Facets of Manly (im)Potence in Careta Magazine: Education and Masculinity in Estado Novo (1937-1945)

• Autor(a) principal: Vasconcelos, Larissa Meira
• Data de Publicação: 2018
• Outros Autores: Fialho, Lia Machado Fiuza, Machado, Charliton José dos Santos
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Acta Scientiarum. Education (Online)
• Texto Completo: https://periodicos.uem.br/ojs/index.php/ActaSciEduc/article/view/41145
• topic: history of education; genre; advertisements; periodic press.; história da educação; gênero; anúncios publicitários; imprensa periódica.

 This article is the result of a dialogue between two distinct and coextensive fields: the Education and the discussion about gender, especially with regard to masculinities. The objective of this study is to understand how the magazine Careta, printed national circulation, updated the reproduction of gender stereotypes in male education during the 1947-1945 period. It is a qualitative research, supported theoretically in Cultural History, of the documentary type, which uses as a primary source the magazine Careta. The results pointed to 466 issues published between 1937 and 1945 and 4,325 advertisements that can be read within the interpretive key of masculinity. From these, five were selected to be studied due to the fact they were the most repeated and prominent ones in the issues. The analysis found that this magazine - with a wide distribution, popular and playful - reproduced gender stereotypes, encouraging men to manifest masculine behaviorsproperly, as well as expressing the masculine fear of senility and impotence.