Estratégias de competição da Igreja Metodista no mercado religioso nordestino

Detalhes bibliográficos
Autor(a) principal: Marinho, Ricardo Aurelio Madeira
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Repositório Institucional da UFS
Texto Completo: http://ri.ufs.br/jspui/handle/riufs/7152
Resumo: In northeast of Brazil, the Methodist Church, as an evangelical mission church, entered the Brazilian religious field through evangelism, either performed by itinerant missionaries, in its beginning, or by proselytism in the communities where it was present through social or educational works, after its consolidation in the country. However, since the 1990s, with significant changes in the Brazilian religious field, notably the growth of neopentecostal churches, the Methodist Church saw its number of members stagnate and, in some cases, even decline. This rapid growth of neopentecostal churches transformed the Brazilian religious field in a way that promoted changes in forces and resulted in greater competition among religious institutions, which led some religious leaders to a redefinition of their competitive models and strategies. In the case of the Methodist Church in northeastern lands, it is known that some strategies were aimed at a numerical increase of members and, at least, at the maintenance of its space in the religious field. Among the researched strategies are: a) the use of the media; b) the use of marketing and management concepts; c) specialization of religious goods and services; d) changes in liturgies and worship spaces; e) emphasis on tithing. This study aims to investigate the causes and consequences of incorporating competition strategies – business or neopentecostal strategies – in order to maintain the space of the Methodist Church in the religious field, in a church whose doctrines and theological bases are consolidated and point to the movement of the Protestant Reformation.
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spelling Marinho, Ricardo Aurelio MadeiraAndrade Júnior, Péricles Morais de2017-12-21T23:57:03Z2017-12-21T23:57:03Z2016-03-22MARINHO, Ricardo Aurelio Madeira. Estratégias de competição da Igreja Metodista no mercado religioso nordestino. 2016. 108 f. Dissertação (Mestrado Ciências da Religião) - Universidade Federal de Sergipe, São Cristóvão, SE, 2016.http://ri.ufs.br/jspui/handle/riufs/7152In northeast of Brazil, the Methodist Church, as an evangelical mission church, entered the Brazilian religious field through evangelism, either performed by itinerant missionaries, in its beginning, or by proselytism in the communities where it was present through social or educational works, after its consolidation in the country. However, since the 1990s, with significant changes in the Brazilian religious field, notably the growth of neopentecostal churches, the Methodist Church saw its number of members stagnate and, in some cases, even decline. This rapid growth of neopentecostal churches transformed the Brazilian religious field in a way that promoted changes in forces and resulted in greater competition among religious institutions, which led some religious leaders to a redefinition of their competitive models and strategies. In the case of the Methodist Church in northeastern lands, it is known that some strategies were aimed at a numerical increase of members and, at least, at the maintenance of its space in the religious field. Among the researched strategies are: a) the use of the media; b) the use of marketing and management concepts; c) specialization of religious goods and services; d) changes in liturgies and worship spaces; e) emphasis on tithing. This study aims to investigate the causes and consequences of incorporating competition strategies – business or neopentecostal strategies – in order to maintain the space of the Methodist Church in the religious field, in a church whose doctrines and theological bases are consolidated and point to the movement of the Protestant Reformation.No Nordeste brasileiro, a Igreja Metodista, por ser uma igreja evangélica de missão, teve como característica de adentramento no campo religioso brasileiro o evangelismo, seja realizado por missionários itinerantes, logo em seu início; seja com o proselitismo junto às comunidades em que estava inserida por meio de um trabalho social ou educacional, após sua consolidação no país. No entanto, desde a década de 1990, com as significativas mudanças no campo religioso brasileiro, notadamente o crescimento dos neopentecostais, viu seu número de fiéis estagnar e, em alguns casos, até decrescer. Este incremento rápido dos neopentecostais transformou o campo religioso brasileiro de um modo que promoveu uma mudança de forças e resultou numa competição maior entre as instituições religiosas, o que ocasionou uma redefinição nos modelos e estratégias de competição de alguns atores religiosos. No caso da Igreja Metodista em terras nordestinas, temos que algumas estratégias objetivaram um aumento numérico de seus fiéis e, pelo menos, a manutenção de seu espaço no campo religioso. Dentre as estratégias pesquisadas estão: a) utilização de meios de comunicação; b) utilização de marketing e conceitos da administração; c) especialização dos produtos e serviços religiosos; d) mudanças nas liturgias e nos locais de culto; e) ênfase nos dízimos. Este trabalho objetiva investigar as causas e consequências da adoção pela Igreja Metodista de estratégias de competição, algumas empresariais e, outras, advinda de denominações neopentecostais, com vistas à manutenção do espaço no campo religioso, em uma igreja de doutrinas e bases teológicas consolidadas, que remontam ao movimento da Reforma Protestante.São Cristóvão, SEporReligiãoIgreja MetodistaMercado religiosoEstratégias de competiçãoProtestantismo no BrasilNordeste (Brasil)Methodist ChurchReligious marketGrowth strategiesProtestantism in BrazilNortheast (Brazil)CIENCIAS HUMANAS::TEOLOGIAEstratégias de competição da Igreja Metodista no mercado religioso nordestinoinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisPós-Graduação em Ciências da ReligiãoUniversidade Federal de Sergipereponame:Repositório Institucional da UFSinstname:Universidade Federal de Sergipe (UFS)instacron:UFSinfo:eu-repo/semantics/openAccessLICENSElicense.txtlicense.txttext/plain; charset=utf-81475https://ri.ufs.br/jspui/bitstream/riufs/7152/1/license.txt098cbbf65c2c15e1fb2e49c5d306a44cMD51ORIGINALRICARDO_AURELIO_MADEIRA_MARINHO.pdfRICARDO_AURELIO_MADEIRA_MARINHO.pdfapplication/pdf902426https://ri.ufs.br/jspui/bitstream/riufs/7152/2/RICARDO_AURELIO_MADEIRA_MARINHO.pdfb36edbb1f7ca77bde19c81cbb93087efMD52TEXTRICARDO_AURELIO_MADEIRA_MARINHO.pdf.txtRICARDO_AURELIO_MADEIRA_MARINHO.pdf.txtExtracted texttext/plain264260https://ri.ufs.br/jspui/bitstream/riufs/7152/3/RICARDO_AURELIO_MADEIRA_MARINHO.pdf.txt9c26a05ad45d5d23b3fb6ba64c1e15a6MD53THUMBNAILRICARDO_AURELIO_MADEIRA_MARINHO.pdf.jpgRICARDO_AURELIO_MADEIRA_MARINHO.pdf.jpgGenerated Thumbnailimage/jpeg1299https://ri.ufs.br/jspui/bitstream/riufs/7152/4/RICARDO_AURELIO_MADEIRA_MARINHO.pdf.jpg9099e14b067b5c33156955ea1ed5a256MD54riufs/71522017-12-21 20:57:03.349oai:ufs.br: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Repositório InstitucionalPUBhttps://ri.ufs.br/oai/requestrepositorio@academico.ufs.bropendoar:2017-12-21T23:57:03Repositório Institucional da UFS - Universidade Federal de Sergipe (UFS)false
dc.title.pt_BR.fl_str_mv Estratégias de competição da Igreja Metodista no mercado religioso nordestino
title Estratégias de competição da Igreja Metodista no mercado religioso nordestino
spellingShingle Estratégias de competição da Igreja Metodista no mercado religioso nordestino
Marinho, Ricardo Aurelio Madeira
Religião
Igreja Metodista
Mercado religioso
Estratégias de competição
Protestantismo no Brasil
Nordeste (Brasil)
Methodist Church
Religious market
Growth strategies
Protestantism in Brazil
Northeast (Brazil)
CIENCIAS HUMANAS::TEOLOGIA
title_short Estratégias de competição da Igreja Metodista no mercado religioso nordestino
title_full Estratégias de competição da Igreja Metodista no mercado religioso nordestino
title_fullStr Estratégias de competição da Igreja Metodista no mercado religioso nordestino
title_full_unstemmed Estratégias de competição da Igreja Metodista no mercado religioso nordestino
title_sort Estratégias de competição da Igreja Metodista no mercado religioso nordestino
author Marinho, Ricardo Aurelio Madeira
author_facet Marinho, Ricardo Aurelio Madeira
author_role author
dc.contributor.author.fl_str_mv Marinho, Ricardo Aurelio Madeira
dc.contributor.advisor1.fl_str_mv Andrade Júnior, Péricles Morais de
contributor_str_mv Andrade Júnior, Péricles Morais de
dc.subject.por.fl_str_mv Religião
Igreja Metodista
Mercado religioso
Estratégias de competição
Protestantismo no Brasil
Nordeste (Brasil)
topic Religião
Igreja Metodista
Mercado religioso
Estratégias de competição
Protestantismo no Brasil
Nordeste (Brasil)
Methodist Church
Religious market
Growth strategies
Protestantism in Brazil
Northeast (Brazil)
CIENCIAS HUMANAS::TEOLOGIA
dc.subject.eng.fl_str_mv Methodist Church
Religious market
Growth strategies
Protestantism in Brazil
Northeast (Brazil)
dc.subject.cnpq.fl_str_mv CIENCIAS HUMANAS::TEOLOGIA
description In northeast of Brazil, the Methodist Church, as an evangelical mission church, entered the Brazilian religious field through evangelism, either performed by itinerant missionaries, in its beginning, or by proselytism in the communities where it was present through social or educational works, after its consolidation in the country. However, since the 1990s, with significant changes in the Brazilian religious field, notably the growth of neopentecostal churches, the Methodist Church saw its number of members stagnate and, in some cases, even decline. This rapid growth of neopentecostal churches transformed the Brazilian religious field in a way that promoted changes in forces and resulted in greater competition among religious institutions, which led some religious leaders to a redefinition of their competitive models and strategies. In the case of the Methodist Church in northeastern lands, it is known that some strategies were aimed at a numerical increase of members and, at least, at the maintenance of its space in the religious field. Among the researched strategies are: a) the use of the media; b) the use of marketing and management concepts; c) specialization of religious goods and services; d) changes in liturgies and worship spaces; e) emphasis on tithing. This study aims to investigate the causes and consequences of incorporating competition strategies – business or neopentecostal strategies – in order to maintain the space of the Methodist Church in the religious field, in a church whose doctrines and theological bases are consolidated and point to the movement of the Protestant Reformation.
publishDate 2016
dc.date.issued.fl_str_mv 2016-03-22
dc.date.accessioned.fl_str_mv 2017-12-21T23:57:03Z
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dc.identifier.citation.fl_str_mv MARINHO, Ricardo Aurelio Madeira. Estratégias de competição da Igreja Metodista no mercado religioso nordestino. 2016. 108 f. Dissertação (Mestrado Ciências da Religião) - Universidade Federal de Sergipe, São Cristóvão, SE, 2016.
dc.identifier.uri.fl_str_mv http://ri.ufs.br/jspui/handle/riufs/7152
identifier_str_mv MARINHO, Ricardo Aurelio Madeira. Estratégias de competição da Igreja Metodista no mercado religioso nordestino. 2016. 108 f. Dissertação (Mestrado Ciências da Religião) - Universidade Federal de Sergipe, São Cristóvão, SE, 2016.
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