Newspaper advertising: strategies that instigate the consumption and the place of the credit
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Data de Publicação: | 2014 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Em Questão (Online) |
Texto Completo: | https://seer.ufrgs.br/index.php/EmQuestao/article/view/37156 |
Resumo: | The expansion of consumption and the democratization of credit can be identified as triggers of an economy of indebtedness. As the advertising of credit contributes to this scenario, we analyzed its discursive production in order to identify what is enunciated about consumption and credit, and discuss its effects on the modes of subjectivation. The materials, 83 ads collected from a newspaper, were analyzed according to the Foucaultian perspective of analysis of discourse and according to what is endorsed on the Code of Consumer Protection (CDC). As a result, we found a production of a transitory temporality and the constitution of products as personalized and capable of conferring differentiation, which foster consumption. The product credit is naturalized, as if it was only a purchase addendum. Its conditions are almost never present according to the Code, which can lead to unreflect purchase and to the over-indebtedness. According to the results, we point to an imperative review of this type of advertising. |
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Newspaper advertising: strategies that instigate the consumption and the place of the creditPublicidade em jornais: estratégias que instigam o consumo e o lugar do créditoConsumo. Crédito. Publicidade. Subjetividade. EndividamentoPublicidade do créditoConsumption. Credit. Advertising. Subjectivity. Indebtedness.The expansion of consumption and the democratization of credit can be identified as triggers of an economy of indebtedness. As the advertising of credit contributes to this scenario, we analyzed its discursive production in order to identify what is enunciated about consumption and credit, and discuss its effects on the modes of subjectivation. The materials, 83 ads collected from a newspaper, were analyzed according to the Foucaultian perspective of analysis of discourse and according to what is endorsed on the Code of Consumer Protection (CDC). As a result, we found a production of a transitory temporality and the constitution of products as personalized and capable of conferring differentiation, which foster consumption. The product credit is naturalized, as if it was only a purchase addendum. Its conditions are almost never present according to the Code, which can lead to unreflect purchase and to the over-indebtedness. According to the results, we point to an imperative review of this type of advertising.A expansão do consumo e a democratização do crédito podem ser apontadas como desencadeantes de uma economia do endividamento. Como a publicidade do crédito contribui para tal cenário, analisamos a produção discursiva dessa a fim de identificar o que se enuncia sobre consumo e crédito, e discutir seus efeitos nos modos de subjetivação. Os materiais,83 anúncios coletados de um jornal, foram analisados a partir da perspectiva da análise de discurso foucaultiana e face ao preconizado no Código de Defesa do Consumidor. Constatamos a produção de uma temporalidade fugaz e a constituição dos produtos como personalizados e capazes de conferir diferenciação, o que pressiona ao consumo. O produto crédito é naturalizado como se fosse mero adendo da compra. Suas condições quase nunca são devidamente apresentadas conforme o Código, o que pode levar à contratação irrefletida e ao superendividamento. Face aos resultados, apontamos ser imperiosa uma revisão deste tipo de publicidade. Universidade Federal do Rio Grande do Sul, Faculdade de Biblioteconomia e Comunicação, Programa de Pós-Graduação em Ciência da Informação (Porto Alegre/RS)2014-06-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por Paresapplication/pdfhttps://seer.ufrgs.br/index.php/EmQuestao/article/view/37156Em Questão; Vol. 20 No. 1 (2014); 224-246Em Questão; Vol. 20 Núm. 1 (2014); 224-246Em Questão; v. 20 n. 1 (2014); 224-2461808-52451807-8893reponame:Em Questão (Online)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/EmQuestao/article/view/37156/32993Copyright (c) 2014 Inês Henningen, Andréa Costa de Carvalhohttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessHenningen, InêsCarvalho, Andréa Costa de2024-03-18T17:13:43Zoai:seer.ufrgs.br:article/37156Revistahttps://seer.ufrgs.br/emquestao/PUBhttps://seer.ufrgs.br/EmQuestao/oaiemquestao@ufrgs.br||emquestao@ufrgs.br1808-52451807-8893opendoar:2024-03-18T17:13:43Em Questão (Online) - Universidade Federal do Rio Grande do Sul (UFRGS)false |
dc.title.none.fl_str_mv |
Newspaper advertising: strategies that instigate the consumption and the place of the credit Publicidade em jornais: estratégias que instigam o consumo e o lugar do crédito |
title |
Newspaper advertising: strategies that instigate the consumption and the place of the credit |
spellingShingle |
Newspaper advertising: strategies that instigate the consumption and the place of the credit Henningen, Inês Consumo. Crédito. Publicidade. Subjetividade. Endividamento Publicidade do crédito Consumption. Credit. Advertising. Subjectivity. Indebtedness. |
title_short |
Newspaper advertising: strategies that instigate the consumption and the place of the credit |
title_full |
Newspaper advertising: strategies that instigate the consumption and the place of the credit |
title_fullStr |
Newspaper advertising: strategies that instigate the consumption and the place of the credit |
title_full_unstemmed |
Newspaper advertising: strategies that instigate the consumption and the place of the credit |
title_sort |
Newspaper advertising: strategies that instigate the consumption and the place of the credit |
author |
Henningen, Inês |
author_facet |
Henningen, Inês Carvalho, Andréa Costa de |
author_role |
author |
author2 |
Carvalho, Andréa Costa de |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Henningen, Inês Carvalho, Andréa Costa de |
dc.subject.por.fl_str_mv |
Consumo. Crédito. Publicidade. Subjetividade. Endividamento Publicidade do crédito Consumption. Credit. Advertising. Subjectivity. Indebtedness. |
topic |
Consumo. Crédito. Publicidade. Subjetividade. Endividamento Publicidade do crédito Consumption. Credit. Advertising. Subjectivity. Indebtedness. |
description |
The expansion of consumption and the democratization of credit can be identified as triggers of an economy of indebtedness. As the advertising of credit contributes to this scenario, we analyzed its discursive production in order to identify what is enunciated about consumption and credit, and discuss its effects on the modes of subjectivation. The materials, 83 ads collected from a newspaper, were analyzed according to the Foucaultian perspective of analysis of discourse and according to what is endorsed on the Code of Consumer Protection (CDC). As a result, we found a production of a transitory temporality and the constitution of products as personalized and capable of conferring differentiation, which foster consumption. The product credit is naturalized, as if it was only a purchase addendum. Its conditions are almost never present according to the Code, which can lead to unreflect purchase and to the over-indebtedness. According to the results, we point to an imperative review of this type of advertising. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-06-11 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://seer.ufrgs.br/index.php/EmQuestao/article/view/37156 |
url |
https://seer.ufrgs.br/index.php/EmQuestao/article/view/37156 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://seer.ufrgs.br/index.php/EmQuestao/article/view/37156/32993 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2014 Inês Henningen, Andréa Costa de Carvalho https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2014 Inês Henningen, Andréa Costa de Carvalho https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal do Rio Grande do Sul, Faculdade de Biblioteconomia e Comunicação, Programa de Pós-Graduação em Ciência da Informação (Porto Alegre/RS) |
publisher.none.fl_str_mv |
Universidade Federal do Rio Grande do Sul, Faculdade de Biblioteconomia e Comunicação, Programa de Pós-Graduação em Ciência da Informação (Porto Alegre/RS) |
dc.source.none.fl_str_mv |
Em Questão; Vol. 20 No. 1 (2014); 224-246 Em Questão; Vol. 20 Núm. 1 (2014); 224-246 Em Questão; v. 20 n. 1 (2014); 224-246 1808-5245 1807-8893 reponame:Em Questão (Online) instname:Universidade Federal do Rio Grande do Sul (UFRGS) instacron:UFRGS |
instname_str |
Universidade Federal do Rio Grande do Sul (UFRGS) |
instacron_str |
UFRGS |
institution |
UFRGS |
reponame_str |
Em Questão (Online) |
collection |
Em Questão (Online) |
repository.name.fl_str_mv |
Em Questão (Online) - Universidade Federal do Rio Grande do Sul (UFRGS) |
repository.mail.fl_str_mv |
emquestao@ufrgs.br||emquestao@ufrgs.br |
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1799766159899230208 |