A Contribuição da governança para a competitividade sistêmica no segmento de frango de corte: um estudo na Cooperativa Agroindustrial Consolata-Copacol

Detalhes bibliográficos
Autor(a) principal: Silveira, Tânia Maria Smaniotto
Data de Publicação: 2006
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações da UEPG
Texto Completo: http://tede2.uepg.br/jspui/handle/prefix/278
Resumo: The objective of this work is to analyze the contribution of the administration way adopted in the Integrated Complex Avicola of the Agroindustrial Cooperative – Copacol to the systemic competitiveness maintenance from 1990 to 2004. The Industrial Economy premises under the focus of Economy of the Costs of Transaction – ECT, originated in Coase (1937), and later extended with the Teacher Oliver Williamson (1989) contributions are used. The theorist referential presents the distinction between the agribusiness and agroindustrial systems. It analyzes the agroindustrial chain of broiler chicken expanding itself in the integration system explanation which is used in the South region of the country. It presents the systemic competitiveness in the static, dynamical and systemic approaches. In a short way, the competitiveness pattern in the industrial groups is analyzed. Through a short historic, a conceptual approach and its orientating principles the theorist referential is ended with the cooperatives as well as the organizational characteristics. The central hypothesis of this study considers that the competitiveness of Avicola Integrated Complex of the Agroindustrial Cooperative Consolata – Copacol is based in the administration capacity by means of hybrid ways through the contratualization of the agents: processing agroindustrial and integrated product. In this way, the administration used contributes to the confrontation of the competitive market in which one the Cooperative is inserted maintaining the systemic competitiveness of the Avicola Integrated Complex without compromising the orientating principles of the Cooperative. The contractual hybrid way used is adopted due to the complex and technical structure in which the productive processes of broiler chicken are involved. In this study is relevant to understand that the productive organization is a cooperative so the organizational characteristics differ from a marketing productive organization. The welfare of the associates and the maintenance of the cooperative principles are over the objective of the profit as occurs in a capitalist marketing society. The cooperative, being able to compete in the market, allows the autochthonous resources using, the democratic behavior and the interest by the collectivity. The cooperatives inserted in a strongly competitive market present in the same time the economical dimension and the results, and a social one being the efficiency an essential element in its enterprises. Through this research can be concluded that the competitiveness of the Integrated Complex Avicola of the Agro-industrial Cooperative Consolata – Copacol is based on the capacity of administration by means of hybrid forms of administration, through the contratualization among the integrator aviculture agents and agroindustrial integrator, and that this contributes for the confrontation of the competitive market where the Cooperative is inserted, keeping the systemic competitiveness of the Integrated Complex Avicola without compromising the orientating principles of the Cooperative. It is concluded that there is relation between administration structures and systemic competitiveness, and that the form of used administration contributes for the systemic competitiveness of the activity through the reduction of the transaction costs. Keywords: Administration; Systemic Competitiveness; Economy of the Costs of Transaction. Cooperatives.
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spelling Higachi, Hermes YukioCPF:21347785934http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4769709A2Garcia, Luís Alberto FerreiraCPF:33399018053http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4701363P1Cunha, Luiz Alexandre GonçalvesCPF:5083717704http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4786420Y8CPF:72681497949http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4730666E6Silveira, Tânia Maria Smaniotto2017-07-21T14:42:51Z2007-01-082017-07-21T14:42:51Z2006-06-01SILVEIRA, Tânia Maria Smaniotto. A Contribuição da governança para a competitividade sistêmica no segmento de frango de corte: um estudo na Cooperativa Agroindustrial Consolata-Copacol. 2006. 199 f. Dissertação (Mestrado em Sociedade, Direito e Cidadania) - UNIVERSIDADE ESTADUAL DE PONTA GROSSA, Ponta Grossa, 2006.http://tede2.uepg.br/jspui/handle/prefix/278The objective of this work is to analyze the contribution of the administration way adopted in the Integrated Complex Avicola of the Agroindustrial Cooperative – Copacol to the systemic competitiveness maintenance from 1990 to 2004. The Industrial Economy premises under the focus of Economy of the Costs of Transaction – ECT, originated in Coase (1937), and later extended with the Teacher Oliver Williamson (1989) contributions are used. The theorist referential presents the distinction between the agribusiness and agroindustrial systems. It analyzes the agroindustrial chain of broiler chicken expanding itself in the integration system explanation which is used in the South region of the country. It presents the systemic competitiveness in the static, dynamical and systemic approaches. In a short way, the competitiveness pattern in the industrial groups is analyzed. Through a short historic, a conceptual approach and its orientating principles the theorist referential is ended with the cooperatives as well as the organizational characteristics. The central hypothesis of this study considers that the competitiveness of Avicola Integrated Complex of the Agroindustrial Cooperative Consolata – Copacol is based in the administration capacity by means of hybrid ways through the contratualization of the agents: processing agroindustrial and integrated product. In this way, the administration used contributes to the confrontation of the competitive market in which one the Cooperative is inserted maintaining the systemic competitiveness of the Avicola Integrated Complex without compromising the orientating principles of the Cooperative. The contractual hybrid way used is adopted due to the complex and technical structure in which the productive processes of broiler chicken are involved. In this study is relevant to understand that the productive organization is a cooperative so the organizational characteristics differ from a marketing productive organization. The welfare of the associates and the maintenance of the cooperative principles are over the objective of the profit as occurs in a capitalist marketing society. The cooperative, being able to compete in the market, allows the autochthonous resources using, the democratic behavior and the interest by the collectivity. The cooperatives inserted in a strongly competitive market present in the same time the economical dimension and the results, and a social one being the efficiency an essential element in its enterprises. Through this research can be concluded that the competitiveness of the Integrated Complex Avicola of the Agro-industrial Cooperative Consolata – Copacol is based on the capacity of administration by means of hybrid forms of administration, through the contratualization among the integrator aviculture agents and agroindustrial integrator, and that this contributes for the confrontation of the competitive market where the Cooperative is inserted, keeping the systemic competitiveness of the Integrated Complex Avicola without compromising the orientating principles of the Cooperative. It is concluded that there is relation between administration structures and systemic competitiveness, and that the form of used administration contributes for the systemic competitiveness of the activity through the reduction of the transaction costs. Keywords: Administration; Systemic Competitiveness; Economy of the Costs of Transaction. Cooperatives.O objetivo de estudo desse trabalho é analisar a contribuição da forma de governança adotada no Complexo Integrado Avícola da Cooperativa Agroindustrial - Copacol para a manutenção da competitividade sistêmica, no período entre 1990 a 2004. Utiliza-se como referencial teórico os pressupostos da Economia Industrial, sob o enfoque da Economia dos Custos de Transação – ECT, originada em Coase (1937), e mais tarde enriquecida com as contribuições do professor Oliver Williamson (1989). O referencial teórico apresenta a distinção entre agribusiness e sistemas agroindustriais. Analisa a cadeia agroindustrial de frango de corte, desdobrando-se na explicação do sistema de integração, que é utilizada na região Sul do país. Apresenta a competitividade sistêmica nas abordagens estática, dinâmica e sistêmica. De forma breve, analisa-se o padrão de concorrência nos grupos industriais. O referencial teórico se encerra com as cooperativas, através de um breve histórico, de uma abordagem conceitual e de seus princípios norteadores, bem como de características organizacionais. A hipótese central do presente estudo considera que a competitividade do Complexo Integrado Avícola da Cooperativa Agroindustrial Consolata - Copacol está baseada na capacidade de governança mediante formas híbridas, através da contratualização entre os agentes econômicos, que neste caso são considerados os agentes: agroindústria processadora e produtor integrado. Desta forma, a governança utilizada contribui para o enfrentamento do mercado competitivo em que se insere a Cooperativa, mantendo a competitividade sistêmica do Complexo Integrado Avícola, sem comprometer os princípios norteadores cooperativistas. A forma contratual híbrida utilizada é adotada em virtude da complexa e tecnificada estrutura em que os processos produtivos do frango de corte estão envolvidos. Neste estudo, é relevante compreender que a organização produtiva é uma cooperativa, e, portanto as características organizacionais diferem de uma organização produtiva mercantil. O bem-estar dos associados e a manutenção dos princípios cooperativos estão acima do objetivo de lucro, como ocorre em uma sociedade mercantil capitalista. Capaz de competir no mercado, a Cooperativa permite o aproveitamento dos recursos autóctones, o comportamento democrático e o interesse pela coletividade. As cooperativas, inseridas em um mercado fortemente competitivo, apresentam ao mesmo tempo a dimensão econômica e de resultados, e a social, sendo a eficiência elemento essencial em seus empreendimentos. Através da pesquisa realizada, pode-se concluir que a competitividade do Complexo Integrado Avícola da Cooperativa Agroindustrial Consolata - Copacol está baseada na capacidade de governança mediante formas híbridas de governança, através da contratualização entre os agentes avicultor integrado e agroindústria integradora, e que isto contribui para o enfrentamento do mercado competitivo em que se insere a Cooperativa, mantendo a competitividade sistêmica do Complexo Integrado Avícola, sem comprometer os princípios norteadores cooperativistas. Conclui-se que existe relação entre estruturas de governança e competitividade sistêmica, e que a forma de governança utilizada contribui para a competitividade sistêmica da atividade através da diminuição dos custos de transação.Made available in DSpace on 2017-07-21T14:42:51Z (GMT). No. of bitstreams: 1 taniamaria.pdf: 978829 bytes, checksum: 20630d58c11b95698816208b6c6cd172 (MD5) Previous issue date: 2006-06-01application/pdfporUNIVERSIDADE ESTADUAL DE PONTA GROSSAPrograma de Pós Graduação em Ciências Sociais AplicadasUEPGBRSociedade, Direito e CidadaniaGovernançaCompetitividade SistêmicaEconomia dos Custos de TransaçãoCooperativasAdministrationSystemic CompetitivenessEconomy of the Costs of Transaction. CooperativesCNPQ::CIENCIAS SOCIAIS APLICADASA Contribuição da governança para a competitividade sistêmica no segmento de frango de corte: um estudo na Cooperativa Agroindustrial Consolata-Copacolinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da UEPGinstname:Universidade Estadual de Ponta Grossa (UEPG)instacron:UEPGORIGINALtaniamaria.pdfapplication/pdf978829http://tede2.uepg.br/jspui/bitstream/prefix/278/1/taniamaria.pdf20630d58c11b95698816208b6c6cd172MD51prefix/2782017-07-21 11:42:51.045oai:tede2.uepg.br:prefix/278Biblioteca Digital de Teses e Dissertaçõeshttps://tede2.uepg.br/jspui/PUBhttp://tede2.uepg.br/oai/requestbicen@uepg.br||mv_fidelis@yahoo.com.bropendoar:2017-07-21T14:42:51Biblioteca Digital de Teses e Dissertações da UEPG - Universidade Estadual de Ponta Grossa (UEPG)false
dc.title.por.fl_str_mv A Contribuição da governança para a competitividade sistêmica no segmento de frango de corte: um estudo na Cooperativa Agroindustrial Consolata-Copacol
title A Contribuição da governança para a competitividade sistêmica no segmento de frango de corte: um estudo na Cooperativa Agroindustrial Consolata-Copacol
spellingShingle A Contribuição da governança para a competitividade sistêmica no segmento de frango de corte: um estudo na Cooperativa Agroindustrial Consolata-Copacol
Silveira, Tânia Maria Smaniotto
Governança
Competitividade Sistêmica
Economia dos Custos de Transação
Cooperativas
Administration
Systemic Competitiveness
Economy of the Costs of Transaction. Cooperatives
CNPQ::CIENCIAS SOCIAIS APLICADAS
title_short A Contribuição da governança para a competitividade sistêmica no segmento de frango de corte: um estudo na Cooperativa Agroindustrial Consolata-Copacol
title_full A Contribuição da governança para a competitividade sistêmica no segmento de frango de corte: um estudo na Cooperativa Agroindustrial Consolata-Copacol
title_fullStr A Contribuição da governança para a competitividade sistêmica no segmento de frango de corte: um estudo na Cooperativa Agroindustrial Consolata-Copacol
title_full_unstemmed A Contribuição da governança para a competitividade sistêmica no segmento de frango de corte: um estudo na Cooperativa Agroindustrial Consolata-Copacol
title_sort A Contribuição da governança para a competitividade sistêmica no segmento de frango de corte: um estudo na Cooperativa Agroindustrial Consolata-Copacol
author Silveira, Tânia Maria Smaniotto
author_facet Silveira, Tânia Maria Smaniotto
author_role author
dc.contributor.advisor1.fl_str_mv Higachi, Hermes Yukio
dc.contributor.advisor1ID.fl_str_mv CPF:21347785934
dc.contributor.advisor1Lattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4769709A2
dc.contributor.referee1.fl_str_mv Garcia, Luís Alberto Ferreira
dc.contributor.referee1ID.fl_str_mv CPF:33399018053
dc.contributor.referee1Lattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4701363P1
dc.contributor.referee2.fl_str_mv Cunha, Luiz Alexandre Gonçalves
dc.contributor.referee2ID.fl_str_mv CPF:5083717704
dc.contributor.referee2Lattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4786420Y8
dc.contributor.authorID.fl_str_mv CPF:72681497949
dc.contributor.authorLattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4730666E6
dc.contributor.author.fl_str_mv Silveira, Tânia Maria Smaniotto
contributor_str_mv Higachi, Hermes Yukio
Garcia, Luís Alberto Ferreira
Cunha, Luiz Alexandre Gonçalves
dc.subject.por.fl_str_mv Governança
Competitividade Sistêmica
Economia dos Custos de Transação
Cooperativas
topic Governança
Competitividade Sistêmica
Economia dos Custos de Transação
Cooperativas
Administration
Systemic Competitiveness
Economy of the Costs of Transaction. Cooperatives
CNPQ::CIENCIAS SOCIAIS APLICADAS
dc.subject.eng.fl_str_mv Administration
Systemic Competitiveness
Economy of the Costs of Transaction. Cooperatives
dc.subject.cnpq.fl_str_mv CNPQ::CIENCIAS SOCIAIS APLICADAS
description The objective of this work is to analyze the contribution of the administration way adopted in the Integrated Complex Avicola of the Agroindustrial Cooperative – Copacol to the systemic competitiveness maintenance from 1990 to 2004. The Industrial Economy premises under the focus of Economy of the Costs of Transaction – ECT, originated in Coase (1937), and later extended with the Teacher Oliver Williamson (1989) contributions are used. The theorist referential presents the distinction between the agribusiness and agroindustrial systems. It analyzes the agroindustrial chain of broiler chicken expanding itself in the integration system explanation which is used in the South region of the country. It presents the systemic competitiveness in the static, dynamical and systemic approaches. In a short way, the competitiveness pattern in the industrial groups is analyzed. Through a short historic, a conceptual approach and its orientating principles the theorist referential is ended with the cooperatives as well as the organizational characteristics. The central hypothesis of this study considers that the competitiveness of Avicola Integrated Complex of the Agroindustrial Cooperative Consolata – Copacol is based in the administration capacity by means of hybrid ways through the contratualization of the agents: processing agroindustrial and integrated product. In this way, the administration used contributes to the confrontation of the competitive market in which one the Cooperative is inserted maintaining the systemic competitiveness of the Avicola Integrated Complex without compromising the orientating principles of the Cooperative. The contractual hybrid way used is adopted due to the complex and technical structure in which the productive processes of broiler chicken are involved. In this study is relevant to understand that the productive organization is a cooperative so the organizational characteristics differ from a marketing productive organization. The welfare of the associates and the maintenance of the cooperative principles are over the objective of the profit as occurs in a capitalist marketing society. The cooperative, being able to compete in the market, allows the autochthonous resources using, the democratic behavior and the interest by the collectivity. The cooperatives inserted in a strongly competitive market present in the same time the economical dimension and the results, and a social one being the efficiency an essential element in its enterprises. Through this research can be concluded that the competitiveness of the Integrated Complex Avicola of the Agro-industrial Cooperative Consolata – Copacol is based on the capacity of administration by means of hybrid forms of administration, through the contratualization among the integrator aviculture agents and agroindustrial integrator, and that this contributes for the confrontation of the competitive market where the Cooperative is inserted, keeping the systemic competitiveness of the Integrated Complex Avicola without compromising the orientating principles of the Cooperative. It is concluded that there is relation between administration structures and systemic competitiveness, and that the form of used administration contributes for the systemic competitiveness of the activity through the reduction of the transaction costs. Keywords: Administration; Systemic Competitiveness; Economy of the Costs of Transaction. Cooperatives.
publishDate 2006
dc.date.issued.fl_str_mv 2006-06-01
dc.date.available.fl_str_mv 2007-01-08
2017-07-21T14:42:51Z
dc.date.accessioned.fl_str_mv 2017-07-21T14:42:51Z
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dc.identifier.citation.fl_str_mv SILVEIRA, Tânia Maria Smaniotto. A Contribuição da governança para a competitividade sistêmica no segmento de frango de corte: um estudo na Cooperativa Agroindustrial Consolata-Copacol. 2006. 199 f. Dissertação (Mestrado em Sociedade, Direito e Cidadania) - UNIVERSIDADE ESTADUAL DE PONTA GROSSA, Ponta Grossa, 2006.
dc.identifier.uri.fl_str_mv http://tede2.uepg.br/jspui/handle/prefix/278
identifier_str_mv SILVEIRA, Tânia Maria Smaniotto. A Contribuição da governança para a competitividade sistêmica no segmento de frango de corte: um estudo na Cooperativa Agroindustrial Consolata-Copacol. 2006. 199 f. Dissertação (Mestrado em Sociedade, Direito e Cidadania) - UNIVERSIDADE ESTADUAL DE PONTA GROSSA, Ponta Grossa, 2006.
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