Comment ne pas etre "pigeonholed"; l'ethos entrepreneurial (Como não ser um pombo engaiolado; o ethos empresarial)
Autor(a) principal: | |
---|---|
Data de Publicação: | 2020 |
Tipo de documento: | Artigo |
Idioma: | fra |
Título da fonte: | Estudos da Língua(gem) |
Texto Completo: | https://periodicos2.uesb.br/index.php/estudosdalinguagem/article/view/7942 |
Resumo: | From a discourse analysis perspective, this article addresses a collective ethos that is particularly important in the contemporary world: the "entrepreneurial" ethos that is supposed to animate the most prestigious and dynamic actors of the economy, especially those working in the world of start-ups. The presentation is based on the study of three texts (a daily newspaper, an advertisement for a school, a magazine for executives) which are part of the media representation of this ethos and whose target audience belongs to the business world. The analysis is based on the English term "pigeonholed", which characterizes the anti-ethos that the good entrepreneur must reject at all costs. It is based on the prescriptive discourse of management consulting professionals, who shape the discourse shared by all the players in this world. The study leads to a reflection on the affinities between religious and economic discourse with regard to the incorporation of ethos. |
id |
UESB-2_609097cb10acc1cfdbe0cb69a8a7dfdb |
---|---|
oai_identifier_str |
oai:periodicos.periodicos2.uesb.br:article/7942 |
network_acronym_str |
UESB-2 |
network_name_str |
Estudos da Língua(gem) |
repository_id_str |
|
spelling |
Comment ne pas etre "pigeonholed"; l'ethos entrepreneurial (Como não ser um pombo engaiolado; o ethos empresarial)Comment ne pas etre "pigeonholed"; l'ethos entrepreneurial (Como não ser um pombo engaiolado; o ethos empresarial)How not to be "pigeonholed"; the entrepreneurial ethosEthos coletivo; “Espírito empresarial”; Incorporação.Collective ethos; "Entrepreneurial spirit"; Incorporation.Ethos collectif; "Entrepreneurial spirit"; Incorporation.From a discourse analysis perspective, this article addresses a collective ethos that is particularly important in the contemporary world: the "entrepreneurial" ethos that is supposed to animate the most prestigious and dynamic actors of the economy, especially those working in the world of start-ups. The presentation is based on the study of three texts (a daily newspaper, an advertisement for a school, a magazine for executives) which are part of the media representation of this ethos and whose target audience belongs to the business world. The analysis is based on the English term "pigeonholed", which characterizes the anti-ethos that the good entrepreneur must reject at all costs. It is based on the prescriptive discourse of management consulting professionals, who shape the discourse shared by all the players in this world. The study leads to a reflection on the affinities between religious and economic discourse with regard to the incorporation of ethos.Dans une perspective d'analyse du discours, cet article aborde un ethos collectif particulièrement important dans le monde contemporain: l'ethos "entrepreneurial" qui est censé animer les acteurs les plus prestigieux et les plus dynamiques de l'économie, en particulier ceux qui travaillent dans le monde des "start-up". L'exposé s'articule autour de l'étude de trois textes (un journal quotidien, une publicité pour une école, un magazine pour cadres) qui participent de la représentation médiatique de cet ethos et dont le public cible appartient au monde du business. L'analyse prend pour fil directeur le terme anglais "pigeonholed", qui caractérise l'anti-ethos que doit à tout prix rejeter le bon entrepreneur. Elle s'appuie, pour cela, sur le discours prescriptif des professionnels du conseil en management, qui façonnent le discours partagé par l'ensemble des acteurs de ce monde. L'étude débouche sur une réflexion sur les affinités entre discours religieux et discours économique en matière d'incorporation d'ethos. Numa perspectiva de análise do discurso, este artigo aborda um ethos coletivo que é particularmente importante no mundo contemporâneo: o ethos "empresarial" que supostamente anima os atores mais prestigiados e dinâmicos da economia, especialmente aqueles que trabalham no mundo das start-ups. A apresentação é baseada no estudo de três textos (um jornal diário, um anúncio para uma escola, uma revista para executivos) que fazem parte da representação mediática deste ethos, e cujo público-alvo pertence ao mundo empresarial. A análise é baseada no termo inglês "pigeonholed", que caracteriza o anti-ethos que o bom empresário deve rejeitar a todo o custo. Baseia-se no discurso prescritivo dos profissionais de consultoria de gestão, que moldam o discurso partilhado por todos os atores deste mundo. O estudo conduz a uma reflexão sobre as afinidades entre o discurso religioso e o discurso econômico no que diz respeito à incorporação do ethos.Dans une perspective d'analyse du discours, cet article aborde un ethos collectif particulièrement important dans le monde contemporain: l'ethos "entrepreneurial" qui est censé animer les acteurs les plus prestigieux et les plus dynamiques de l'économie, en particulier ceux qui travaillent dans le monde des "start-up". L'exposé s'articule autour de l'étude de trois textes (un journal quotidien, une publicité pour une école, un magazine pour cadres) qui participent de la représentation médiatique de cet ethos et dont le public cible appartient au monde du business. L'analyse prend pour fil directeur le terme anglais "pigeonholed", qui caractérise l'anti-ethos que doit à tout prix rejeter le bon entrepreneur. Elle s'appuie, pour cela, sur le discours prescriptif des professionnels du conseil en management, qui façonnent le discours partagé par l'ensemble des acteurs de ce monde. L'étude débouche sur une réflexion sur les affinités entre discours religieux et discours économique en matière d'incorporation d'ethos.Edições UESB2020-11-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionReviewed by peersRevisión por paresAvaliado pelos paresapplication/pdfhttps://periodicos2.uesb.br/index.php/estudosdalinguagem/article/view/794210.22481/el.v18i3.7942Estudos da Língua(gem); v. 18 n. 3 (2020): Estudos da Língua(gem) - ISSN: 1982-0534; 15-32Language Studies; Vol. 18 No. 3 (2020): Estudos da Língua(gem) - ISSN: 1982-0534; 15-32Études de Langues; Vol. 18 No. 3 (2020): Estudos da Língua(gem) - ISSN: 1982-0534; 15-32Estudios del lenguaje; Vol. 18 Núm. 3 (2020): Estudos da Língua(gem) - ISSN: 1982-0534; 15-321982-05341808-135510.22481/el.v18i3reponame:Estudos da Língua(gem)instname:Universidade Estadual do Sudoeste da Bahia (UESB)instacron:UESBfrahttps://periodicos2.uesb.br/index.php/estudosdalinguagem/article/view/7942/5457Copyright (c) 2020 Estudos da Língua(gem)https://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessMaingueneau, Dominique2022-01-03T08:34:05Zoai:periodicos.periodicos2.uesb.br:article/7942Revistahttps://periodicos2.uesb.br/index.php/estudosdalinguagem/PUBhttps://periodicos2.uesb.br/index.php/estudosdalinguagem/oaiestudosdalingua.gem@gmail.com||con.fonseca@gmail.com1982-05341808-1355opendoar:2022-01-03T08:34:05Estudos da Língua(gem) - Universidade Estadual do Sudoeste da Bahia (UESB)false |
dc.title.none.fl_str_mv |
Comment ne pas etre "pigeonholed"; l'ethos entrepreneurial (Como não ser um pombo engaiolado; o ethos empresarial) Comment ne pas etre "pigeonholed"; l'ethos entrepreneurial (Como não ser um pombo engaiolado; o ethos empresarial) How not to be "pigeonholed"; the entrepreneurial ethos |
title |
Comment ne pas etre "pigeonholed"; l'ethos entrepreneurial (Como não ser um pombo engaiolado; o ethos empresarial) |
spellingShingle |
Comment ne pas etre "pigeonholed"; l'ethos entrepreneurial (Como não ser um pombo engaiolado; o ethos empresarial) Maingueneau, Dominique Ethos coletivo; “Espírito empresarial”; Incorporação. Collective ethos; "Entrepreneurial spirit"; Incorporation. Ethos collectif; "Entrepreneurial spirit"; Incorporation. |
title_short |
Comment ne pas etre "pigeonholed"; l'ethos entrepreneurial (Como não ser um pombo engaiolado; o ethos empresarial) |
title_full |
Comment ne pas etre "pigeonholed"; l'ethos entrepreneurial (Como não ser um pombo engaiolado; o ethos empresarial) |
title_fullStr |
Comment ne pas etre "pigeonholed"; l'ethos entrepreneurial (Como não ser um pombo engaiolado; o ethos empresarial) |
title_full_unstemmed |
Comment ne pas etre "pigeonholed"; l'ethos entrepreneurial (Como não ser um pombo engaiolado; o ethos empresarial) |
title_sort |
Comment ne pas etre "pigeonholed"; l'ethos entrepreneurial (Como não ser um pombo engaiolado; o ethos empresarial) |
author |
Maingueneau, Dominique |
author_facet |
Maingueneau, Dominique |
author_role |
author |
dc.contributor.author.fl_str_mv |
Maingueneau, Dominique |
dc.subject.por.fl_str_mv |
Ethos coletivo; “Espírito empresarial”; Incorporação. Collective ethos; "Entrepreneurial spirit"; Incorporation. Ethos collectif; "Entrepreneurial spirit"; Incorporation. |
topic |
Ethos coletivo; “Espírito empresarial”; Incorporação. Collective ethos; "Entrepreneurial spirit"; Incorporation. Ethos collectif; "Entrepreneurial spirit"; Incorporation. |
description |
From a discourse analysis perspective, this article addresses a collective ethos that is particularly important in the contemporary world: the "entrepreneurial" ethos that is supposed to animate the most prestigious and dynamic actors of the economy, especially those working in the world of start-ups. The presentation is based on the study of three texts (a daily newspaper, an advertisement for a school, a magazine for executives) which are part of the media representation of this ethos and whose target audience belongs to the business world. The analysis is based on the English term "pigeonholed", which characterizes the anti-ethos that the good entrepreneur must reject at all costs. It is based on the prescriptive discourse of management consulting professionals, who shape the discourse shared by all the players in this world. The study leads to a reflection on the affinities between religious and economic discourse with regard to the incorporation of ethos. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-11-30 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Reviewed by peers Revisión por pares Avaliado pelos pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos2.uesb.br/index.php/estudosdalinguagem/article/view/7942 10.22481/el.v18i3.7942 |
url |
https://periodicos2.uesb.br/index.php/estudosdalinguagem/article/view/7942 |
identifier_str_mv |
10.22481/el.v18i3.7942 |
dc.language.iso.fl_str_mv |
fra |
language |
fra |
dc.relation.none.fl_str_mv |
https://periodicos2.uesb.br/index.php/estudosdalinguagem/article/view/7942/5457 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Estudos da Língua(gem) https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Estudos da Língua(gem) https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Edições UESB |
publisher.none.fl_str_mv |
Edições UESB |
dc.source.none.fl_str_mv |
Estudos da Língua(gem); v. 18 n. 3 (2020): Estudos da Língua(gem) - ISSN: 1982-0534; 15-32 Language Studies; Vol. 18 No. 3 (2020): Estudos da Língua(gem) - ISSN: 1982-0534; 15-32 Études de Langues; Vol. 18 No. 3 (2020): Estudos da Língua(gem) - ISSN: 1982-0534; 15-32 Estudios del lenguaje; Vol. 18 Núm. 3 (2020): Estudos da Língua(gem) - ISSN: 1982-0534; 15-32 1982-0534 1808-1355 10.22481/el.v18i3 reponame:Estudos da Língua(gem) instname:Universidade Estadual do Sudoeste da Bahia (UESB) instacron:UESB |
instname_str |
Universidade Estadual do Sudoeste da Bahia (UESB) |
instacron_str |
UESB |
institution |
UESB |
reponame_str |
Estudos da Língua(gem) |
collection |
Estudos da Língua(gem) |
repository.name.fl_str_mv |
Estudos da Língua(gem) - Universidade Estadual do Sudoeste da Bahia (UESB) |
repository.mail.fl_str_mv |
estudosdalingua.gem@gmail.com||con.fonseca@gmail.com |
_version_ |
1799318954505666560 |