Determinants of Adaptation and Differentiation International Strategies of Smes
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Ibero Americana de Estratégia - RIAE |
Texto Completo: | https://periodicos.uninove.br/riae/article/view/15207 |
Resumo: | There is a consensus that the market circumstances induce firms to promote strategies adjustments (adaptation and differentiation) to meet its requirements. However, the challenge for academia is to determine the degree to which firms adapt or differentiate their products to export. Thus, this study aims to demonstrate through an empirical study, which characteristics of the firm and the foreign market influence export strategies (adaptation and differentiation) of small and medium businesses. Data were obtained from primary and secondary nature, through semi-structured questionnaire administered to SMEs from Minas Gerais and these were treated by Multiple Regression. The results show that adaptation strategies are influenced more by local conditions of the host country whereas differentiation strategies are influenced by the firm specific characteristics. |
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Determinants of Adaptation and Differentiation International Strategies of SmesDeterminantes das estratégias internacionais de adaptação e diferenciação de PME´sDifferentiation Strategies. Adaptation Strategies. SME´sEstratégias de Exportação; Marketing InternacionalEstratégias de Diferenciação; Estratégias de Adaptação; PME´s.There is a consensus that the market circumstances induce firms to promote strategies adjustments (adaptation and differentiation) to meet its requirements. However, the challenge for academia is to determine the degree to which firms adapt or differentiate their products to export. Thus, this study aims to demonstrate through an empirical study, which characteristics of the firm and the foreign market influence export strategies (adaptation and differentiation) of small and medium businesses. Data were obtained from primary and secondary nature, through semi-structured questionnaire administered to SMEs from Minas Gerais and these were treated by Multiple Regression. The results show that adaptation strategies are influenced more by local conditions of the host country whereas differentiation strategies are influenced by the firm specific characteristics.É consenso na literatura que as circunstâncias do mercado induzem as firmas a promover estratégias de ajustes (adaptação e diferenciação) para atender às suas exigências. Todavia, o desafio para a academia consiste em determinar em que grau as firmas se adaptam ou diferenciam para exportar seus produtos. Desta forma, o presente estudo propõe-se evidenciar, por meio de um estudo empírico, como as características da firma e do mercado estrangeiro influenciam nas estratégias de exportação (adaptação e diferenciação) de empresas de pequeno e médio porte. Foram coletados dados de natureza primária e secundária, obtidos através que questionário semiestruturado, aplicado às PME´s mineiras e estes foram tratados por meio da Regressão Múltipla. Os resultados mostram que as estratégias de adaptação são influenciadas mais pelos condicionantes locais do país hospedeiro, ao passo que para as estratégias de diferenciação as características das firmas são mais relevantes. DOI:10.5585/riae.v13i2.2070Universidade Nove de Julho - UNINOVEPaiva, Caroline Mendonça NogueiraAlcântara, Juciara Nunes deCintra, Evandro MarcusCalegario, Cristina Lelis Leal2014-06-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/riae/article/view/1520710.5585/ijsm.v13i2.2070Revista Ibero-Americana de Estratégia; Vol 13, No 2 (2014): April/June; 70-82Revista Ibero-Americana de Estratégia; Vol 13, No 2 (2014): April/June; 70-822176-0756reponame:Revista Ibero Americana de Estratégia - RIAEinstname:Revista Ibero-Americana de Estratégia (RIAE)instacron:RIEOEIporhttps://periodicos.uninove.br/riae/article/view/15207/7403https://periodicos.uninove.br/riae/article/downloadSuppFile/15207/12092Copyright (c) 2014 Iberoamerican Journal of Strategic Managementhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2019-09-24T17:29:58Zoai:https://periodicos.uninove.br:article/15207Revistahttps://periodicos.uninove.br/riaePRIhttps://periodicos.uninove.br/riae/oai||bennycosta@yahoo.com.br2176-07562176-0756opendoar:2019-09-24T17:29:58Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)false |
dc.title.none.fl_str_mv |
Determinants of Adaptation and Differentiation International Strategies of Smes Determinantes das estratégias internacionais de adaptação e diferenciação de PME´s |
title |
Determinants of Adaptation and Differentiation International Strategies of Smes |
spellingShingle |
Determinants of Adaptation and Differentiation International Strategies of Smes Paiva, Caroline Mendonça Nogueira Differentiation Strategies. Adaptation Strategies. SME´s Estratégias de Exportação; Marketing Internacional Estratégias de Diferenciação; Estratégias de Adaptação; PME´s. |
title_short |
Determinants of Adaptation and Differentiation International Strategies of Smes |
title_full |
Determinants of Adaptation and Differentiation International Strategies of Smes |
title_fullStr |
Determinants of Adaptation and Differentiation International Strategies of Smes |
title_full_unstemmed |
Determinants of Adaptation and Differentiation International Strategies of Smes |
title_sort |
Determinants of Adaptation and Differentiation International Strategies of Smes |
author |
Paiva, Caroline Mendonça Nogueira |
author_facet |
Paiva, Caroline Mendonça Nogueira Alcântara, Juciara Nunes de Cintra, Evandro Marcus Calegario, Cristina Lelis Leal |
author_role |
author |
author2 |
Alcântara, Juciara Nunes de Cintra, Evandro Marcus Calegario, Cristina Lelis Leal |
author2_role |
author author author |
dc.contributor.none.fl_str_mv |
|
dc.contributor.author.fl_str_mv |
Paiva, Caroline Mendonça Nogueira Alcântara, Juciara Nunes de Cintra, Evandro Marcus Calegario, Cristina Lelis Leal |
dc.subject.none.fl_str_mv |
|
dc.subject.por.fl_str_mv |
Differentiation Strategies. Adaptation Strategies. SME´s Estratégias de Exportação; Marketing Internacional Estratégias de Diferenciação; Estratégias de Adaptação; PME´s. |
topic |
Differentiation Strategies. Adaptation Strategies. SME´s Estratégias de Exportação; Marketing Internacional Estratégias de Diferenciação; Estratégias de Adaptação; PME´s. |
description |
There is a consensus that the market circumstances induce firms to promote strategies adjustments (adaptation and differentiation) to meet its requirements. However, the challenge for academia is to determine the degree to which firms adapt or differentiate their products to export. Thus, this study aims to demonstrate through an empirical study, which characteristics of the firm and the foreign market influence export strategies (adaptation and differentiation) of small and medium businesses. Data were obtained from primary and secondary nature, through semi-structured questionnaire administered to SMEs from Minas Gerais and these were treated by Multiple Regression. The results show that adaptation strategies are influenced more by local conditions of the host country whereas differentiation strategies are influenced by the firm specific characteristics. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-06-01 |
dc.type.none.fl_str_mv |
|
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/riae/article/view/15207 10.5585/ijsm.v13i2.2070 |
url |
https://periodicos.uninove.br/riae/article/view/15207 |
identifier_str_mv |
10.5585/ijsm.v13i2.2070 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/riae/article/view/15207/7403 https://periodicos.uninove.br/riae/article/downloadSuppFile/15207/12092 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2014 Iberoamerican Journal of Strategic Management https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2014 Iberoamerican Journal of Strategic Management https://creativecommons.org/licenses/by-nc-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - UNINOVE |
publisher.none.fl_str_mv |
Universidade Nove de Julho - UNINOVE |
dc.source.none.fl_str_mv |
Revista Ibero-Americana de Estratégia; Vol 13, No 2 (2014): April/June; 70-82 Revista Ibero-Americana de Estratégia; Vol 13, No 2 (2014): April/June; 70-82 2176-0756 reponame:Revista Ibero Americana de Estratégia - RIAE instname:Revista Ibero-Americana de Estratégia (RIAE) instacron:RIEOEI |
instname_str |
Revista Ibero-Americana de Estratégia (RIAE) |
instacron_str |
RIEOEI |
institution |
RIEOEI |
reponame_str |
Revista Ibero Americana de Estratégia - RIAE |
collection |
Revista Ibero Americana de Estratégia - RIAE |
repository.name.fl_str_mv |
Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE) |
repository.mail.fl_str_mv |
||bennycosta@yahoo.com.br |
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1799138726804193280 |