The television under the eyes of Luiz Beltrão: notes and inspirations about the Journalism of images

Detalhes bibliográficos
Autor(a) principal: Lins, Aline Maria Grego
Data de Publicação: 2018
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Internacional de Folkcomunicação
Texto Completo: https://revistas.uepg.br/index.php/folkcom/article/view/19145
Resumo: In the late 1960s, Professor Luiz Beltrão shared his interest in investigating the TV news coverage. He understood how the electronic image was able to influence the watcher. Beltrão observed that TV's technological and content revolution forced a behavior change of the press in both TV news language and publicity. He predicted, as a visionary, the emergence of companies of broadcasting similar CNN. Among the journalism competencies defined by Beltrão there are topicality and promotion. This article focuses on the idea of promotion, understood here in terms of the capacity of the TV spread news with social responsibility. Journalism; TV news; Topicality; Promotion.
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spelling The television under the eyes of Luiz Beltrão: notes and inspirations about the Journalism of imagesA televisão sob o olhar de Luiz Beltrão: apontamentos e inspirações sobre o Jornalismo de imagensIn the late 1960s, Professor Luiz Beltrão shared his interest in investigating the TV news coverage. He understood how the electronic image was able to influence the watcher. Beltrão observed that TV's technological and content revolution forced a behavior change of the press in both TV news language and publicity. He predicted, as a visionary, the emergence of companies of broadcasting similar CNN. Among the journalism competencies defined by Beltrão there are topicality and promotion. This article focuses on the idea of promotion, understood here in terms of the capacity of the TV spread news with social responsibility. Journalism; TV news; Topicality; Promotion.No final da década de 1960, artigos de Luiz Beltrão revelavam seu interesse em observar as horas e espaços destinados pela televisão às informações jornalísticas. Compreendeu, rapidamente, a capacidade que a imagem eletrônica exercia diante do espectador. Observou que a revolução tecnológica e de conteúdo, provocada pela TV, forçava uma mudança de comportamento da imprensa tanto na linguagem do noticiário quanto nas estratégias de venda. Visionário, praticamente previu o surgimento de emissoras nos moldes da CNN. Entre os pontos que Beltrão definiu como caracteres pertinentes ao jornalismo estão atualidade e promoção, que focamos nesse artigo, e, mais detidamente, na ideia de promoção, utilizada por Beltrão com pertinência, quando pensou nas possibilidades que a mensagem televisiva difundir notícias com responsabilidade social. Jornalismo; Notícia televisiva; Atualidade; Promoção.Editora UEPG2018-12-26info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.uepg.br/index.php/folkcom/article/view/1914510.5212/RIF.v.16.i37.0006Revista Internacional de Folkcomunicação; v. 16 n. 37: (jul./dez. 2018): "Centenário de Luiz Beltrão"; 161-1731807-496010.5212/RIF.v.16.i37.00010016reponame:Revista Internacional de Folkcomunicaçãoinstname:Universidade Estadual de Ponta Grossa (UEPG)instacron:UEPGporhttps://revistas.uepg.br/index.php/folkcom/article/view/19145/209209215084Copyright (c) 2018 Revista Internacional de Folkcomunicaçãoinfo:eu-repo/semantics/openAccessLins, Aline Maria Grego2021-10-13T17:38:24Zoai:uepg.br:article/19145Revistahttp://www.revistas.uepg.br/index.php?journal=folkcomPUBhttp://www.revistas.uepg.br/index.php/folkcom/oairevistafolkcom@uepg.br||sergiogadini@yahoo.com.br1807-49601807-4960opendoar:2021-10-13T17:38:24Revista Internacional de Folkcomunicação - Universidade Estadual de Ponta Grossa (UEPG)false
dc.title.none.fl_str_mv The television under the eyes of Luiz Beltrão: notes and inspirations about the Journalism of images
A televisão sob o olhar de Luiz Beltrão: apontamentos e inspirações sobre o Jornalismo de imagens
title The television under the eyes of Luiz Beltrão: notes and inspirations about the Journalism of images
spellingShingle The television under the eyes of Luiz Beltrão: notes and inspirations about the Journalism of images
Lins, Aline Maria Grego
title_short The television under the eyes of Luiz Beltrão: notes and inspirations about the Journalism of images
title_full The television under the eyes of Luiz Beltrão: notes and inspirations about the Journalism of images
title_fullStr The television under the eyes of Luiz Beltrão: notes and inspirations about the Journalism of images
title_full_unstemmed The television under the eyes of Luiz Beltrão: notes and inspirations about the Journalism of images
title_sort The television under the eyes of Luiz Beltrão: notes and inspirations about the Journalism of images
author Lins, Aline Maria Grego
author_facet Lins, Aline Maria Grego
author_role author
dc.contributor.author.fl_str_mv Lins, Aline Maria Grego
description In the late 1960s, Professor Luiz Beltrão shared his interest in investigating the TV news coverage. He understood how the electronic image was able to influence the watcher. Beltrão observed that TV's technological and content revolution forced a behavior change of the press in both TV news language and publicity. He predicted, as a visionary, the emergence of companies of broadcasting similar CNN. Among the journalism competencies defined by Beltrão there are topicality and promotion. This article focuses on the idea of promotion, understood here in terms of the capacity of the TV spread news with social responsibility. Journalism; TV news; Topicality; Promotion.
publishDate 2018
dc.date.none.fl_str_mv 2018-12-26
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.uepg.br/index.php/folkcom/article/view/19145
10.5212/RIF.v.16.i37.0006
url https://revistas.uepg.br/index.php/folkcom/article/view/19145
identifier_str_mv 10.5212/RIF.v.16.i37.0006
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.uepg.br/index.php/folkcom/article/view/19145/209209215084
dc.rights.driver.fl_str_mv Copyright (c) 2018 Revista Internacional de Folkcomunicação
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Revista Internacional de Folkcomunicação
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora UEPG
publisher.none.fl_str_mv Editora UEPG
dc.source.none.fl_str_mv Revista Internacional de Folkcomunicação; v. 16 n. 37: (jul./dez. 2018): "Centenário de Luiz Beltrão"; 161-173
1807-4960
10.5212/RIF.v.16.i37.00010016
reponame:Revista Internacional de Folkcomunicação
instname:Universidade Estadual de Ponta Grossa (UEPG)
instacron:UEPG
instname_str Universidade Estadual de Ponta Grossa (UEPG)
instacron_str UEPG
institution UEPG
reponame_str Revista Internacional de Folkcomunicação
collection Revista Internacional de Folkcomunicação
repository.name.fl_str_mv Revista Internacional de Folkcomunicação - Universidade Estadual de Ponta Grossa (UEPG)
repository.mail.fl_str_mv revistafolkcom@uepg.br||sergiogadini@yahoo.com.br
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