“Tem que pagar para ver”: percepções de consumo para apoiadores de crowdfunding com base em recompensa
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Institucional da UFLA |
Texto Completo: | http://repositorio.ufla.br/jspui/handle/1/48911 |
Resumo: | New forms of commercialization are emerging and strengthening for different consumer audiences. The appeal of crowdfunding and the collaborative way of participating in differentiated projects led to the emergence of platforms of interest, such as Catarse. This is a platform to show the works and projects of developers from Brazil in different themes and areas. This study addressed the game development area, presenting the context of this universe and results on the motivations and perceptions of consumers / financiers in different aspects of the campaigns for this type of product. The methodology used was an in-depth interview. Funders relate to well-designed campaigns - informative and visually attractive - with a sense of confidence in the project. Another interesting result was that, although there were projects perceived as innovative, this characteristic did not influence consumption behavior, being that the perceived quality and perceived price were the most discussed points and that demonstrated the greatest importance for the interviewees. With regard to the platform, it was possible to observe that Catarse is perceived as an already established brand and that its history, transparency and representativeness were the factors that most influenced the site's feeling of trust. |
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“Tem que pagar para ver”: percepções de consumo para apoiadores de crowdfunding com base em recompensa“You have to pay to see”: consumer perceptions for reward-based crowdfunding supportersCrowdfundingConsumidor OnlineCatarseInovatividadeOnline ConsumerInovativityNew forms of commercialization are emerging and strengthening for different consumer audiences. The appeal of crowdfunding and the collaborative way of participating in differentiated projects led to the emergence of platforms of interest, such as Catarse. This is a platform to show the works and projects of developers from Brazil in different themes and areas. This study addressed the game development area, presenting the context of this universe and results on the motivations and perceptions of consumers / financiers in different aspects of the campaigns for this type of product. The methodology used was an in-depth interview. Funders relate to well-designed campaigns - informative and visually attractive - with a sense of confidence in the project. Another interesting result was that, although there were projects perceived as innovative, this characteristic did not influence consumption behavior, being that the perceived quality and perceived price were the most discussed points and that demonstrated the greatest importance for the interviewees. With regard to the platform, it was possible to observe that Catarse is perceived as an already established brand and that its history, transparency and representativeness were the factors that most influenced the site's feeling of trust.Nova formas de comercialização estão surgindo e se fortalecendo para públicos variados de consumidores. O apelo do financiamento coletivo (Crowdfunding) e a forma colaborativa de participar em projetos diferenciados proporcionou o surgimento de plataformas de interesse, como a Catarse. Esta é uma plataforma para mostrar trabalhos e projetos de desenvolvedores do Brasil em diversos temas e áreas. Este estudo abordou a área de desenvolvimento de jogos, apresentando o contexto desse universo e resultados sobre as motivações e a percepção dos consumidores/financiadores desse tipo de produto. Os financiadores se relacionam com campanhas bem elaboradas - informativas e atrativas visualmente -, com a sensação de confiança no projeto. Outro resultado interessante foi que, por mais que houvesse projetos percebidos como inovadores, essa característica não influenciou o comportamento de consumo, sendo que a qualidade percebida e preço percebido foram os pontos mais abordados e que demonstraram maior importância para os entrevistados. No que se refere à plataforma, foi possível observar que a Catarse é percebida como uma marca já consagrada e que seu histórico, transparência e representatividade foram os fatores que mais influenciaram para a sensação de confiança do site.Universidade Federal de Minas Gerais2022-01-19T20:45:07Z2022-01-19T20:45:07Z2021-03info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfapplication/pdfNASCIMENTO, T. B. P. do et al. “Tem que pagar para ver”: percepções de consumo para apoiadores de crowdfunding com base em recompensa. Marketing & Tourism Review, Belo Horizonte, v. 6, n. 1, 2021. DOI: 10.29149/mtr.v6i1.6406.http://repositorio.ufla.br/jspui/handle/1/48911Marketing & Tourism Reviewreponame:Repositório Institucional da UFLAinstname:Universidade Federal de Lavras (UFLA)instacron:UFLAAttribution 4.0 Internationalhttp://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessNascimento, Thaisa Barcellos Pinheiro doSilva, Marcos Giovane daOliveira Junior, MarceloCampos, Alyce CardosoGrützmann, Andrépor2022-01-19T20:56:58Zoai:localhost:1/48911Repositório InstitucionalPUBhttp://repositorio.ufla.br/oai/requestnivaldo@ufla.br || repositorio.biblioteca@ufla.bropendoar:2022-01-19T20:56:58Repositório Institucional da UFLA - Universidade Federal de Lavras (UFLA)false |
dc.title.none.fl_str_mv |
“Tem que pagar para ver”: percepções de consumo para apoiadores de crowdfunding com base em recompensa “You have to pay to see”: consumer perceptions for reward-based crowdfunding supporters |
title |
“Tem que pagar para ver”: percepções de consumo para apoiadores de crowdfunding com base em recompensa |
spellingShingle |
“Tem que pagar para ver”: percepções de consumo para apoiadores de crowdfunding com base em recompensa Nascimento, Thaisa Barcellos Pinheiro do Crowdfunding Consumidor Online Catarse Inovatividade Online Consumer Inovativity |
title_short |
“Tem que pagar para ver”: percepções de consumo para apoiadores de crowdfunding com base em recompensa |
title_full |
“Tem que pagar para ver”: percepções de consumo para apoiadores de crowdfunding com base em recompensa |
title_fullStr |
“Tem que pagar para ver”: percepções de consumo para apoiadores de crowdfunding com base em recompensa |
title_full_unstemmed |
“Tem que pagar para ver”: percepções de consumo para apoiadores de crowdfunding com base em recompensa |
title_sort |
“Tem que pagar para ver”: percepções de consumo para apoiadores de crowdfunding com base em recompensa |
author |
Nascimento, Thaisa Barcellos Pinheiro do |
author_facet |
Nascimento, Thaisa Barcellos Pinheiro do Silva, Marcos Giovane da Oliveira Junior, Marcelo Campos, Alyce Cardoso Grützmann, André |
author_role |
author |
author2 |
Silva, Marcos Giovane da Oliveira Junior, Marcelo Campos, Alyce Cardoso Grützmann, André |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Nascimento, Thaisa Barcellos Pinheiro do Silva, Marcos Giovane da Oliveira Junior, Marcelo Campos, Alyce Cardoso Grützmann, André |
dc.subject.por.fl_str_mv |
Crowdfunding Consumidor Online Catarse Inovatividade Online Consumer Inovativity |
topic |
Crowdfunding Consumidor Online Catarse Inovatividade Online Consumer Inovativity |
description |
New forms of commercialization are emerging and strengthening for different consumer audiences. The appeal of crowdfunding and the collaborative way of participating in differentiated projects led to the emergence of platforms of interest, such as Catarse. This is a platform to show the works and projects of developers from Brazil in different themes and areas. This study addressed the game development area, presenting the context of this universe and results on the motivations and perceptions of consumers / financiers in different aspects of the campaigns for this type of product. The methodology used was an in-depth interview. Funders relate to well-designed campaigns - informative and visually attractive - with a sense of confidence in the project. Another interesting result was that, although there were projects perceived as innovative, this characteristic did not influence consumption behavior, being that the perceived quality and perceived price were the most discussed points and that demonstrated the greatest importance for the interviewees. With regard to the platform, it was possible to observe that Catarse is perceived as an already established brand and that its history, transparency and representativeness were the factors that most influenced the site's feeling of trust. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-03 2022-01-19T20:45:07Z 2022-01-19T20:45:07Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
NASCIMENTO, T. B. P. do et al. “Tem que pagar para ver”: percepções de consumo para apoiadores de crowdfunding com base em recompensa. Marketing & Tourism Review, Belo Horizonte, v. 6, n. 1, 2021. DOI: 10.29149/mtr.v6i1.6406. http://repositorio.ufla.br/jspui/handle/1/48911 |
identifier_str_mv |
NASCIMENTO, T. B. P. do et al. “Tem que pagar para ver”: percepções de consumo para apoiadores de crowdfunding com base em recompensa. Marketing & Tourism Review, Belo Horizonte, v. 6, n. 1, 2021. DOI: 10.29149/mtr.v6i1.6406. |
url |
http://repositorio.ufla.br/jspui/handle/1/48911 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
Attribution 4.0 International http://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Attribution 4.0 International http://creativecommons.org/licenses/by/4.0/ |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Minas Gerais |
publisher.none.fl_str_mv |
Universidade Federal de Minas Gerais |
dc.source.none.fl_str_mv |
Marketing & Tourism Review reponame:Repositório Institucional da UFLA instname:Universidade Federal de Lavras (UFLA) instacron:UFLA |
instname_str |
Universidade Federal de Lavras (UFLA) |
instacron_str |
UFLA |
institution |
UFLA |
reponame_str |
Repositório Institucional da UFLA |
collection |
Repositório Institucional da UFLA |
repository.name.fl_str_mv |
Repositório Institucional da UFLA - Universidade Federal de Lavras (UFLA) |
repository.mail.fl_str_mv |
nivaldo@ufla.br || repositorio.biblioteca@ufla.br |
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1807835070150475776 |