The shared economy and the perception of its effects by the students of a higher education institution

• Autor(a) principal: Piran, Fabio Antonio Sartori
• Data de Publicação: 2018
• Outros Autores: Neves, Camila Timm, Sordi, Jefferson Dobner, Nunes, Fabiano de Lima
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Consumer Behavior Review
• Texto Completo: https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/236086
• topic: shared economy; business model; collaborative consumption; generation of the millennium.; economia colaborativa; modelo de negócios; consumo colaborativo; geração do milênio.

In times of financial instability, doubts arise regarding the financial market and the economic situation of a country. These moments are conducive to the emergence of new economic movements, such as the shared economy. It is understood as relevant to develop papers that analyze the perception of society about the effects provided by the shared economy. Seeking to contribute in this sense, the objective of this work is to analyze the perception of a portion of the citizens about the economic and social effects provided by the shared economy in their current standard of living. To fulfill the proposed objective, a survey was carried out with students from a Higher Education Institution in Rio Grande do Sul - Brazil. Among the main results, it was observed that a range of 67.9% to 83.3% of the respondents fully agrees with the affirmation that the shared economy generates positive social and economic impacts, which allows a change in their current standard of living . It is identified that the shared economy arises from a dichotomy between the opportunity to generate new business and a response to economic crises. In addition, it provides ease in making purchases, connection and contact between people known and unknown, sharing information through search sites and search applications, and the possibility of doing business and save money.