Política pública de cultura : uma análise da proposta do município de Londrina para projetos culturais estratégicos e independentes

• Autor(a) principal: Silva, Ivete da
• Data de Publicação: 2014
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional da Universidade Estadual de Maringá (RI-UEM)
• Texto Completo: http://repositorio.uem.br:8080/jspui/handle/1/3170
• topic: Cultura; Políticas públicas; Política cultural; Londrina (PR); Sociedade; Acesso a cultura; Leis de incentivo a cultura; Brasil.; Culture; Society; Public Policies; Laws for the Incentive of Culture; Brazil.; Ciências Humanas; Sociologia

This study analyses the public funding model for cultural projects adopted by the city of Londrina, Brazil, in the period from 1992 to 2008. It differentiates the funding models adopted by the City Secretariat for the Culture. The first one is a tax waiver mechanism, based upon the Brazilian specific law named "Lei Rouanet", and the second is articulated by means of a special financing fund, with direct resources and specific budget for the incentive of culture in the city of Londrina. Cultural projects are divided in two models. The first consists of strategic cultural projects and programs that are defined by the city secretariat for the culture as projects which are able to scale the culture, promoting the cultural circuits everywhere in the city, making the public policies of culture effective. The second is composed by independent projects which, as the name itself explains, are originated from the free and independent enterprise by cultural producers. The independent projects are oriented to the traditional cultural circuits, with a possibility of insertion of local groups or communities. Its goal is to estimulate artistic and cultural production in the city neiborhoods. One of the objectives is exposing the amounts invested in cultural projects, making a comparison between the period in which the cultural production of Londrina depended essencially on tax waiver, and the amount in the period when investment was made through resources arising from FEPROC - Special Fund for Incentive of Cultural Projects. One undertook a revision with regards to what it is understood as strategic cultural projects and independent cultural projects. Therefore, it is verified that projects developed in partnership with the City Secretariat for the Culture have potentialized enjoyment and circulation of culture, as well as the formation of new audiences. The formation of new audiences makes the acknowledgement of cultural diversity possible. Such diversity, when financed by a public entity, finds an opportunity of projection, once the private initiative is not generally interested in investing in cultural projects which may not add value to a brand or product, granting thus greater visibility to the investor. The study presents the concept of culture as adopted by the city officials, analisyng how it is defined in official instruments such as: laws, decrees and notices of fomentation. It is also discussed whether such concept strengthens the relation among cultural managers, workers and, above all, the society.