Design management and new businesses: proposition of actions to implement a business in the food sector in the context of Covid-19

Detalhes bibliográficos
Autor(a) principal: Costa, Diogo Pontes
Data de Publicação: 2022
Outros Autores: Braun, Leonardo Augusto, Velasco, Jefferson Lewis, Pereira, Felipe Douglas, Merino, Giselle Schmidt Alves Díaz, Merino, Eugenio Andrés Díaz
Tipo de documento: Artigo
Idioma: por
Título da fonte: Projética Revista Científica de Design
Texto Completo: https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/43889
Resumo: The objective of this article was to propose actions at strategic, tactical, and operational levels for the implementation of a new business in the food sector, through a Design Management approach with the aid of strategic planning tools, SWOT analysis and Benchmarking, in the context of the Covid-19 pandemic. The research provided theoretical and practical support for the implementation of a business, including its organization, brand, physical structure, marketing and sale system.
id UEL-10_ef64746349529d7b38e3622b6ab17467
oai_identifier_str oai:ojs.pkp.sfu.ca:article/43889
network_acronym_str UEL-10
network_name_str Projética Revista Científica de Design
repository_id_str
spelling Design management and new businesses: proposition of actions to implement a business in the food sector in the context of Covid-19Gestão de design e os novos negócios: proposição de ações para implementação de um negócio no setor alimentício no contexto da Covid-19Gestão de DesignAnálise SWOTBenchmarkingNovos Negócios.The objective of this article was to propose actions at strategic, tactical, and operational levels for the implementation of a new business in the food sector, through a Design Management approach with the aid of strategic planning tools, SWOT analysis and Benchmarking, in the context of the Covid-19 pandemic. The research provided theoretical and practical support for the implementation of a business, including its organization, brand, physical structure, marketing and sale system.O objetivo deste artigo foi propor ações estratégicas, táticas e operacionais para implementação de um novo negócio no setor alimentício, por meio de uma abordagem da Gestão de Design com auxílio de ferramentas de planejamento estratégico, Análise SWOT e o Benchmarking, no contexto da pandemia da Covid-19. A pesquisa proporcionou subsídios teóricos e práticos para implementação do negócio, relativas à sua organização, marca, estrutura física, marketing e sistema de vendas.Universidade Estadual de Londrina2022-09-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por Paresapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/4388910.5433/2236-2207.2022v13n2p84Projetica; v. 13 n. 2 (2022); 84-1152236-2207reponame:Projética Revista Científica de Designinstname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/43889/48123Copyright (c) 2022 Projeticahttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessCosta, Diogo PontesBraun, Leonardo AugustoVelasco, Jefferson LewisPereira, Felipe DouglasMerino, Giselle Schmidt Alves DíazMerino, Eugenio Andrés Díaz2023-01-10T20:12:23Zoai:ojs.pkp.sfu.ca:article/43889Revistahttps://www.uel.br/revistas/uel/index.php/projetica/PUBhttps://www.uel.br/revistas/uel/index.php/projetica/oai||projetica@uel.br2236-22072236-2207opendoar:2023-01-10T20:12:23Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)false
dc.title.none.fl_str_mv Design management and new businesses: proposition of actions to implement a business in the food sector in the context of Covid-19
Gestão de design e os novos negócios: proposição de ações para implementação de um negócio no setor alimentício no contexto da Covid-19
title Design management and new businesses: proposition of actions to implement a business in the food sector in the context of Covid-19
spellingShingle Design management and new businesses: proposition of actions to implement a business in the food sector in the context of Covid-19
Costa, Diogo Pontes
Gestão de Design
Análise SWOT
Benchmarking
Novos Negócios.
title_short Design management and new businesses: proposition of actions to implement a business in the food sector in the context of Covid-19
title_full Design management and new businesses: proposition of actions to implement a business in the food sector in the context of Covid-19
title_fullStr Design management and new businesses: proposition of actions to implement a business in the food sector in the context of Covid-19
title_full_unstemmed Design management and new businesses: proposition of actions to implement a business in the food sector in the context of Covid-19
title_sort Design management and new businesses: proposition of actions to implement a business in the food sector in the context of Covid-19
author Costa, Diogo Pontes
author_facet Costa, Diogo Pontes
Braun, Leonardo Augusto
Velasco, Jefferson Lewis
Pereira, Felipe Douglas
Merino, Giselle Schmidt Alves Díaz
Merino, Eugenio Andrés Díaz
author_role author
author2 Braun, Leonardo Augusto
Velasco, Jefferson Lewis
Pereira, Felipe Douglas
Merino, Giselle Schmidt Alves Díaz
Merino, Eugenio Andrés Díaz
author2_role author
author
author
author
author
dc.contributor.author.fl_str_mv Costa, Diogo Pontes
Braun, Leonardo Augusto
Velasco, Jefferson Lewis
Pereira, Felipe Douglas
Merino, Giselle Schmidt Alves Díaz
Merino, Eugenio Andrés Díaz
dc.subject.por.fl_str_mv Gestão de Design
Análise SWOT
Benchmarking
Novos Negócios.
topic Gestão de Design
Análise SWOT
Benchmarking
Novos Negócios.
description The objective of this article was to propose actions at strategic, tactical, and operational levels for the implementation of a new business in the food sector, through a Design Management approach with the aid of strategic planning tools, SWOT analysis and Benchmarking, in the context of the Covid-19 pandemic. The research provided theoretical and practical support for the implementation of a business, including its organization, brand, physical structure, marketing and sale system.
publishDate 2022
dc.date.none.fl_str_mv 2022-09-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/43889
10.5433/2236-2207.2022v13n2p84
url https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/43889
identifier_str_mv 10.5433/2236-2207.2022v13n2p84
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/43889/48123
dc.rights.driver.fl_str_mv Copyright (c) 2022 Projetica
http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Projetica
http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual de Londrina
publisher.none.fl_str_mv Universidade Estadual de Londrina
dc.source.none.fl_str_mv Projetica; v. 13 n. 2 (2022); 84-115
2236-2207
reponame:Projética Revista Científica de Design
instname:Universidade Estadual de Londrina (UEL)
instacron:UEL
instname_str Universidade Estadual de Londrina (UEL)
instacron_str UEL
institution UEL
reponame_str Projética Revista Científica de Design
collection Projética Revista Científica de Design
repository.name.fl_str_mv Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)
repository.mail.fl_str_mv ||projetica@uel.br
_version_ 1799315451945156608

Registros relacionados