Informações econômicas divulgadas na mídia digital: um estudo de recepção

• Autor(a) principal: Dantas, Geovanna ÁDYA Cordeiro
• Data de Publicação: 2015
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UFPB
• Texto Completo: https://repositorio.ufpb.br/jspui/handle/tede/8140
• topic: Informação Econômica; Recepção e Uso da Informação; Portais de Informação; Ambiente Digital; Economic Information; Reception and Use of Information; Information Portals; Digital Environment; CIENCIAS SOCIAIS APLICADAS::CIENCIA DA INFORMACAO

This study aims to analyze the receptivity of economic information released in two national journalistic portals - G1 and the Exame, in the reader’s perspective. To this end, presents the theoretical foundations and concepts related to economic information and knowledge, as resources able to guide individuals in making informed decisions, contributing to individual and social development. In addition, it seeks to understand the role of the current media situation and the possible barriers to the processes of generation, access and understanding of this type of information. In this sense, is identified in the digital environment, characteristics that favor breaking down barriers, as well as appropriation of such information. In the methodological approach was made a literature gathering; analysis of examples that stimulated the observation and understanding of the phenomena; was applied an electronic questionnaire with users of G1 and Exam portals and the data analysis. In the analysis of data were used quantitative and qualitative procedures in accordance with the closed and open-ended nature of the questions of the research instrument. Through the information gathered, it was possible to draw a digital economic information reader profile, deepening on the understanding of their behavior in relation to digital media and economic information disseminated through these within the context of its receipt and use by the reader. It was noticed, then, that the receptivity of economic information in the digital media, in general, paints a worrying picture. Despite being aware of the relevance of economics for personal and social development, the receiver perceives the economic information as a specific and complex area of language, which he is not prepared to receive. Thus, the information is presented unattractive inhibiting its search of portals and hindering the interaction and understanding of the subject and, consequently, its appropriate and efficient use.