Cultura corporativa e desempenho empresarial: uma análise nas empresas estrangeiras listadas na NYSE

• Autor(a) principal: Parente, Paulo Henrique Nobre
• Data de Publicação: 2015
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional da Universidade Federal do Ceará (UFC)
• Texto Completo: http://www.repositorio.ufc.br/handle/riufc/15722
• topic: Cultura organizacional; Competitividade empresarial; Desempenho

It is understood that business organizations - present in a context characterized by the effect of globalization and the growing diversity of the demands of stakeholders - must use a set of strategies, implicit and explicit, to gain competitive advantage over their competitors ( ACAR, ACAR, 2014). One of those strategies, according to the Theory of Resource Based View (RBV), refers to the corporate culture, considered as a sustainable strategic asset that enables the organization gains competitive advantage, which in turn is reflected in their business performance (BARNEY, 1986; FLAMHOLTZ; RANDLE, 2012). In this context, this study aims to analyze the relationship between corporate culture and the performance of foreign companies listed on the NYSE. It is a descriptive research, predominantly quantitative, using procedures inherent in the text analysis technique and application of statistical tools Correspondence Analysis (Anacor), Average Test, Multiple Linear Regression Analysis with panel data, for data processing involving interspersed periods from 2009 to 2013. The study is justified insofar as it seeks to contribute to expanding the discussion of corporate culture and its relationship with business performance. In addition, it presents differential to discuss corporate cultural typology and business performance from organizational and institutional aspects of a sample which includes 168 foreign companies listed on the NYSE. Regarding the implementation of the Average Test, the results suggest the existence of differences in corporate culture types of control and collaboration in relation to the crisis situation in the firm and regional location, respectively. It was also found that collaborative corporate culture typology, competitive and control were different between advanced and emerging markets, indicating greater participation of these cultural types in advanced economy markets. In addition, it was found that the corporate culture does not suffer strong variations over the analyzed period, supporting the literature on the subject. From the Anacor, it was found that business performance has association in relation to the business sector, the juridical/legal system and the continent. Regarding the Multiple Linear Regression with panel data, the results show that the collaborative and competitive corporate culture typologies do not seem to affect business performance. However, corporate cultural typologies control and creative exert negative influence on business performance. These results allowed to accept only the specific hypothesis that the corporate culture of control negatively affects the performance of the companies analyzed. Therefore, it is concluded that, for the sample considered and developed analyzes, cultural corporate set of types is not able to influence the business performance. However, it can be concluded that the corporate culture exerts control, in fact, negative effect on business performance. In this sense, the general hypothesis of the study (corporate culture acts as deterministic in business performance) was rejected, since only one of the corporate cultural typologies proved to affect business performance. Although VBR considers the corporate culture as a sustainable strategic resource able to affect business performance, the results of the research, for the sample and the methods employed, does not indicate this deterministic relationship in its entirety.