the project “UIDB/04928/2020”.The circular economy (CE) is growing, and an increasing number of businesses are becoming aware of it. Demand from customers and new regulations from policymakers motivated many practitioners to transform their business models into circular business models. However, academia has not followed the same pace. Considering that the circular economy encloses unique attributes, it is crucially required to re-frame traditional marketing strategy theories. This article rigorously investigates marketing theory and practice in the CE, identifies the challenges of marketing in the CE, and introduces a new definition of marketing and additional stimulus in the marketing mix. Further, the article provides theoretical and managerial implications.ElsevierIC-OnlineMostaghel, RanaOghazi, PejvakLisboa, Ana2023-12-05T19:51:10Z20232023-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.8/9001engMostaghel, R., Oghazi, P., & Lisboa, A. (2023). The transformative impact of the circular economy on marketing theory. Technological Forecasting and Social Change, 195. https://doi.org/10.1016/j.techfore.2023.1227800040-1625https://doi.org/10.1016/j.techfore.2023.122780info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-17T15:58:41Zoai:iconline.ipleiria.pt:10400.8/9001Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:51:35.800025Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The transformative impact of the circular economy on marketing theory
title The transformative impact of the circular economy on marketing theory
spellingShingle The transformative impact of the circular economy on marketing theory
Mostaghel, Rana
Circular Economy
Marketing
Strategy
Theory
Theory-in-use
Circular Business Model
title_short The transformative impact of the circular economy on marketing theory
title_full The transformative impact of the circular economy on marketing theory
title_fullStr The transformative impact of the circular economy on marketing theory
title_full_unstemmed The transformative impact of the circular economy on marketing theory
title_sort The transformative impact of the circular economy on marketing theory
author Mostaghel, Rana
author_facet Mostaghel, Rana
Oghazi, Pejvak
Lisboa, Ana
author_role author
author2 Oghazi, Pejvak
Lisboa, Ana
author2_role author
author
dc.contributor.none.fl_str_mv IC-Online
dc.contributor.author.fl_str_mv Mostaghel, Rana
Oghazi, Pejvak
Lisboa, Ana
dc.subject.por.fl_str_mv Circular Economy
Marketing
Strategy
Theory
Theory-in-use
Circular Business Model
topic Circular Economy
Marketing
Strategy
Theory
Theory-in-use
Circular Business Model
description Acknowledgment: The authors are grateful for the anonymous reviewers' and editors' dedication, time, and commitment to advancing scholarly discourse. This paper is partially financed by National Funds of the FCT – Portuguese Foundation for Science and Technology within the project “UIDB/04928/2020”.
publishDate 2023
dc.date.none.fl_str_mv 2023-12-05T19:51:10Z
2023
2023-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.8/9001
url http://hdl.handle.net/10400.8/9001
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Mostaghel, R., Oghazi, P., & Lisboa, A. (2023). The transformative impact of the circular economy on marketing theory. Technological Forecasting and Social Change, 195. https://doi.org/10.1016/j.techfore.2023.122780
0040-1625
https://doi.org/10.1016/j.techfore.2023.122780
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Elsevier
publisher.none.fl_str_mv Elsevier
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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