Covid 19, threatened humanity and the latent desire to consume fashion items: : the eternal return of desire?

Detalhes bibliográficos
Autor(a) principal: Costa, Flávia Zimmerle da Nóbrega
Data de Publicação: 2021
Outros Autores: Camargo, Andréa Barbosa
Tipo de documento: Artigo
Idioma: eng
Título da fonte: ModaPalavra e-periódico
Texto Completo: https://www.revistas.udesc.br/index.php/modapalavra/article/view/20638
Resumo: In the first post-lockdown commercial reopening that aimed to minimize the contagion of Sars-CoV-2, in several world capitals, we witnessed tumultuous scenes of agglomeration caused by anxious consumers. They awaited the opening of stores of major fashion brands and, as a result, generated relevant revenue for these companies. Based on the thinking of philosophers: Lipovetsky, Deleuze and Foucault, we promote a reflection on such behavior. Considering the threatening context and, at that time, the exposure to a risk of unknown proportions, we asked ourselves: what drives this desire to consume? We deal with the logic that governs the capitalist and fashion systems, whose historical relationship gave rise to a desiring consumer. Fleeing from dichotomous thinking, we consider that the reason-system is a condition constitutively produced by the subject, which has its maximum expression in the fashion culture. We conclude that, as fashion culture is the culture of Being, this was sought as an essential consumption.
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spelling Covid 19, threatened humanity and the latent desire to consume fashion items: : the eternal return of desire?Covid 19, la humanidad amenazada y el deseo latente de consumir artículos de moda: : ¿el eterno retorno del deseo?Covid 19, threatened humanity and the latent desire to consume fashion items: : the eternal return of desire?Covid-19Desire for fashion consumptionBiopoliticsCovid-19Deseo de consumo de modaBiopolíticaCovid-19Desire for fashion consumptionBiopoliticsIn the first post-lockdown commercial reopening that aimed to minimize the contagion of Sars-CoV-2, in several world capitals, we witnessed tumultuous scenes of agglomeration caused by anxious consumers. They awaited the opening of stores of major fashion brands and, as a result, generated relevant revenue for these companies. Based on the thinking of philosophers: Lipovetsky, Deleuze and Foucault, we promote a reflection on such behavior. Considering the threatening context and, at that time, the exposure to a risk of unknown proportions, we asked ourselves: what drives this desire to consume? We deal with the logic that governs the capitalist and fashion systems, whose historical relationship gave rise to a desiring consumer. Fleeing from dichotomous thinking, we consider that the reason-system is a condition constitutively produced by the subject, which has its maximum expression in the fashion culture. We conclude that, as fashion culture is the culture of Being, this was sought as an essential consumption.En la primera reapertura comercial post-lockdown que tuvo como objetivo minimizar el contagio de Sars-CoV-2, en varias capitales del mundo, asistimos a escenas tumultuosas de aglomeración provocadas por consumidores ansiosos. Esperaron la apertura de tiendas de las principales marcas de moda y, como resultado, generaron ingresos relevantes para estas empresas. Partiendo del pensamiento de los filósofos: Lipovetsky, Deleuze y Foucault, promovemos una reflexión sobre este comportamiento. Considerando el contexto amenazador y, en ese momento, la exposición a un riesgo de proporciones desconocidas, nos preguntamos: ¿qué impulsa este deseo de consumir? Nos ocupamos de la lógica que rige los sistemas capitalista y de la moda, cuya relación histórica dio lugar a un consumidor deseoso. Huyendo del pensamiento dicotómico, consideramos que el sistema de razón es una condición producida constitutivamente por el sujeto, que tiene su máxima expresión en la cultura de la moda. Concluimos que, como la cultura de la moda es la cultura del Ser, esta se buscó como un consumo imprescindible.In the first post-lockdown commercial reopening that aimed to minimize the contagion of Sars-CoV-2, in several world capitals, we witnessed tumultuous scenes of agglomeration caused by anxious consumers. They awaited the opening of stores of major fashion brands and, as a result, generated relevant revenue for these companies. Based on the thinking of philosophers: Lipovetsky, Deleuze and Foucault, we promote a reflection on such behavior. Considering the threatening context and, at that time, the exposure to a risk of unknown proportions, we asked ourselves: what drives this desire to consume? We deal with the logic that governs the capitalist and fashion systems, whose historical relationship gave rise to a desiring consumer. Fleeing from dichotomous thinking, we consider that the reason-system is a condition constitutively produced by the subject, which has its maximum expression in the fashion culture. We conclude that, as fashion culture is the culture of Being, this was sought as an essential consumption.Universidade do Estado de Santa Catarina2021-07-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/2063810.5965/1982615x14332021216ModaPalavra e-periódico; Vol. 14 No. 33 (2021): Indústria Criativa e Moda; 216–227ModaPalavra e-periódico; Vol. 14 Núm. 33 (2021): Indústria Criativa e Moda; 216–227 Modapalavra e-periódico; v. 14 n. 33 (2021): Indústria Criativa e Moda; 216–2271982-615X10.5965/1982615x14332021reponame:ModaPalavra e-periódicoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCenghttps://www.revistas.udesc.br/index.php/modapalavra/article/view/20638/13107Copyright (c) 2021 Flávia Zimmerle da Nóbrega Costa, Andréa Barbosa Camargohttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessCosta, Flávia Zimmerle da Nóbrega Camargo, Andréa Barbosa2021-08-30T18:38:02Zoai:ojs.revistas.udesc.br:article/20638Revistahttps://www.revistas.udesc.br/index.php/modapalavraPUBhttps://www.revistas.udesc.br/index.php/modapalavra/oai||modapalavra@gmail.com1982-615X1982-615Xopendoar:2021-08-30T18:38:02ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv Covid 19, threatened humanity and the latent desire to consume fashion items: : the eternal return of desire?
Covid 19, la humanidad amenazada y el deseo latente de consumir artículos de moda: : ¿el eterno retorno del deseo?
Covid 19, threatened humanity and the latent desire to consume fashion items: : the eternal return of desire?
title Covid 19, threatened humanity and the latent desire to consume fashion items: : the eternal return of desire?
spellingShingle Covid 19, threatened humanity and the latent desire to consume fashion items: : the eternal return of desire?
Costa, Flávia Zimmerle da Nóbrega
Covid-19
Desire for fashion consumption
Biopolitics
Covid-19
Deseo de consumo de moda
Biopolítica
Covid-19
Desire for fashion consumption
Biopolitics
title_short Covid 19, threatened humanity and the latent desire to consume fashion items: : the eternal return of desire?
title_full Covid 19, threatened humanity and the latent desire to consume fashion items: : the eternal return of desire?
title_fullStr Covid 19, threatened humanity and the latent desire to consume fashion items: : the eternal return of desire?
title_full_unstemmed Covid 19, threatened humanity and the latent desire to consume fashion items: : the eternal return of desire?
title_sort Covid 19, threatened humanity and the latent desire to consume fashion items: : the eternal return of desire?
author Costa, Flávia Zimmerle da Nóbrega
author_facet Costa, Flávia Zimmerle da Nóbrega
Camargo, Andréa Barbosa
author_role author
author2 Camargo, Andréa Barbosa
author2_role author
dc.contributor.author.fl_str_mv Costa, Flávia Zimmerle da Nóbrega
Camargo, Andréa Barbosa
dc.subject.por.fl_str_mv Covid-19
Desire for fashion consumption
Biopolitics
Covid-19
Deseo de consumo de moda
Biopolítica
Covid-19
Desire for fashion consumption
Biopolitics
topic Covid-19
Desire for fashion consumption
Biopolitics
Covid-19
Deseo de consumo de moda
Biopolítica
Covid-19
Desire for fashion consumption
Biopolitics
description In the first post-lockdown commercial reopening that aimed to minimize the contagion of Sars-CoV-2, in several world capitals, we witnessed tumultuous scenes of agglomeration caused by anxious consumers. They awaited the opening of stores of major fashion brands and, as a result, generated relevant revenue for these companies. Based on the thinking of philosophers: Lipovetsky, Deleuze and Foucault, we promote a reflection on such behavior. Considering the threatening context and, at that time, the exposure to a risk of unknown proportions, we asked ourselves: what drives this desire to consume? We deal with the logic that governs the capitalist and fashion systems, whose historical relationship gave rise to a desiring consumer. Fleeing from dichotomous thinking, we consider that the reason-system is a condition constitutively produced by the subject, which has its maximum expression in the fashion culture. We conclude that, as fashion culture is the culture of Being, this was sought as an essential consumption.
publishDate 2021
dc.date.none.fl_str_mv 2021-07-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/20638
10.5965/1982615x14332021216
url https://www.revistas.udesc.br/index.php/modapalavra/article/view/20638
identifier_str_mv 10.5965/1982615x14332021216
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/20638/13107
dc.rights.driver.fl_str_mv Copyright (c) 2021 Flávia Zimmerle da Nóbrega Costa, Andréa Barbosa Camargo
http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Flávia Zimmerle da Nóbrega Costa, Andréa Barbosa Camargo
http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv ModaPalavra e-periódico; Vol. 14 No. 33 (2021): Indústria Criativa e Moda; 216–227
ModaPalavra e-periódico; Vol. 14 Núm. 33 (2021): Indústria Criativa e Moda; 216–227
Modapalavra e-periódico; v. 14 n. 33 (2021): Indústria Criativa e Moda; 216–227
1982-615X
10.5965/1982615x14332021
reponame:ModaPalavra e-periódico
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instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str ModaPalavra e-periódico
collection ModaPalavra e-periódico
repository.name.fl_str_mv ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv ||modapalavra@gmail.com
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