Competitiveness dimensions in the age of digital platforms
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | Revista Ibero Americana de Estratégia - RIAE |
Texto Completo: | https://periodicos.uninove.br/riae/article/view/21475 |
Resumo: | Study objective: While there is a consolidated view of the competitive dispositions under which traditional approaches to competitive advantage operate, there is no cohesive view of how this logic manifests itself in a scenario based on technology and digitization where digital platforms operate. Therefore, this study aimed to analyze what are the prevailing competitive dispositions in digital platforms.Methodology/Approach: this is an exploratory study, correlating the topics of digital platforms and competitive advantage through a literature review on the Web of Science database, presenting a sociometric analysis of the data and a synthesis of the main competitive dispositions in digital platforms.Originality/Relevance: despite the acknowledged inadequacy of traditional strategies to explain competitiveness in the context of digital platforms, the studies dedicated to discussing this issue are still limited, and the present study has contributed by extending the discussion and providing perspectives to this novel scenario. Main results: The results define certain differences between the competitive dispositions regarding traditional enterprises and platform-based business models. Among the new elements identified, the distinct focus of the value creation process, the centrality of a networked structure as well as the use of data, and interaction of a more heterogeneous set of participants are highlighted.Theoretical/methodological contributions: the present study contributes to the current debate by indicating a first effort to align and consolidate the competitive dimensions that present themselves in digital platforms, in comparison to what is known concerning traditional pipeline approaches. Moreover, by proposing a research agenda, the development of future studies is also assisted. |
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Competitiveness dimensions in the age of digital platformsDimensiones de competitividad en la era de las plataformas digitalesDimensões de competitividade na era das plataformas digitaisCompetitive advantageDigital platformsStrategy.Ventaja competitivaPlataformas digitalesEstrategia.Vantagem competitivaPlataformas digitaisEstratégia.Study objective: While there is a consolidated view of the competitive dispositions under which traditional approaches to competitive advantage operate, there is no cohesive view of how this logic manifests itself in a scenario based on technology and digitization where digital platforms operate. Therefore, this study aimed to analyze what are the prevailing competitive dispositions in digital platforms.Methodology/Approach: this is an exploratory study, correlating the topics of digital platforms and competitive advantage through a literature review on the Web of Science database, presenting a sociometric analysis of the data and a synthesis of the main competitive dispositions in digital platforms.Originality/Relevance: despite the acknowledged inadequacy of traditional strategies to explain competitiveness in the context of digital platforms, the studies dedicated to discussing this issue are still limited, and the present study has contributed by extending the discussion and providing perspectives to this novel scenario. Main results: The results define certain differences between the competitive dispositions regarding traditional enterprises and platform-based business models. Among the new elements identified, the distinct focus of the value creation process, the centrality of a networked structure as well as the use of data, and interaction of a more heterogeneous set of participants are highlighted.Theoretical/methodological contributions: the present study contributes to the current debate by indicating a first effort to align and consolidate the competitive dimensions that present themselves in digital platforms, in comparison to what is known concerning traditional pipeline approaches. Moreover, by proposing a research agenda, the development of future studies is also assisted.Objetivo del estudio: Si bien tenemos una visión consolidada de las disposiciones competitivas bajo las cuales operan los enfoques tradicionales de ventaja competitiva, no tenemos una visión cohesiva de cómo esta lógica se manifiesta en un escenario basado en la tecnología y la digitalización en el que operan las plataformas digitales. Por tanto, el objetivo de este estudio es: analizar cuáles son las disposiciones competitivas imperantes en las plataformas digitales.Metodología: este estudio exploratorio correlaciona, a través de una revisión de literatura en la base de datos Web of Science, los temas de plataformas digitales y ventaja competitiva, presentando análisis sociométricos de los datos y síntesis de las principales disposiciones competitivas en plataformas digitales.Originalidad/Relevancia: a pesar de la reconocida inadecuación de la estrategia tradicional para explicar la competitividad del contexto de las plataformas digitales, aún existen pocos estudios dedicados a debatir el tema, nosotros contribuimos ampliando la discusión y ofreciendo visiones a este nuevo escenario.Principales resultados: Los resultados definen ciertas diferencias entre los arreglos competitivos en torno a las empresas tradicionales y los modelos de negocio basados en plataformas. Entre los nuevos elementos identificados, se destaca el distinto enfoque en el proceso de creación de valor, la centralidad de una estructura de red, así como el uso de datos y la interacción de un conjunto más heterogéneo de participantes.Contribuciones teóricas/metodológicas: contribuimos al debate en curso apuntando a un primer esfuerzo para alinear y consolidar las dimensiones competitivas que se presentan en las plataformas digitales, en comparación con lo que sabemos de los enfoques de tubería tradicionales. Además, al proponer una agenda de investigación, también asistimos en el desarrollo de futuros estudios. Objetivo do estudo: Embora tenhamos uma visão consolidada das disposições competitivas sob as quais operam as abordagens tradicionais de vantagem competitiva, não temos uma visão coesa de como essa lógica se manifesta em um cenário baseado em tecnologia e digitalização no qual operam as plataformas digitais. Logo, o objetivo deste estudo é analisar quais são as disposições competitivas predominantes nas plataformas digitais.Metodologia/Abordagem: este estudo de natureza exploratória correlaciona através de uma revisão de literatura na base Web of Science, os tópicos de plataformas digitais e vantagem competitiva, apresentando uma análise sociométrica dos dados e a síntese das principais disposições competitivas nas plataformas digitais.Originalidade/Relevância: apesar da reconhecida inadequação da estratégia tradicional para explicar a competitividade do contexto das plataformas digitais, ainda são poucos os estudos que se dedicam a debater a questão, o presente estudo contribui estendendo a discussão e oferecendo perspectivas a este novo cenário. Principais resultados: Os resultados definem determinadas diferenças entre as disposições competitivas em torno das empresas tradicionais e os modelos de negócios baseados em plataformas. Entre os novos elementos identificados, são acentuados o enfoque distinto do processo de criação de valor, a centralidade de uma estrutura em rede, bem como da utilização de dados, e interação de um conjunto mais heterogêneo de participantes.Contribuições teórico/metodológicas: o presente estudo contribui com o debate em curso apontando para um primeiro esforço de alinhamento e consolidação das dimensões competitivas que se apresentam nas plataformas digitais, em comparação ao que é conhecido sobre as abordagens tradicionais pipelines. Além disso, ao propor uma agenda de pesquisa, o desenvolvimento de estudos futuros também é auxiliado.Universidade Nove de Julho - Uninove2022-10-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://periodicos.uninove.br/riae/article/view/2147510.5585/riae.v21i1.21475Revista Ibero-Americana de Estratégia; Vol. 21 No. 1 (2022): Continuous flow; e21475Revista Ibero-Americana de Estratégia; Vol. 21 Núm. 1 (2022): Continuous flow; e21475Revista Ibero-Americana de Estratégia; v. 21 n. 1 (2022): Fluxo contínuo; e214752176-0756reponame:Revista Ibero Americana de Estratégia - RIAEinstname:Revista Ibero-Americana de Estratégia (RIAE)instacron:RIEOEIengporhttps://periodicos.uninove.br/riae/article/view/21475/9934https://periodicos.uninove.br/riae/article/view/21475/9935Copyright (c) 2022 Iberoamerican Journal of Strategic Management (IJSM)https://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessBem, Adriele Aparecida Gomes deAzevedo, Ana CláudiaLauriano, Nayara Gonçalves2023-03-13T13:43:02Zoai:ojs.periodicos.uninove.br:article/21475Revistahttps://periodicos.uninove.br/riaePRIhttps://periodicos.uninove.br/riae/oai||bennycosta@yahoo.com.br2176-07562176-0756opendoar:2023-03-13T13:43:02Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)false |
dc.title.none.fl_str_mv |
Competitiveness dimensions in the age of digital platforms Dimensiones de competitividad en la era de las plataformas digitales Dimensões de competitividade na era das plataformas digitais |
title |
Competitiveness dimensions in the age of digital platforms |
spellingShingle |
Competitiveness dimensions in the age of digital platforms Bem, Adriele Aparecida Gomes de Competitive advantage Digital platforms Strategy. Ventaja competitiva Plataformas digitales Estrategia. Vantagem competitiva Plataformas digitais Estratégia. |
title_short |
Competitiveness dimensions in the age of digital platforms |
title_full |
Competitiveness dimensions in the age of digital platforms |
title_fullStr |
Competitiveness dimensions in the age of digital platforms |
title_full_unstemmed |
Competitiveness dimensions in the age of digital platforms |
title_sort |
Competitiveness dimensions in the age of digital platforms |
author |
Bem, Adriele Aparecida Gomes de |
author_facet |
Bem, Adriele Aparecida Gomes de Azevedo, Ana Cláudia Lauriano, Nayara Gonçalves |
author_role |
author |
author2 |
Azevedo, Ana Cláudia Lauriano, Nayara Gonçalves |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Bem, Adriele Aparecida Gomes de Azevedo, Ana Cláudia Lauriano, Nayara Gonçalves |
dc.subject.por.fl_str_mv |
Competitive advantage Digital platforms Strategy. Ventaja competitiva Plataformas digitales Estrategia. Vantagem competitiva Plataformas digitais Estratégia. |
topic |
Competitive advantage Digital platforms Strategy. Ventaja competitiva Plataformas digitales Estrategia. Vantagem competitiva Plataformas digitais Estratégia. |
description |
Study objective: While there is a consolidated view of the competitive dispositions under which traditional approaches to competitive advantage operate, there is no cohesive view of how this logic manifests itself in a scenario based on technology and digitization where digital platforms operate. Therefore, this study aimed to analyze what are the prevailing competitive dispositions in digital platforms.Methodology/Approach: this is an exploratory study, correlating the topics of digital platforms and competitive advantage through a literature review on the Web of Science database, presenting a sociometric analysis of the data and a synthesis of the main competitive dispositions in digital platforms.Originality/Relevance: despite the acknowledged inadequacy of traditional strategies to explain competitiveness in the context of digital platforms, the studies dedicated to discussing this issue are still limited, and the present study has contributed by extending the discussion and providing perspectives to this novel scenario. Main results: The results define certain differences between the competitive dispositions regarding traditional enterprises and platform-based business models. Among the new elements identified, the distinct focus of the value creation process, the centrality of a networked structure as well as the use of data, and interaction of a more heterogeneous set of participants are highlighted.Theoretical/methodological contributions: the present study contributes to the current debate by indicating a first effort to align and consolidate the competitive dimensions that present themselves in digital platforms, in comparison to what is known concerning traditional pipeline approaches. Moreover, by proposing a research agenda, the development of future studies is also assisted. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-10-25 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/riae/article/view/21475 10.5585/riae.v21i1.21475 |
url |
https://periodicos.uninove.br/riae/article/view/21475 |
identifier_str_mv |
10.5585/riae.v21i1.21475 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/riae/article/view/21475/9934 https://periodicos.uninove.br/riae/article/view/21475/9935 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Iberoamerican Journal of Strategic Management (IJSM) https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Iberoamerican Journal of Strategic Management (IJSM) https://creativecommons.org/licenses/by-nc-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
Revista Ibero-Americana de Estratégia; Vol. 21 No. 1 (2022): Continuous flow; e21475 Revista Ibero-Americana de Estratégia; Vol. 21 Núm. 1 (2022): Continuous flow; e21475 Revista Ibero-Americana de Estratégia; v. 21 n. 1 (2022): Fluxo contínuo; e21475 2176-0756 reponame:Revista Ibero Americana de Estratégia - RIAE instname:Revista Ibero-Americana de Estratégia (RIAE) instacron:RIEOEI |
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Revista Ibero-Americana de Estratégia (RIAE) |
instacron_str |
RIEOEI |
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RIEOEI |
reponame_str |
Revista Ibero Americana de Estratégia - RIAE |
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Revista Ibero Americana de Estratégia - RIAE |
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Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE) |
repository.mail.fl_str_mv |
||bennycosta@yahoo.com.br |
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