Trustworthiness, security and the decision to buy on electronic platforms: validity studies of a scale

Detalhes bibliográficos
Autor(a) principal: Cerdeira, José Pedro
Data de Publicação: 2020
Tipo de documento: Artigo
Idioma: por
Título da fonte: Consumer Behavior Review
Texto Completo: https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/247811
Resumo: The digitization of the economy is creating difficulties for traditional companies, jeopardizing the survival of the most resistant to change. With e-commerce platforms, small and micro-businesses can open new channels of communication with consumers, paying attention to some psychological factors that influence the decision to buy online: the perception of security, reputation, trust, appearance and design websites. The purpose of this article is to assess the importance of these factors in the decision to purchase online, using a questionnaire administered online (GoogleForms) to a Portuguese convenience sample (n = 163). The results reveal differences based on sex and consumers’ previous experience in carrying out online transactions, as well as significant associations between some of the dimensions of the online trust scale of Sevim and Hall (2014) and the use of e-commerce platforms. In the conclusions, some proposals for conceptual clarification are presented and the psychometric properties of the scale used are discussed.
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spelling Trustworthiness, security and the decision to buy on electronic platforms: validity studies of a scaleConfiabilidade, segurança e a decisão de comprar em plataformas eletrônicas: estudos de validade de uma escalae-commerceonline trustwebsites trustworthinesssecurity systemsB2CCovid-19.comércio eletrónicoconfiança onlineconfiabilidade websitessistemas segurançaB2CCovid-19.The digitization of the economy is creating difficulties for traditional companies, jeopardizing the survival of the most resistant to change. With e-commerce platforms, small and micro-businesses can open new channels of communication with consumers, paying attention to some psychological factors that influence the decision to buy online: the perception of security, reputation, trust, appearance and design websites. The purpose of this article is to assess the importance of these factors in the decision to purchase online, using a questionnaire administered online (GoogleForms) to a Portuguese convenience sample (n = 163). The results reveal differences based on sex and consumers’ previous experience in carrying out online transactions, as well as significant associations between some of the dimensions of the online trust scale of Sevim and Hall (2014) and the use of e-commerce platforms. In the conclusions, some proposals for conceptual clarification are presented and the psychometric properties of the scale used are discussed.A digitalização da economia está a criar dificuldades às empresas tradicionais, pondo em causa a sobrevivência das mais resistentes à mudança. Com as plataformas de comércio eletrónico, as pequenas e microempresas podem abrir novos canais de comunicação com os consumidores, devendo para o efeito prestar atenção a alguns fatores psicológicos que influenciam a decisão pela compra online: a perceção da segurança, reputação, confiança, aparência e design websites. O objetivo deste artigo é o de avaliar a importância destes fatores na decisão de compra on-line, através do recurso a um questionário administrado online (GoogleForms) a uma amostra de conveniência em Portugal (n = 163). Os resultados revelam diferenças em função do sexo e da experiência prévia dos consumidores na realização de transações online, assim como associações significativas entre algumas das dimensões da escala de confiança on-line de Sevim e Hall (2014) e a frequência do uso de plataformas de comércio eletrónico. Nas conclusões são apresentados ainda algumas propostas de clarificação conceptual e discutidas as propriedades psicométricas da escala usada.Universidade Federal de Pernambuco2020-12-16info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa quantitativaapplication/pdfhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/24781110.51359/2526-7884.2021.247811CBR - Consumer Behavior Review; Vol. 5 No. 1 (2021): january-april; 31-44CBR - Consumer Behavior Review; v. 5 n. 1 (2021): janeiro-abril; 31-442526-7884reponame:Consumer Behavior Reviewinstname:Universidade Federal de Pernambuco (UFPE)instacron:UFPEporhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/247811/37452Copyright (c) 2020 CBR - Consumer Behavior Reviewinfo:eu-repo/semantics/openAccessCerdeira, José Pedro2023-05-26T01:59:39Zoai:oai.periodicos.ufpe.br:article/247811Revistahttps://periodicos.ufpe.br/revistas/cbrPUBhttps://periodicos.ufpe.br/revistas/cbr/oaicbr@ufpe.br||periodicos.ufpe@ufpe.br2526-78842526-7884opendoar:2023-05-26T01:59:39Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)false
dc.title.none.fl_str_mv Trustworthiness, security and the decision to buy on electronic platforms: validity studies of a scale
Confiabilidade, segurança e a decisão de comprar em plataformas eletrônicas: estudos de validade de uma escala
title Trustworthiness, security and the decision to buy on electronic platforms: validity studies of a scale
spellingShingle Trustworthiness, security and the decision to buy on electronic platforms: validity studies of a scale
Cerdeira, José Pedro
e-commerce
online trust
websites trustworthiness
security systems
B2C
Covid-19.
comércio eletrónico
confiança online
confiabilidade websites
sistemas segurança
B2C
Covid-19.
title_short Trustworthiness, security and the decision to buy on electronic platforms: validity studies of a scale
title_full Trustworthiness, security and the decision to buy on electronic platforms: validity studies of a scale
title_fullStr Trustworthiness, security and the decision to buy on electronic platforms: validity studies of a scale
title_full_unstemmed Trustworthiness, security and the decision to buy on electronic platforms: validity studies of a scale
title_sort Trustworthiness, security and the decision to buy on electronic platforms: validity studies of a scale
author Cerdeira, José Pedro
author_facet Cerdeira, José Pedro
author_role author
dc.contributor.author.fl_str_mv Cerdeira, José Pedro
dc.subject.por.fl_str_mv e-commerce
online trust
websites trustworthiness
security systems
B2C
Covid-19.
comércio eletrónico
confiança online
confiabilidade websites
sistemas segurança
B2C
Covid-19.
topic e-commerce
online trust
websites trustworthiness
security systems
B2C
Covid-19.
comércio eletrónico
confiança online
confiabilidade websites
sistemas segurança
B2C
Covid-19.
description The digitization of the economy is creating difficulties for traditional companies, jeopardizing the survival of the most resistant to change. With e-commerce platforms, small and micro-businesses can open new channels of communication with consumers, paying attention to some psychological factors that influence the decision to buy online: the perception of security, reputation, trust, appearance and design websites. The purpose of this article is to assess the importance of these factors in the decision to purchase online, using a questionnaire administered online (GoogleForms) to a Portuguese convenience sample (n = 163). The results reveal differences based on sex and consumers’ previous experience in carrying out online transactions, as well as significant associations between some of the dimensions of the online trust scale of Sevim and Hall (2014) and the use of e-commerce platforms. In the conclusions, some proposals for conceptual clarification are presented and the psychometric properties of the scale used are discussed.
publishDate 2020
dc.date.none.fl_str_mv 2020-12-16
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Pesquisa quantitativa
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/247811
10.51359/2526-7884.2021.247811
url https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/247811
identifier_str_mv 10.51359/2526-7884.2021.247811
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/247811/37452
dc.rights.driver.fl_str_mv Copyright (c) 2020 CBR - Consumer Behavior Review
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 CBR - Consumer Behavior Review
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Pernambuco
publisher.none.fl_str_mv Universidade Federal de Pernambuco
dc.source.none.fl_str_mv CBR - Consumer Behavior Review; Vol. 5 No. 1 (2021): january-april; 31-44
CBR - Consumer Behavior Review; v. 5 n. 1 (2021): janeiro-abril; 31-44
2526-7884
reponame:Consumer Behavior Review
instname:Universidade Federal de Pernambuco (UFPE)
instacron:UFPE
instname_str Universidade Federal de Pernambuco (UFPE)
instacron_str UFPE
institution UFPE
reponame_str Consumer Behavior Review
collection Consumer Behavior Review
repository.name.fl_str_mv Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)
repository.mail.fl_str_mv cbr@ufpe.br||periodicos.ufpe@ufpe.br
_version_ 1797220395901779968

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