Methodological approaches of branding research in the field of tourism: Analysis of scientific productions (theses and dissertations) in Brazil
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Data de Publicação: | 2019 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Marketing & Tourism Review |
Texto Completo: | https://revistas.face.ufmg.br/index.php/mtr/article/view/5168 |
Resumo: | This study analyzes the scientific production on Branding in the field of tourism research , based on thesis and dissertations published in Brazil, to identify its main characteristics regarding the applied methodology. From the examination of 39 pieces of academic works collected in the database of the Brazilian Digital Library of Thesis and Dissertations (BDTD) it was possible to know and to frame the methodological approaches adopted by the researchers in this specific field. Among the main results: the hegemony of empirical-analytic epistemic posture was identified in the fundamentation of the studies; the usage of methods essentially positivist; the primacy of qualitative and exploratory approaches; and the indiscriminate adoption of the (single) case study strategy, sometimes combined with other designs. We conclude that this field of research has been influenced by a positivist research agenda, essentially empirical, and with lack of reflective approach. It is expected to stimulate the discussion about new and different methodological possibilities for this specific field of research, as well as the extension to other studies that broaden the understanding about its modes of investigation. |
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Marketing & Tourism Review |
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Methodological approaches of branding research in the field of tourism: Analysis of scientific productions (theses and dissertations) in BrazilAbordagens metodológicas da pesquisa em Branding no campo do Turismo: Analise das produções científicas (teses e dissertações) no Brasil: Analise das produções científicas (teses e dissertações) no BrasilPesquisa; Branding; Turismo; Metodologia; Meta-análise; BrasilResearch; Branding; Tourism; Methodology; Meta-analysis; BrazilThis study analyzes the scientific production on Branding in the field of tourism research , based on thesis and dissertations published in Brazil, to identify its main characteristics regarding the applied methodology. From the examination of 39 pieces of academic works collected in the database of the Brazilian Digital Library of Thesis and Dissertations (BDTD) it was possible to know and to frame the methodological approaches adopted by the researchers in this specific field. Among the main results: the hegemony of empirical-analytic epistemic posture was identified in the fundamentation of the studies; the usage of methods essentially positivist; the primacy of qualitative and exploratory approaches; and the indiscriminate adoption of the (single) case study strategy, sometimes combined with other designs. We conclude that this field of research has been influenced by a positivist research agenda, essentially empirical, and with lack of reflective approach. It is expected to stimulate the discussion about new and different methodological possibilities for this specific field of research, as well as the extension to other studies that broaden the understanding about its modes of investigation.Este estudo analisa a produção científica das pesquisas em Branding no campo do turismo, a partir de teses e dissertações publicadas no Brasil, para identificar as suas principais características quanto a metodologia. Do exame de 39 trabalhos no banco de dados da Biblioteca Digital Brasileira de Teses e Dissertações (BDTD) foi possível conhecer e enquadrar as abordagens metodológicas adotadas pelos pesquisadores nesse específico campo. Entre os principais resultados: foi identificado a hegemonia da postura epistêmica empírico-analítica na fundamentação dos estudos; o uso de métodos essencialmente positivistas; a primazia de abordagens qualitativas, e, de caráter exploratório; e a adoção indiscriminada da estratégia do estudo de caso (único) combinado a outros delineamentos. Conclui-se que as pesquisas em Branding no turismo tem seguido uma agenda de pesquisa positivista, essencialmente empírica, e, pouco reflexiva. Espera-se que estimule a discussão sobre novas e distintas possibilidades metodológicas para esse campo específico de pesquisa, bem como a extensão para outros estudos que ampliem a compreensão sobre seus modos de investigação.Federal University of Minas Gerais2019-09-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.face.ufmg.br/index.php/mtr/article/view/516810.29149/mtr.v4i1.5168Marketing & Tourism Review; v. 4 n. 1 (2019): V. 4, Número 1Marketing & Tourism Review; Vol. 4 No. 1 (2019): V. 4, Número 12525-81762525-817610.29149/mtr.v4i1reponame:Marketing & Tourism Reviewinstname:Universidade Federal de Minas Gerais (UFMG)instacron:UFMGporhttps://revistas.face.ufmg.br/index.php/mtr/article/view/5168/2911Copyright (c) 2019 Anderson Leonardo Castro Seabra, Lissa Valeria Fernandes Ferreirainfo:eu-repo/semantics/openAccessCastro Seabra, Anderson LeonardoFernandes Ferreira, Lissa Valeria2020-05-28T16:06:13Zoai:ojs.pkp.sfu.ca:article/5168Revistahttps://revistas.face.ufmg.br/index.php/mtrPUBhttps://revistas.face.ufmg.br/index.php/mtr/oaimkt.tourism.review@gmail.com||mg.ufmg@gmail.com2525-81762525-8176opendoar:2020-05-28T16:06:13Marketing & Tourism Review - Universidade Federal de Minas Gerais (UFMG)false |
dc.title.none.fl_str_mv |
Methodological approaches of branding research in the field of tourism: Analysis of scientific productions (theses and dissertations) in Brazil Abordagens metodológicas da pesquisa em Branding no campo do Turismo: Analise das produções científicas (teses e dissertações) no Brasil: Analise das produções científicas (teses e dissertações) no Brasil |
title |
Methodological approaches of branding research in the field of tourism: Analysis of scientific productions (theses and dissertations) in Brazil |
spellingShingle |
Methodological approaches of branding research in the field of tourism: Analysis of scientific productions (theses and dissertations) in Brazil Castro Seabra, Anderson Leonardo Pesquisa; Branding; Turismo; Metodologia; Meta-análise; Brasil Research; Branding; Tourism; Methodology; Meta-analysis; Brazil |
title_short |
Methodological approaches of branding research in the field of tourism: Analysis of scientific productions (theses and dissertations) in Brazil |
title_full |
Methodological approaches of branding research in the field of tourism: Analysis of scientific productions (theses and dissertations) in Brazil |
title_fullStr |
Methodological approaches of branding research in the field of tourism: Analysis of scientific productions (theses and dissertations) in Brazil |
title_full_unstemmed |
Methodological approaches of branding research in the field of tourism: Analysis of scientific productions (theses and dissertations) in Brazil |
title_sort |
Methodological approaches of branding research in the field of tourism: Analysis of scientific productions (theses and dissertations) in Brazil |
author |
Castro Seabra, Anderson Leonardo |
author_facet |
Castro Seabra, Anderson Leonardo Fernandes Ferreira, Lissa Valeria |
author_role |
author |
author2 |
Fernandes Ferreira, Lissa Valeria |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Castro Seabra, Anderson Leonardo Fernandes Ferreira, Lissa Valeria |
dc.subject.por.fl_str_mv |
Pesquisa; Branding; Turismo; Metodologia; Meta-análise; Brasil Research; Branding; Tourism; Methodology; Meta-analysis; Brazil |
topic |
Pesquisa; Branding; Turismo; Metodologia; Meta-análise; Brasil Research; Branding; Tourism; Methodology; Meta-analysis; Brazil |
description |
This study analyzes the scientific production on Branding in the field of tourism research , based on thesis and dissertations published in Brazil, to identify its main characteristics regarding the applied methodology. From the examination of 39 pieces of academic works collected in the database of the Brazilian Digital Library of Thesis and Dissertations (BDTD) it was possible to know and to frame the methodological approaches adopted by the researchers in this specific field. Among the main results: the hegemony of empirical-analytic epistemic posture was identified in the fundamentation of the studies; the usage of methods essentially positivist; the primacy of qualitative and exploratory approaches; and the indiscriminate adoption of the (single) case study strategy, sometimes combined with other designs. We conclude that this field of research has been influenced by a positivist research agenda, essentially empirical, and with lack of reflective approach. It is expected to stimulate the discussion about new and different methodological possibilities for this specific field of research, as well as the extension to other studies that broaden the understanding about its modes of investigation. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-09-06 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistas.face.ufmg.br/index.php/mtr/article/view/5168 10.29149/mtr.v4i1.5168 |
url |
https://revistas.face.ufmg.br/index.php/mtr/article/view/5168 |
identifier_str_mv |
10.29149/mtr.v4i1.5168 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revistas.face.ufmg.br/index.php/mtr/article/view/5168/2911 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Anderson Leonardo Castro Seabra, Lissa Valeria Fernandes Ferreira info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Anderson Leonardo Castro Seabra, Lissa Valeria Fernandes Ferreira |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Federal University of Minas Gerais |
publisher.none.fl_str_mv |
Federal University of Minas Gerais |
dc.source.none.fl_str_mv |
Marketing & Tourism Review; v. 4 n. 1 (2019): V. 4, Número 1 Marketing & Tourism Review; Vol. 4 No. 1 (2019): V. 4, Número 1 2525-8176 2525-8176 10.29149/mtr.v4i1 reponame:Marketing & Tourism Review instname:Universidade Federal de Minas Gerais (UFMG) instacron:UFMG |
instname_str |
Universidade Federal de Minas Gerais (UFMG) |
instacron_str |
UFMG |
institution |
UFMG |
reponame_str |
Marketing & Tourism Review |
collection |
Marketing & Tourism Review |
repository.name.fl_str_mv |
Marketing & Tourism Review - Universidade Federal de Minas Gerais (UFMG) |
repository.mail.fl_str_mv |
mkt.tourism.review@gmail.com||mg.ufmg@gmail.com |
_version_ |
1798321033917235200 |