Marketing roles of university technology transfer offices: a systematic review
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Institucional da UFLA |
Texto Completo: | http://repositorio.ufla.br/jspui/handle/1/39822 |
Resumo: | This paper seeks to understand the marketing roles in studies on universities to market technology transfer processes and relies on the fact that universities play a key role in the technological development of a nation. To this end, a systematic review was performed from the Web of Science portal, which generated as a result forty articles. It was found that no periodic dedicated to the marketing item presented on the subject, as well as any of the articles was evaluated based on the marketing theories. Thus, gaps have been identified for research in marketing in this context as well, pointing to negligence of marketing researchers in a theme as relevant for today's world. As an essential consideration, it was found that marketing can contribute to the improvement process of practices that foster innovation in universities in various ways, as in understanding the internal relationships in the institutions, in partnership with these institutions internal and external actors, in promoting technologies and the development of channels with the market, the performance of the developed actions and their results, among other aspects. |
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Marketing roles of university technology transfer offices: a systematic reviewMarketingUniversityTechnological developmentResearch in marketingInnovationUniversidadesDesenvolvimento tecnológicoInovaçãoPesquisa em MarketingThis paper seeks to understand the marketing roles in studies on universities to market technology transfer processes and relies on the fact that universities play a key role in the technological development of a nation. To this end, a systematic review was performed from the Web of Science portal, which generated as a result forty articles. It was found that no periodic dedicated to the marketing item presented on the subject, as well as any of the articles was evaluated based on the marketing theories. Thus, gaps have been identified for research in marketing in this context as well, pointing to negligence of marketing researchers in a theme as relevant for today's world. As an essential consideration, it was found that marketing can contribute to the improvement process of practices that foster innovation in universities in various ways, as in understanding the internal relationships in the institutions, in partnership with these institutions internal and external actors, in promoting technologies and the development of channels with the market, the performance of the developed actions and their results, among other aspects.Universidade Federal de Santa Maria2020-04-06T14:34:48Z2020-04-06T14:34:48Z2019info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfSOUSA, D. de; BRITO, M. J. de; ZAMBALDE, A. L. Marketing roles of university technology transfer offices: a systematic review. Revista de Administração da UFSM, Santa Maria, v. 12, n. 1, p. 26-40, 2019.http://repositorio.ufla.br/jspui/handle/1/39822Revista de Administração da UFSMreponame:Repositório Institucional da UFLAinstname:Universidade Federal de Lavras (UFLA)instacron:UFLAhttp://creativecommons.org/licenses/by-nc-sa/4.0/info:eu-repo/semantics/openAccessSousa, Dalton deBrito, Mozar José deZambalde, André Luizeng2023-05-03T13:09:06Zoai:localhost:1/39822Repositório InstitucionalPUBhttp://repositorio.ufla.br/oai/requestnivaldo@ufla.br || repositorio.biblioteca@ufla.bropendoar:2023-05-03T13:09:06Repositório Institucional da UFLA - Universidade Federal de Lavras (UFLA)false |
dc.title.none.fl_str_mv |
Marketing roles of university technology transfer offices: a systematic review |
title |
Marketing roles of university technology transfer offices: a systematic review |
spellingShingle |
Marketing roles of university technology transfer offices: a systematic review Sousa, Dalton de Marketing University Technological development Research in marketing Innovation Universidades Desenvolvimento tecnológico Inovação Pesquisa em Marketing |
title_short |
Marketing roles of university technology transfer offices: a systematic review |
title_full |
Marketing roles of university technology transfer offices: a systematic review |
title_fullStr |
Marketing roles of university technology transfer offices: a systematic review |
title_full_unstemmed |
Marketing roles of university technology transfer offices: a systematic review |
title_sort |
Marketing roles of university technology transfer offices: a systematic review |
author |
Sousa, Dalton de |
author_facet |
Sousa, Dalton de Brito, Mozar José de Zambalde, André Luiz |
author_role |
author |
author2 |
Brito, Mozar José de Zambalde, André Luiz |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Sousa, Dalton de Brito, Mozar José de Zambalde, André Luiz |
dc.subject.por.fl_str_mv |
Marketing University Technological development Research in marketing Innovation Universidades Desenvolvimento tecnológico Inovação Pesquisa em Marketing |
topic |
Marketing University Technological development Research in marketing Innovation Universidades Desenvolvimento tecnológico Inovação Pesquisa em Marketing |
description |
This paper seeks to understand the marketing roles in studies on universities to market technology transfer processes and relies on the fact that universities play a key role in the technological development of a nation. To this end, a systematic review was performed from the Web of Science portal, which generated as a result forty articles. It was found that no periodic dedicated to the marketing item presented on the subject, as well as any of the articles was evaluated based on the marketing theories. Thus, gaps have been identified for research in marketing in this context as well, pointing to negligence of marketing researchers in a theme as relevant for today's world. As an essential consideration, it was found that marketing can contribute to the improvement process of practices that foster innovation in universities in various ways, as in understanding the internal relationships in the institutions, in partnership with these institutions internal and external actors, in promoting technologies and the development of channels with the market, the performance of the developed actions and their results, among other aspects. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019 2020-04-06T14:34:48Z 2020-04-06T14:34:48Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
SOUSA, D. de; BRITO, M. J. de; ZAMBALDE, A. L. Marketing roles of university technology transfer offices: a systematic review. Revista de Administração da UFSM, Santa Maria, v. 12, n. 1, p. 26-40, 2019. http://repositorio.ufla.br/jspui/handle/1/39822 |
identifier_str_mv |
SOUSA, D. de; BRITO, M. J. de; ZAMBALDE, A. L. Marketing roles of university technology transfer offices: a systematic review. Revista de Administração da UFSM, Santa Maria, v. 12, n. 1, p. 26-40, 2019. |
url |
http://repositorio.ufla.br/jspui/handle/1/39822 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
http://creativecommons.org/licenses/by-nc-sa/4.0/ info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
http://creativecommons.org/licenses/by-nc-sa/4.0/ |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Maria |
publisher.none.fl_str_mv |
Universidade Federal de Santa Maria |
dc.source.none.fl_str_mv |
Revista de Administração da UFSM reponame:Repositório Institucional da UFLA instname:Universidade Federal de Lavras (UFLA) instacron:UFLA |
instname_str |
Universidade Federal de Lavras (UFLA) |
instacron_str |
UFLA |
institution |
UFLA |
reponame_str |
Repositório Institucional da UFLA |
collection |
Repositório Institucional da UFLA |
repository.name.fl_str_mv |
Repositório Institucional da UFLA - Universidade Federal de Lavras (UFLA) |
repository.mail.fl_str_mv |
nivaldo@ufla.br || repositorio.biblioteca@ufla.br |
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1807835210986815488 |