Design management and organizational culture: diagnosis of an upholstery microenterprise

Detalhes bibliográficos
Autor(a) principal: Forcelini, Franciele
Data de Publicação: 2019
Outros Autores: Varnier, Thiago, Merino, Giselle Schmidt Alves Díaz, Merino, Eugenio Andrés Díaz
Tipo de documento: Artigo
Idioma: por
Título da fonte: Projética Revista Científica de Design
Texto Completo: https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/31947
Resumo: The development of an organizational culture focused on design is a differentiation strategy for companies. Thus, this paper proposes to arrange an organizational culture for an upholstery microenterprise as a means to identify strengths and weaknesses for the implementation of the design management. It is a qualitative, exploratory and descriptive study, which takes place through a case study. Results point to a favorable position of the company regarding the design management application.
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spelling Design management and organizational culture: diagnosis of an upholstery microenterpriseGestão de design e cultura organizacional: diagnóstico de uma microempresa de estofadosDesignDesign managementOrganizational cultureMicro and small businessesDesignGestão de DesignCultura OrganizacionalMicro e Pequenas empresasThe development of an organizational culture focused on design is a differentiation strategy for companies. Thus, this paper proposes to arrange an organizational culture for an upholstery microenterprise as a means to identify strengths and weaknesses for the implementation of the design management. It is a qualitative, exploratory and descriptive study, which takes place through a case study. Results point to a favorable position of the company regarding the design management application.O desenvolvimento de uma cultura organizacional voltada ao design é uma estratégia de diferenciação para as empresas. Portanto, este artigo se propõe a diagnosticar a cultura organizacional de uma microempresa de estofados como forma de identificar potencialidades e fragilidades para inserção da gestão de design. Caracteriza-se como um estudo qualitativo, exploratório e descritivo, por meio de um estudo de caso. Os resultados apontam uma posição favorável da empresa quanto a inserção da gestão de design.Universidade Estadual de Londrina2019-12-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por Paresapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/3194710.5433/2236-2207.2019v10n3p27Projetica; v. 10 n. 3 (2019); 27-462236-2207reponame:Projética Revista Científica de Designinstname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/31947/26520Copyright (c) 2019 Projeticainfo:eu-repo/semantics/openAccessForcelini, FrancieleVarnier, ThiagoMerino, Giselle Schmidt Alves DíazMerino, Eugenio Andrés Díaz2021-10-05T19:22:05Zoai:ojs.pkp.sfu.ca:article/31947Revistahttps://www.uel.br/revistas/uel/index.php/projetica/PUBhttps://www.uel.br/revistas/uel/index.php/projetica/oai||projetica@uel.br2236-22072236-2207opendoar:2021-10-05T19:22:05Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)false
dc.title.none.fl_str_mv Design management and organizational culture: diagnosis of an upholstery microenterprise
Gestão de design e cultura organizacional: diagnóstico de uma microempresa de estofados
title Design management and organizational culture: diagnosis of an upholstery microenterprise
spellingShingle Design management and organizational culture: diagnosis of an upholstery microenterprise
Forcelini, Franciele
Design
Design management
Organizational culture
Micro and small businesses
Design
Gestão de Design
Cultura Organizacional
Micro e Pequenas empresas
title_short Design management and organizational culture: diagnosis of an upholstery microenterprise
title_full Design management and organizational culture: diagnosis of an upholstery microenterprise
title_fullStr Design management and organizational culture: diagnosis of an upholstery microenterprise
title_full_unstemmed Design management and organizational culture: diagnosis of an upholstery microenterprise
title_sort Design management and organizational culture: diagnosis of an upholstery microenterprise
author Forcelini, Franciele
author_facet Forcelini, Franciele
Varnier, Thiago
Merino, Giselle Schmidt Alves Díaz
Merino, Eugenio Andrés Díaz
author_role author
author2 Varnier, Thiago
Merino, Giselle Schmidt Alves Díaz
Merino, Eugenio Andrés Díaz
author2_role author
author
author
dc.contributor.author.fl_str_mv Forcelini, Franciele
Varnier, Thiago
Merino, Giselle Schmidt Alves Díaz
Merino, Eugenio Andrés Díaz
dc.subject.por.fl_str_mv Design
Design management
Organizational culture
Micro and small businesses
Design
Gestão de Design
Cultura Organizacional
Micro e Pequenas empresas
topic Design
Design management
Organizational culture
Micro and small businesses
Design
Gestão de Design
Cultura Organizacional
Micro e Pequenas empresas
description The development of an organizational culture focused on design is a differentiation strategy for companies. Thus, this paper proposes to arrange an organizational culture for an upholstery microenterprise as a means to identify strengths and weaknesses for the implementation of the design management. It is a qualitative, exploratory and descriptive study, which takes place through a case study. Results point to a favorable position of the company regarding the design management application.
publishDate 2019
dc.date.none.fl_str_mv 2019-12-12
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/31947
10.5433/2236-2207.2019v10n3p27
url https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/31947
identifier_str_mv 10.5433/2236-2207.2019v10n3p27
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/31947/26520
dc.rights.driver.fl_str_mv Copyright (c) 2019 Projetica
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 Projetica
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual de Londrina
publisher.none.fl_str_mv Universidade Estadual de Londrina
dc.source.none.fl_str_mv Projetica; v. 10 n. 3 (2019); 27-46
2236-2207
reponame:Projética Revista Científica de Design
instname:Universidade Estadual de Londrina (UEL)
instacron:UEL
instname_str Universidade Estadual de Londrina (UEL)
instacron_str UEL
institution UEL
reponame_str Projética Revista Científica de Design
collection Projética Revista Científica de Design
repository.name.fl_str_mv Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)
repository.mail.fl_str_mv ||projetica@uel.br
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