Rio para gringo: a construção de sentidos sobre o carioca para consumo turístico

• Autor(a) principal: Gotardo, Ana Teresa
• Data de Publicação: 2016
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UERJ
• Texto Completo: http://www.bdtd.uerj.br/handle/1/8987
• topic: City Branding; Imaginaries; City; Tourist Consumption; City Branding; Imaginários; Cidade; Consumo turístico; Comunicação Social; Turismo; Consumo; Imaginário; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO::RELACOES PUBLICAS E PROPAGANDA

This work aims to understand the production of meanings about carioca and Rio de Janeiro in travel documentary television series produced by foreigners. The study is a critical analysis that examines narratives produced in two historical moments. First, comprising the years 2007 and 2008, when the city was suffering from violence-related issues with wide repercussions media; and second, in 2012, the year preceding large and mega events hosted by the city, and after the implementation of pacifying police units and the beginning of city branding. From this comparison, it is possible to realize that there was a change in the narratives of the city with regard to its tourist consumption, particularly in relation to slums, violence and poverty. Favelas, which was previously deleted or seen as a place of extreme danger and only for the few and crazy tourism, becomes a space to be tamed, civilized, mainly by the presence of institutionalized power (State) and civil society with social projects (sports) to teach good life forms. Despite this change, certain clichés - such as samba, sensuality, the beaches, the idea of idyllic paradise - remain solids not only with regard to the representation of the city, but in understanding the Rio as representative of a whole nation