Methodological approaches of branding research in the field of tourism: Analysis of scientific productions (theses and dissertations) in Brazil

Detalhes bibliográficos
Autor(a) principal: Castro Seabra, Anderson Leonardo
Data de Publicação: 2019
Outros Autores: Fernandes Ferreira, Lissa Valeria
Tipo de documento: Artigo
Idioma: por
Título da fonte: Marketing & Tourism Review
Texto Completo: https://revistas.face.ufmg.br/index.php/mtr/article/view/5168
Resumo: This study analyzes the scientific production on Branding in the field of tourism research , based on thesis and dissertations published in Brazil, to identify its main characteristics regarding the applied methodology. From the examination of 39 pieces of academic works collected in the database of the Brazilian Digital Library of Thesis and Dissertations (BDTD) it was possible to know and to frame the methodological approaches adopted by the researchers in this specific field. Among the main results: the hegemony of empirical-analytic epistemic posture was identified in the fundamentation of the studies; the usage of  methods essentially positivist; the primacy of qualitative and exploratory approaches; and the indiscriminate adoption of the (single) case study strategy, sometimes combined with other designs. We conclude that this field of research has been influenced by a positivist research agenda, essentially empirical, and with lack of reflective approach. It is expected to stimulate the discussion about new and different methodological possibilities for this specific field of research, as well as the extension to other studies that broaden the understanding about its modes of investigation.
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spelling Methodological approaches of branding research in the field of tourism: Analysis of scientific productions (theses and dissertations) in BrazilAbordagens metodológicas da pesquisa em Branding no campo do Turismo: Analise das produções científicas (teses e dissertações) no Brasil: Analise das produções científicas (teses e dissertações) no BrasilPesquisa; Branding; Turismo; Metodologia; Meta-análise; BrasilResearch; Branding; Tourism; Methodology; Meta-analysis; BrazilThis study analyzes the scientific production on Branding in the field of tourism research , based on thesis and dissertations published in Brazil, to identify its main characteristics regarding the applied methodology. From the examination of 39 pieces of academic works collected in the database of the Brazilian Digital Library of Thesis and Dissertations (BDTD) it was possible to know and to frame the methodological approaches adopted by the researchers in this specific field. Among the main results: the hegemony of empirical-analytic epistemic posture was identified in the fundamentation of the studies; the usage of  methods essentially positivist; the primacy of qualitative and exploratory approaches; and the indiscriminate adoption of the (single) case study strategy, sometimes combined with other designs. We conclude that this field of research has been influenced by a positivist research agenda, essentially empirical, and with lack of reflective approach. It is expected to stimulate the discussion about new and different methodological possibilities for this specific field of research, as well as the extension to other studies that broaden the understanding about its modes of investigation.Este estudo analisa a produção científica das pesquisas em Branding no campo do turismo, a partir de teses e dissertações publicadas no Brasil, para identificar as suas principais características quanto a metodologia. Do exame de 39 trabalhos no banco de dados da Biblioteca Digital Brasileira de Teses e Dissertações (BDTD) foi possível conhecer e enquadrar as abordagens metodológicas adotadas pelos pesquisadores nesse específico campo. Entre os principais resultados: foi identificado a hegemonia da postura epistêmica empírico-analítica na fundamentação dos estudos; o uso de métodos essencialmente positivistas; a primazia de abordagens qualitativas, e, de caráter exploratório; e a adoção indiscriminada da estratégia do estudo de caso (único) combinado a outros delineamentos.  Conclui-se que as pesquisas em Branding no turismo tem seguido uma agenda de pesquisa positivista, essencialmente empírica, e, pouco reflexiva.  Espera-se que estimule a discussão sobre novas e distintas possibilidades metodológicas para esse campo específico de pesquisa, bem como a extensão para outros estudos que ampliem a compreensão sobre seus modos de investigação.Federal University of Minas Gerais2019-09-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.face.ufmg.br/index.php/mtr/article/view/516810.29149/mtr.v4i1.5168Marketing & Tourism Review; v. 4 n. 1 (2019): V. 4, Número 1Marketing & Tourism Review; Vol. 4 No. 1 (2019): V. 4, Número 12525-81762525-817610.29149/mtr.v4i1reponame:Marketing & Tourism Reviewinstname:Universidade Federal de Minas Gerais (UFMG)instacron:UFMGporhttps://revistas.face.ufmg.br/index.php/mtr/article/view/5168/2911Copyright (c) 2019 Anderson Leonardo Castro Seabra, Lissa Valeria Fernandes Ferreirainfo:eu-repo/semantics/openAccessCastro Seabra, Anderson LeonardoFernandes Ferreira, Lissa Valeria2020-05-28T16:06:13Zoai:ojs.pkp.sfu.ca:article/5168Revistahttps://revistas.face.ufmg.br/index.php/mtrPUBhttps://revistas.face.ufmg.br/index.php/mtr/oaimkt.tourism.review@gmail.com||mg.ufmg@gmail.com2525-81762525-8176opendoar:2020-05-28T16:06:13Marketing & Tourism Review - Universidade Federal de Minas Gerais (UFMG)false
dc.title.none.fl_str_mv Methodological approaches of branding research in the field of tourism: Analysis of scientific productions (theses and dissertations) in Brazil
Abordagens metodológicas da pesquisa em Branding no campo do Turismo: Analise das produções científicas (teses e dissertações) no Brasil: Analise das produções científicas (teses e dissertações) no Brasil
title Methodological approaches of branding research in the field of tourism: Analysis of scientific productions (theses and dissertations) in Brazil
spellingShingle Methodological approaches of branding research in the field of tourism: Analysis of scientific productions (theses and dissertations) in Brazil
Castro Seabra, Anderson Leonardo
Pesquisa; Branding; Turismo; Metodologia; Meta-análise; Brasil
Research; Branding; Tourism; Methodology; Meta-analysis; Brazil
title_short Methodological approaches of branding research in the field of tourism: Analysis of scientific productions (theses and dissertations) in Brazil
title_full Methodological approaches of branding research in the field of tourism: Analysis of scientific productions (theses and dissertations) in Brazil
title_fullStr Methodological approaches of branding research in the field of tourism: Analysis of scientific productions (theses and dissertations) in Brazil
title_full_unstemmed Methodological approaches of branding research in the field of tourism: Analysis of scientific productions (theses and dissertations) in Brazil
title_sort Methodological approaches of branding research in the field of tourism: Analysis of scientific productions (theses and dissertations) in Brazil
author Castro Seabra, Anderson Leonardo
author_facet Castro Seabra, Anderson Leonardo
Fernandes Ferreira, Lissa Valeria
author_role author
author2 Fernandes Ferreira, Lissa Valeria
author2_role author
dc.contributor.author.fl_str_mv Castro Seabra, Anderson Leonardo
Fernandes Ferreira, Lissa Valeria
dc.subject.por.fl_str_mv Pesquisa; Branding; Turismo; Metodologia; Meta-análise; Brasil
Research; Branding; Tourism; Methodology; Meta-analysis; Brazil
topic Pesquisa; Branding; Turismo; Metodologia; Meta-análise; Brasil
Research; Branding; Tourism; Methodology; Meta-analysis; Brazil
description This study analyzes the scientific production on Branding in the field of tourism research , based on thesis and dissertations published in Brazil, to identify its main characteristics regarding the applied methodology. From the examination of 39 pieces of academic works collected in the database of the Brazilian Digital Library of Thesis and Dissertations (BDTD) it was possible to know and to frame the methodological approaches adopted by the researchers in this specific field. Among the main results: the hegemony of empirical-analytic epistemic posture was identified in the fundamentation of the studies; the usage of  methods essentially positivist; the primacy of qualitative and exploratory approaches; and the indiscriminate adoption of the (single) case study strategy, sometimes combined with other designs. We conclude that this field of research has been influenced by a positivist research agenda, essentially empirical, and with lack of reflective approach. It is expected to stimulate the discussion about new and different methodological possibilities for this specific field of research, as well as the extension to other studies that broaden the understanding about its modes of investigation.
publishDate 2019
dc.date.none.fl_str_mv 2019-09-06
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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dc.identifier.uri.fl_str_mv https://revistas.face.ufmg.br/index.php/mtr/article/view/5168
10.29149/mtr.v4i1.5168
url https://revistas.face.ufmg.br/index.php/mtr/article/view/5168
identifier_str_mv 10.29149/mtr.v4i1.5168
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.face.ufmg.br/index.php/mtr/article/view/5168/2911
dc.rights.driver.fl_str_mv Copyright (c) 2019 Anderson Leonardo Castro Seabra, Lissa Valeria Fernandes Ferreira
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 Anderson Leonardo Castro Seabra, Lissa Valeria Fernandes Ferreira
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Federal University of Minas Gerais
publisher.none.fl_str_mv Federal University of Minas Gerais
dc.source.none.fl_str_mv Marketing & Tourism Review; v. 4 n. 1 (2019): V. 4, Número 1
Marketing & Tourism Review; Vol. 4 No. 1 (2019): V. 4, Número 1
2525-8176
2525-8176
10.29149/mtr.v4i1
reponame:Marketing & Tourism Review
instname:Universidade Federal de Minas Gerais (UFMG)
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reponame_str Marketing & Tourism Review
collection Marketing & Tourism Review
repository.name.fl_str_mv Marketing & Tourism Review - Universidade Federal de Minas Gerais (UFMG)
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