Impactos da criação do Centro Fashion Fortaleza para empreendedores permissionários de moda popular

• Autor(a) principal: Silva, Hanna Laurindo da
• Data de Publicação: 2019
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da Universidade Federal do Ceará (UFC)
• Texto Completo: http://www.repositorio.ufc.br/handle/riufc/44925
• topic: Empreendedorismo; Moda popular; Centro Fashion Fortaleza; Permissionários

Brazil is seen as a country that has high entrepreneurial potential. According to the Global Entrepreneurship Monitor survey (GEM), the total entrepreneurship rate has been growing every year and in 2018 almost 52 million Brazilians were leading some entrepreneurial activity. Faced with this scenario, one of the fastest growing sectors in the country is the popular fashion. Thanks to this growth, the fashion industry has been gaining more and more importance and professional management, with better planning and strategies. Ceará has stood out in the national popular fashion market with the creation of Centro Fortaleza Fortaleza, which came as an option for entrepreneurs who needed an organized, comfortable and central space to continue their trade and leverage their businesses. Amidst the growth and conditions hitherto existing in the popular fashion business in Fortaleza, the venture was inaugurated in 2017. The following study aims to identify what drove the entrepreneurs to the Centro Fortaleza Fashion and the repercussion of this migration for the business of these entrepreneurs, through field research and questionnaire application with the entrepreneurs permission holders. Therefore, the research is classified as qualitative, with quantitative, exploratory bias. The analysis will be complemented with bibliographical and documentary researches, which show the impacts of the creation of the enterprise. When analyzing the data collected and researched, it is noticed that the impacts of Centro Fortaleza Fortaleza are being positive, although it needs improvements in certain aspects. In the future, this study may serve as a basis for further research and analysis aimed at improving and expanding Centro Fortaleza Fortaleza, both for the permission holders themselves and for society as a whole. Finally, opportunities were identified for the expansion of research with the purpose of improving and expanding the Fortaleza Fashion Center and it was noted the possibility of a more theoretical and practical study of the topic, since it is an opportune scenario for research and new work.