Strategic development based on intangible assets: the case of company X

• Autor(a) principal: Cruz, Igor Kenji Hilahata
• Data de Publicação: 2017
• Outros Autores: Hsu, Pang Lien, Cruz, Fernanda Paola Butarelli, Dal Vesco, Delci Grapégia
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Ibero Americana de Estratégia - RIAE
• Texto Completo: https://periodicos.uninove.br/riae/article/view/15732
• topic: Strategic Development; Intangible Assets; Resource-Based View.; Desenvolvimento Estratégico; Ativos Intangíveis; Visão Baseada em Recursos.

This research investigates intangible assets as a basis for strategic development, in order to diagnoses how main intangible assets identified by the organization can contribute to strategic planning. Therefore, the basic theory for the research deals with Resource-Based View (RBV) associated with the formation of intangible assets. According to Yin (2005), this research is characterized as an applied case study. For triangulation, we used a collection of semi-structured interview data with two shareholders and a questionnaire applied to 16 employees. The results showed that some features considered essential to the owners were being neglected and the lack of strategic alignment put the organization in an unstable situation. Strategic planning proposals were developed, seeking maximum efficiency in the use of intangible assets.