Performance and theatricality in pervasive advertising: analysis of skyfall and fantastic delites cases: análise dos cases Skyfall e Fantastic Delites
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Data de Publicação: | 2014 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Intexto (Porto Alegre) |
Texto Completo: | https://seer.ufrgs.br/index.php/intexto/article/view/47564 |
Resumo: | The purpose of this article is to reflect about performance, theatricality and Social Dramaturgy present in relations of consumer experience offered by contemporary advertising, which we call pervasive advertising by using the principles of ubiquitous computing as part of the advertising action. We argue that contemporary advertising uses campaigns that aims to increase and offer performing experiences to attract the attention of consumers. We reviewed two international cases whose principles of pervasive advertising and performative experience are evident. |
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Performance and theatricality in pervasive advertising: analysis of skyfall and fantastic delites cases: análise dos cases Skyfall e Fantastic DelitesPerformance e teatralidade na publicidade pervasiva: análise dos cases Skyfall e Fantastic DelitesPublicidade. Performance. Teatralidade. Cibercultura. Tecnologia pervasiva.Advertising. Performance. Theatricality. Cyberculture. Pervasive technology.The purpose of this article is to reflect about performance, theatricality and Social Dramaturgy present in relations of consumer experience offered by contemporary advertising, which we call pervasive advertising by using the principles of ubiquitous computing as part of the advertising action. We argue that contemporary advertising uses campaigns that aims to increase and offer performing experiences to attract the attention of consumers. We reviewed two international cases whose principles of pervasive advertising and performative experience are evident.A proposta deste artigo é refletir acerca da Performance, Teatralidade e Dramaturgia Social, presentes nas relações com os consumidores da experiência oferecida pela publicidade contemporânea, a qual denominamos de publicidade pervasiva por utilizar os princípios da computação ubíqua como parte da ação publicitária. Defendemos que a publicidade contemporânea utiliza campanhas que buscam cada vez mais oferecer experiências performáticas para atrair a atenção dos consumidores. Tomamos como análise dois cases internacionais, cujos princípios da publicidade pervasiva e da experiência performática são evidentes.Universidade Federal do Rio Grande do Sul2014-07-14info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://seer.ufrgs.br/index.php/intexto/article/view/47564Intexto; No. 30 (2014); 184-201Intexto; Núm. 30 (2014); 184-201Intexto; No. 30 (2014); 184-201Intexto; N. 30 (2014); 184-201Intexto; n. 30 (2014); 184-2011807-8583reponame:Intexto (Porto Alegre)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/intexto/article/view/47564/30394https://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessCarrera, FernandaOliveira, Thaiane2023-04-05T16:51:27Zoai:seer.ufrgs.br:article/47564Revistahttp://seer.ufrgs.br/intextoONGhttp://seer.ufrgs.br/intexto/oai||intexto@ufrgs.br1807-85831807-8583opendoar:2023-04-05T16:51:27Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)false |
dc.title.none.fl_str_mv |
Performance and theatricality in pervasive advertising: analysis of skyfall and fantastic delites cases: análise dos cases Skyfall e Fantastic Delites Performance e teatralidade na publicidade pervasiva: análise dos cases Skyfall e Fantastic Delites |
title |
Performance and theatricality in pervasive advertising: analysis of skyfall and fantastic delites cases: análise dos cases Skyfall e Fantastic Delites |
spellingShingle |
Performance and theatricality in pervasive advertising: analysis of skyfall and fantastic delites cases: análise dos cases Skyfall e Fantastic Delites Carrera, Fernanda Publicidade. Performance. Teatralidade. Cibercultura. Tecnologia pervasiva. Advertising. Performance. Theatricality. Cyberculture. Pervasive technology. |
title_short |
Performance and theatricality in pervasive advertising: analysis of skyfall and fantastic delites cases: análise dos cases Skyfall e Fantastic Delites |
title_full |
Performance and theatricality in pervasive advertising: analysis of skyfall and fantastic delites cases: análise dos cases Skyfall e Fantastic Delites |
title_fullStr |
Performance and theatricality in pervasive advertising: analysis of skyfall and fantastic delites cases: análise dos cases Skyfall e Fantastic Delites |
title_full_unstemmed |
Performance and theatricality in pervasive advertising: analysis of skyfall and fantastic delites cases: análise dos cases Skyfall e Fantastic Delites |
title_sort |
Performance and theatricality in pervasive advertising: analysis of skyfall and fantastic delites cases: análise dos cases Skyfall e Fantastic Delites |
author |
Carrera, Fernanda |
author_facet |
Carrera, Fernanda Oliveira, Thaiane |
author_role |
author |
author2 |
Oliveira, Thaiane |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Carrera, Fernanda Oliveira, Thaiane |
dc.subject.por.fl_str_mv |
Publicidade. Performance. Teatralidade. Cibercultura. Tecnologia pervasiva. Advertising. Performance. Theatricality. Cyberculture. Pervasive technology. |
topic |
Publicidade. Performance. Teatralidade. Cibercultura. Tecnologia pervasiva. Advertising. Performance. Theatricality. Cyberculture. Pervasive technology. |
description |
The purpose of this article is to reflect about performance, theatricality and Social Dramaturgy present in relations of consumer experience offered by contemporary advertising, which we call pervasive advertising by using the principles of ubiquitous computing as part of the advertising action. We argue that contemporary advertising uses campaigns that aims to increase and offer performing experiences to attract the attention of consumers. We reviewed two international cases whose principles of pervasive advertising and performative experience are evident. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-07-14 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://seer.ufrgs.br/index.php/intexto/article/view/47564 |
url |
https://seer.ufrgs.br/index.php/intexto/article/view/47564 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://seer.ufrgs.br/index.php/intexto/article/view/47564/30394 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by-nc/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by-nc/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal do Rio Grande do Sul |
publisher.none.fl_str_mv |
Universidade Federal do Rio Grande do Sul |
dc.source.none.fl_str_mv |
Intexto; No. 30 (2014); 184-201 Intexto; Núm. 30 (2014); 184-201 Intexto; No. 30 (2014); 184-201 Intexto; N. 30 (2014); 184-201 Intexto; n. 30 (2014); 184-201 1807-8583 reponame:Intexto (Porto Alegre) instname:Universidade Federal do Rio Grande do Sul (UFRGS) instacron:UFRGS |
instname_str |
Universidade Federal do Rio Grande do Sul (UFRGS) |
instacron_str |
UFRGS |
institution |
UFRGS |
reponame_str |
Intexto (Porto Alegre) |
collection |
Intexto (Porto Alegre) |
repository.name.fl_str_mv |
Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS) |
repository.mail.fl_str_mv |
||intexto@ufrgs.br |
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1799766108970942464 |