Prometheus against Hermes: the place of design in the contemporary imaginary

Detalhes bibliográficos
Autor(a) principal: Beccari, Marcos
Data de Publicação: 2017
Outros Autores: Araújo, Alberto Filipe, Almeida, Rogério de
Tipo de documento: Artigo
Idioma: por
Título da fonte: Intexto (Porto Alegre)
Texto Completo: https://seer.ufrgs.br/index.php/intexto/article/view/71911
Resumo: This article proposes a reflection on the contemporary imaginary, taking the design as a central vector and two mythical figures, Hermes and Prometeu, as main coordinates. First, we make some considerations about the theoretical bases that support the approach proposed here, and then we indicate the way in which the figures of Prometeu and Hermes lead much of the sociocultural dynamics. Next, we analyze the post-Promethean paradigm that Bruno Latour identifies from five connotations of the term design. We conclude, finally, that the myths of Hermes and Prometheus are implied in each other and that the design expresses, in the contemporary imaginary, this correlation.
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spelling Prometheus against Hermes: the place of design in the contemporary imaginaryPrometeu contra Hermes: o lugar do design no imaginário contemporâneoImaginário contemporâneo. Prometeu. Hermes. Design.Contemporary imaginary. Prometheus. Hermes. Design.This article proposes a reflection on the contemporary imaginary, taking the design as a central vector and two mythical figures, Hermes and Prometeu, as main coordinates. First, we make some considerations about the theoretical bases that support the approach proposed here, and then we indicate the way in which the figures of Prometeu and Hermes lead much of the sociocultural dynamics. Next, we analyze the post-Promethean paradigm that Bruno Latour identifies from five connotations of the term design. We conclude, finally, that the myths of Hermes and Prometheus are implied in each other and that the design expresses, in the contemporary imaginary, this correlation.Este artigo propõe uma reflexão sobre o imaginário contemporâneo, tomando o design como vetor central e duas figuras míticas, Hermes e Prometeu, como coordenadas principais. De início, tecemos algumas considerações acerca dasbases teóricas que amparam a abordagem aqui proposta e, em seguida, indicamos o modo como as figuras de Prometeu e Hermes conduzem boa parte da dinâmica sociocultural. Na sequência, analisamos o paradigma pós-prometeico que BrunoLatour identifica a partir de cinco conotações do termo design. Concluímos, por fim, que os mitos de Hermes e Prometeu se encontram implicados um no outro e que o design expressa, no imaginário contemporâneo, essa correlação.Universidade Federal do Rio Grande do Sul2017-08-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionRevisão de Literaturaapplication/pdfhttps://seer.ufrgs.br/index.php/intexto/article/view/7191110.19132/1807-8583201740.36-56Intexto; n. 40, set./dez. 2017; 36-56Intexto; n. 40, set./dez. 2017; 36-56Intexto; n. 40, set./dez. 2017; 36-56Intexto; n. 40, set./dez. 2017; 36-56Intexto; n. 40, set./dez. 2017; 36-561807-8583reponame:Intexto (Porto Alegre)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/intexto/article/view/71911/43467Copyright (c) 2017 Marcos Beccari, Alberto Filipe Araújo, Rogério de Almeidahttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessBeccari, MarcosAraújo, Alberto FilipeAlmeida, Rogério de2023-11-23T17:00:12Zoai:seer.ufrgs.br:article/71911Revistahttp://seer.ufrgs.br/intextoONGhttp://seer.ufrgs.br/intexto/oai||intexto@ufrgs.br1807-85831807-8583opendoar:2023-11-23T17:00:12Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv Prometheus against Hermes: the place of design in the contemporary imaginary
Prometeu contra Hermes: o lugar do design no imaginário contemporâneo
title Prometheus against Hermes: the place of design in the contemporary imaginary
spellingShingle Prometheus against Hermes: the place of design in the contemporary imaginary
Beccari, Marcos
Imaginário contemporâneo. Prometeu. Hermes. Design.
Contemporary imaginary. Prometheus. Hermes. Design.
title_short Prometheus against Hermes: the place of design in the contemporary imaginary
title_full Prometheus against Hermes: the place of design in the contemporary imaginary
title_fullStr Prometheus against Hermes: the place of design in the contemporary imaginary
title_full_unstemmed Prometheus against Hermes: the place of design in the contemporary imaginary
title_sort Prometheus against Hermes: the place of design in the contemporary imaginary
author Beccari, Marcos
author_facet Beccari, Marcos
Araújo, Alberto Filipe
Almeida, Rogério de
author_role author
author2 Araújo, Alberto Filipe
Almeida, Rogério de
author2_role author
author
dc.contributor.author.fl_str_mv Beccari, Marcos
Araújo, Alberto Filipe
Almeida, Rogério de
dc.subject.por.fl_str_mv Imaginário contemporâneo. Prometeu. Hermes. Design.
Contemporary imaginary. Prometheus. Hermes. Design.
topic Imaginário contemporâneo. Prometeu. Hermes. Design.
Contemporary imaginary. Prometheus. Hermes. Design.
description This article proposes a reflection on the contemporary imaginary, taking the design as a central vector and two mythical figures, Hermes and Prometeu, as main coordinates. First, we make some considerations about the theoretical bases that support the approach proposed here, and then we indicate the way in which the figures of Prometeu and Hermes lead much of the sociocultural dynamics. Next, we analyze the post-Promethean paradigm that Bruno Latour identifies from five connotations of the term design. We conclude, finally, that the myths of Hermes and Prometheus are implied in each other and that the design expresses, in the contemporary imaginary, this correlation.
publishDate 2017
dc.date.none.fl_str_mv 2017-08-25
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Revisão de Literatura
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/71911
10.19132/1807-8583201740.36-56
url https://seer.ufrgs.br/index.php/intexto/article/view/71911
identifier_str_mv 10.19132/1807-8583201740.36-56
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/71911/43467
dc.rights.driver.fl_str_mv Copyright (c) 2017 Marcos Beccari, Alberto Filipe Araújo, Rogério de Almeida
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 Marcos Beccari, Alberto Filipe Araújo, Rogério de Almeida
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Intexto; n. 40, set./dez. 2017; 36-56
Intexto; n. 40, set./dez. 2017; 36-56
Intexto; n. 40, set./dez. 2017; 36-56
Intexto; n. 40, set./dez. 2017; 36-56
Intexto; n. 40, set./dez. 2017; 36-56
1807-8583
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repository.name.fl_str_mv Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)
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