Roadmaps and models to identify socio-cultural trends and their strategic application in products and services

Detalhes bibliográficos
Autor(a) principal: Gomes, Nelson
Data de Publicação: 2021
Outros Autores: Cohen, Suzana, Cantú, William, Lopes, Clarissa
Tipo de documento: Artigo
Idioma: por
Título da fonte: ModaPalavra e-periódico
Texto Completo: https://www.revistas.udesc.br/index.php/modapalavra/article/view/18421
Resumo: It is increasingly important to present a roadmap for the identification and mapping of mentality and socio-cultural trends and to understand how it contributes to the development of products and services within the scope of trend analysis and strategy. The present panorama of Trend Studies allows generating a basic theoretical-conceptual map that serves as a methodology for organizing sets of ideas and, consequently, practices as a means of systematizing, constructing and confirming the DNA of a trend. This article seeks to explore the intersections between the analysis of culture as a process for the identification of existing mentalities, through a script that facilitates the observation / collection and the systematization of information to present a solid descriptive text of the trends. In addition, the main results of applying trend research to a map of potential products and services in a strategic scope that address this knowledge are highlighted.
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spelling Roadmaps and models to identify socio-cultural trends and their strategic application in products and servicesHojas de ruta y modelos para la identificación de tendencias socioculturales y su aplicación estratégica en productos y serviciosRoteiros e modelos para a identificação de tendências socioculturais e a sua aplicação estratégica em produtos e serviçosTendênciasCulturaCoolhuntingEstratégiaIt is increasingly important to present a roadmap for the identification and mapping of mentality and socio-cultural trends and to understand how it contributes to the development of products and services within the scope of trend analysis and strategy. The present panorama of Trend Studies allows generating a basic theoretical-conceptual map that serves as a methodology for organizing sets of ideas and, consequently, practices as a means of systematizing, constructing and confirming the DNA of a trend. This article seeks to explore the intersections between the analysis of culture as a process for the identification of existing mentalities, through a script that facilitates the observation / collection and the systematization of information to present a solid descriptive text of the trends. In addition, the main results of applying trend research to a map of potential products and services in a strategic scope that address this knowledge are highlighted.Es cada vez más importante presentar una hoja de ruta para la identificación y el mapeo de la mentalidad y las tendencias socioculturales y comprender cómo contribuye al desarrollo de productos y servicios dentro del alcance del análisis y la estrategia de tendencias. El panorama actual de los Estudios de Tendencias permite generar un mapa teórico-conceptual básico que sirve como metodología para organizar conjuntos de ideas y, en consecuencia, prácticas como medio para sistematizar, construir y confirmar el ADN de una tendencia. Este artículo busca explorar las intersecciones entre el análisis de la cultura como proceso de identificación de mentalidades existentes, a través de un guión que facilite la observación / recolección y la sistematización de información para presentar un texto descriptivo sólido de las tendencias. Además, se destacan los principales resultados de aplicar la investigación de tendencias a un mapa de productos y servicios potenciales en un ámbito estratégico que abordan este conocimiento.Importa cada vez mais apresentar um roteiro de identificação e mapeamento de tendências de mentalidade e socioculturais e compreender como o mesmo contribui para o desenvolvimento de produtos e serviços no âmbito da análise e estratégia de tendências. O panorama presente dos Estudos de Tendências permite gerar um mapa teórico-conceptual basilar que serve como metodologia para organizar conjuntos de ideias e, consequentemente, práticas como meio de sistematização, construção e confirmação do ADN de uma tendência. Este artigo procura explorar as interseções existentes entre a análise da cultura como processo para a identificação de mentalidades existentes, mediante um roteiro que facilite a observação/recolha e a sistematização de informação para apresentar um texto descritivo sólido das tendências. Para além disto, sublinham-se os principais resultados da aplicação da investigação de tendências num mapa de potenciais produtos e serviços num âmbito estratégico que abordam este conhecimento.Universidade do Estado de Santa Catarina2021-04-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/1842110.5965/1982615x14322021228ModaPalavra e-periódico; Vol. 14 No. 32 (2021): Variata; 228–272ModaPalavra e-periódico; Vol. 14 Núm. 32 (2021): Variata; 228–272 Modapalavra e-periódico; v. 14 n. 32 (2021): Variata; 228–2721982-615X10.5965/1982615x14322021reponame:ModaPalavra e-periódicoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/18421/12805Copyright (c) 2021 Nelson Gomes, Suzana Cohen, William Cantú, Clarissa Lopeshttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessGomes, NelsonCohen, SuzanaCantú, WilliamLopes, Clarissa2021-04-20T03:13:30Zoai:ojs.revistas.udesc.br:article/18421Revistahttps://www.revistas.udesc.br/index.php/modapalavraPUBhttps://www.revistas.udesc.br/index.php/modapalavra/oai||modapalavra@gmail.com1982-615X1982-615Xopendoar:2021-04-20T03:13:30ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv Roadmaps and models to identify socio-cultural trends and their strategic application in products and services
Hojas de ruta y modelos para la identificación de tendencias socioculturales y su aplicación estratégica en productos y servicios
Roteiros e modelos para a identificação de tendências socioculturais e a sua aplicação estratégica em produtos e serviços
title Roadmaps and models to identify socio-cultural trends and their strategic application in products and services
spellingShingle Roadmaps and models to identify socio-cultural trends and their strategic application in products and services
Gomes, Nelson
Tendências
Cultura
Coolhunting
Estratégia
title_short Roadmaps and models to identify socio-cultural trends and their strategic application in products and services
title_full Roadmaps and models to identify socio-cultural trends and their strategic application in products and services
title_fullStr Roadmaps and models to identify socio-cultural trends and their strategic application in products and services
title_full_unstemmed Roadmaps and models to identify socio-cultural trends and their strategic application in products and services
title_sort Roadmaps and models to identify socio-cultural trends and their strategic application in products and services
author Gomes, Nelson
author_facet Gomes, Nelson
Cohen, Suzana
Cantú, William
Lopes, Clarissa
author_role author
author2 Cohen, Suzana
Cantú, William
Lopes, Clarissa
author2_role author
author
author
dc.contributor.author.fl_str_mv Gomes, Nelson
Cohen, Suzana
Cantú, William
Lopes, Clarissa
dc.subject.por.fl_str_mv Tendências
Cultura
Coolhunting
Estratégia
topic Tendências
Cultura
Coolhunting
Estratégia
description It is increasingly important to present a roadmap for the identification and mapping of mentality and socio-cultural trends and to understand how it contributes to the development of products and services within the scope of trend analysis and strategy. The present panorama of Trend Studies allows generating a basic theoretical-conceptual map that serves as a methodology for organizing sets of ideas and, consequently, practices as a means of systematizing, constructing and confirming the DNA of a trend. This article seeks to explore the intersections between the analysis of culture as a process for the identification of existing mentalities, through a script that facilitates the observation / collection and the systematization of information to present a solid descriptive text of the trends. In addition, the main results of applying trend research to a map of potential products and services in a strategic scope that address this knowledge are highlighted.
publishDate 2021
dc.date.none.fl_str_mv 2021-04-19
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/18421
10.5965/1982615x14322021228
url https://www.revistas.udesc.br/index.php/modapalavra/article/view/18421
identifier_str_mv 10.5965/1982615x14322021228
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/18421/12805
dc.rights.driver.fl_str_mv Copyright (c) 2021 Nelson Gomes, Suzana Cohen, William Cantú, Clarissa Lopes
http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Nelson Gomes, Suzana Cohen, William Cantú, Clarissa Lopes
http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv ModaPalavra e-periódico; Vol. 14 No. 32 (2021): Variata; 228–272
ModaPalavra e-periódico; Vol. 14 Núm. 32 (2021): Variata; 228–272
Modapalavra e-periódico; v. 14 n. 32 (2021): Variata; 228–272
1982-615X
10.5965/1982615x14322021
reponame:ModaPalavra e-periódico
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str ModaPalavra e-periódico
collection ModaPalavra e-periódico
repository.name.fl_str_mv ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv ||modapalavra@gmail.com
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