Covid 19, threatened humanity and the latent desire to consume fashion items: the eternal return of desire?
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Data de Publicação: | 2021 |
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Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | ModaPalavra e-periódico |
Texto Completo: | https://www.revistas.udesc.br/index.php/modapalavra/article/view/20638 |
Resumo: | In the first post-lockdown commercial reopening that aimed to minimize the contagion of Sars-CoV-2, in several world capitals, we witnessed tumultuous scenes of agglomeration caused by anxious consumers. They awaited the opening of stores of major fashion brands and, as a result, generated relevant revenue for these companies. Based on the thinking of philosophers: Lipovetsky, Deleuze and Foucault, we promote a reflection on such behavior. Considering the threatening context and, at that time, the exposure to a risk of unknown proportions, we asked ourselves: what drives this desire to consume? We deal with the logic that governs the capitalist and fashion systems, whose historical relationship gave rise to a desiring consumer. Fleeing from dichotomous thinking, we consider that the reason-system is a condition constitutively produced by the subject, which has its maximum expression in the fashion culture. We conclude that, as fashion culture is the culture of Being, this was sought as an essential consumption. |
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Covid 19, threatened humanity and the latent desire to consume fashion items: the eternal return of desire?Covid 19, la humanidad amenazada y el deseo latente de consumir artículos de moda: ¿el eterno retorno del deseo?Covid 19, humanidade ameaçada e a vontade latente pelo consumo de produtos de moda: o eterno retorno do desejo?covid-19fashion consumptionbiopoliticscovid-19consumo de modabiopolíticacovid-19consumo de modabiopolíticaIn the first post-lockdown commercial reopening that aimed to minimize the contagion of Sars-CoV-2, in several world capitals, we witnessed tumultuous scenes of agglomeration caused by anxious consumers. They awaited the opening of stores of major fashion brands and, as a result, generated relevant revenue for these companies. Based on the thinking of philosophers: Lipovetsky, Deleuze and Foucault, we promote a reflection on such behavior. Considering the threatening context and, at that time, the exposure to a risk of unknown proportions, we asked ourselves: what drives this desire to consume? We deal with the logic that governs the capitalist and fashion systems, whose historical relationship gave rise to a desiring consumer. Fleeing from dichotomous thinking, we consider that the reason-system is a condition constitutively produced by the subject, which has its maximum expression in the fashion culture. We conclude that, as fashion culture is the culture of Being, this was sought as an essential consumption.En la primera reapertura comercial post-lockdown que tuvo como objetivo minimizar el contagio de Sars-CoV-2, en varias capitales del mundo, asistimos a escenas tumultuosas de aglomeración provocadas por consumidores ansiosos. Esperaron la apertura de tiendas de las principales marcas de moda y, como resultado, generaron ingresos relevantes para estas empresas. Partiendo del pensamiento de los filósofos: Lipovetsky, Deleuze y Foucault, promovemos una reflexión sobre este comportamiento. Considerando el contexto amenazador y, en ese momento, la exposición a un riesgo de proporciones desconocidas, nos preguntamos: ¿qué impulsa este deseo de consumir? Nos ocupamos de la lógica que rige los sistemas capitalista y de la moda, cuya relación histórica dio lugar a un consumidor deseoso. Huyendo del pensamiento dicotómico, consideramos que el sistema de razón es una condición producida constitutivamente por el sujeto, que tiene su máxima expresión en la cultura de la moda. Concluimos que, como la cultura de la moda es la cultura del Ser, esta se buscó como un consumo imprescindible.Na primeira reabertura comercial pós-lockdown que visou minimizar o contágio da Sars-CoV-2, em várias capitais mundiais, assistimos a tumultuadas cenas de aglomeração causadas por consumidores ansiosos. Eles aguardavam a abertura das lojas de grandes marcas de moda e, como resultado, geraram um relevante faturamento para estas empresas. Embasados no pensamento dos filósofos: Lipovetsky, Deleuze e Foucault, promovemos uma reflexão sobre tal comportamento. Considerando o contexto ameaçador e, naquela altura, a exposição a um risco de proporções ainda desconhecidas, nos questionamos: o que impulsiona essa vontade de consumo? Tratamos da lógica que rege os sistemas capitalista e de moda, cuja relação histórica fez surgir um consumidor desejante. Fugindo do pensamento dicotômico, consideramos que o sistema-razão é uma condição produzida constitutivamente ao sujeito, que tem na cultura de moda sua máxima expressão. Concluimos que, como a cultura de moda é a cultura do Ser, esse foi buscado como um consumo essecial.Universidade do Estado de Santa Catarina2021-07-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/2063810.5965/1982615x14332021216ModaPalavra e-periódico; Vol. 14 No. 33 (2021): Indústria Criativa e Moda; 216–227ModaPalavra e-periódico; Vol. 14 Núm. 33 (2021): Indústria Criativa e Moda; 216–227 Modapalavra e-periódico; v. 14 n. 33 (2021): Indústria Criativa e Moda; 216–2271982-615X10.5965/1982615x14332021reponame:ModaPalavra e-periódicoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCenghttps://www.revistas.udesc.br/index.php/modapalavra/article/view/20638/13107Copyright (c) 2021 Flávia Zimmerle da Nóbrega Costa, Andréa Barbosa Camargohttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessCosta, Flávia Zimmerle da NóbregaCamargo, Andréa Barbosa2024-02-29T11:37:49Zoai::article/20638Revistahttps://www.revistas.udesc.br/index.php/modapalavraPUBhttps://www.revistas.udesc.br/index.php/modapalavra/oai||modapalavra@gmail.com1982-615X1982-615Xopendoar:2024-02-29T11:37:49ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)false |
dc.title.none.fl_str_mv |
Covid 19, threatened humanity and the latent desire to consume fashion items: the eternal return of desire? Covid 19, la humanidad amenazada y el deseo latente de consumir artículos de moda: ¿el eterno retorno del deseo? Covid 19, humanidade ameaçada e a vontade latente pelo consumo de produtos de moda: o eterno retorno do desejo? |
title |
Covid 19, threatened humanity and the latent desire to consume fashion items: the eternal return of desire? |
spellingShingle |
Covid 19, threatened humanity and the latent desire to consume fashion items: the eternal return of desire? Costa, Flávia Zimmerle da Nóbrega covid-19 fashion consumption biopolitics covid-19 consumo de moda biopolítica covid-19 consumo de moda biopolítica |
title_short |
Covid 19, threatened humanity and the latent desire to consume fashion items: the eternal return of desire? |
title_full |
Covid 19, threatened humanity and the latent desire to consume fashion items: the eternal return of desire? |
title_fullStr |
Covid 19, threatened humanity and the latent desire to consume fashion items: the eternal return of desire? |
title_full_unstemmed |
Covid 19, threatened humanity and the latent desire to consume fashion items: the eternal return of desire? |
title_sort |
Covid 19, threatened humanity and the latent desire to consume fashion items: the eternal return of desire? |
author |
Costa, Flávia Zimmerle da Nóbrega |
author_facet |
Costa, Flávia Zimmerle da Nóbrega Camargo, Andréa Barbosa |
author_role |
author |
author2 |
Camargo, Andréa Barbosa |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Costa, Flávia Zimmerle da Nóbrega Camargo, Andréa Barbosa |
dc.subject.por.fl_str_mv |
covid-19 fashion consumption biopolitics covid-19 consumo de moda biopolítica covid-19 consumo de moda biopolítica |
topic |
covid-19 fashion consumption biopolitics covid-19 consumo de moda biopolítica covid-19 consumo de moda biopolítica |
description |
In the first post-lockdown commercial reopening that aimed to minimize the contagion of Sars-CoV-2, in several world capitals, we witnessed tumultuous scenes of agglomeration caused by anxious consumers. They awaited the opening of stores of major fashion brands and, as a result, generated relevant revenue for these companies. Based on the thinking of philosophers: Lipovetsky, Deleuze and Foucault, we promote a reflection on such behavior. Considering the threatening context and, at that time, the exposure to a risk of unknown proportions, we asked ourselves: what drives this desire to consume? We deal with the logic that governs the capitalist and fashion systems, whose historical relationship gave rise to a desiring consumer. Fleeing from dichotomous thinking, we consider that the reason-system is a condition constitutively produced by the subject, which has its maximum expression in the fashion culture. We conclude that, as fashion culture is the culture of Being, this was sought as an essential consumption. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-07-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistas.udesc.br/index.php/modapalavra/article/view/20638 10.5965/1982615x14332021216 |
url |
https://www.revistas.udesc.br/index.php/modapalavra/article/view/20638 |
identifier_str_mv |
10.5965/1982615x14332021216 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://www.revistas.udesc.br/index.php/modapalavra/article/view/20638/13107 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2021 Flávia Zimmerle da Nóbrega Costa, Andréa Barbosa Camargo http://creativecommons.org/licenses/by-nc/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2021 Flávia Zimmerle da Nóbrega Costa, Andréa Barbosa Camargo http://creativecommons.org/licenses/by-nc/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade do Estado de Santa Catarina |
publisher.none.fl_str_mv |
Universidade do Estado de Santa Catarina |
dc.source.none.fl_str_mv |
ModaPalavra e-periódico; Vol. 14 No. 33 (2021): Indústria Criativa e Moda; 216–227 ModaPalavra e-periódico; Vol. 14 Núm. 33 (2021): Indústria Criativa e Moda; 216–227 Modapalavra e-periódico; v. 14 n. 33 (2021): Indústria Criativa e Moda; 216–227 1982-615X 10.5965/1982615x14332021 reponame:ModaPalavra e-periódico instname:Universidade do Estado de Santa Catarina (UDESC) instacron:UDESC |
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Universidade do Estado de Santa Catarina (UDESC) |
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UDESC |
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UDESC |
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ModaPalavra e-periódico |
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ModaPalavra e-periódico |
repository.name.fl_str_mv |
ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC) |
repository.mail.fl_str_mv |
||modapalavra@gmail.com |
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1798321056736346112 |