Competitive Intelligence in Perspective to be a Source of Competitive Advantage and Strategic Contributions

Detalhes bibliográficos
Autor(a) principal: Buzzerio, Felipe Gama
Data de Publicação: 2014
Outros Autores: Marcondes, Reynaldo Cavalheiro
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista de Ciências da Administração
Texto Completo: https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2014v16n40p235
Resumo: This article examines the prospect of Competitive Intelligence (CI) constitute a source of competitive advantage in light of the Resource Based View and its contribution to the strategic management of the company. Relies on exploratory and descriptive research using the qualitative method. Six managers responsible for CI activities institutionalized in large different business companies were interviewed. Data were processed and analyzed with the application of content analysis. It was concluded that the CI is unable to be a source of competitive advantage but rather as an effective support to decision making process in the surveyed companies. Apparently CI products meet the specific needs of internal customers, facilitate the integration of CI with marketing and operations, help in the identification of risks through the analysis of strategic information, which is a differentiator compared to other types of intelligences.
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spelling Competitive Intelligence in Perspective to be a Source of Competitive Advantage and Strategic ContributionsA Inteligência Competitiva na Perspecitiva de ser uma Fonte de Vantagem Competitiva e suas Contribuições EstratégicasThis article examines the prospect of Competitive Intelligence (CI) constitute a source of competitive advantage in light of the Resource Based View and its contribution to the strategic management of the company. Relies on exploratory and descriptive research using the qualitative method. Six managers responsible for CI activities institutionalized in large different business companies were interviewed. Data were processed and analyzed with the application of content analysis. It was concluded that the CI is unable to be a source of competitive advantage but rather as an effective support to decision making process in the surveyed companies. Apparently CI products meet the specific needs of internal customers, facilitate the integration of CI with marketing and operations, help in the identification of risks through the analysis of strategic information, which is a differentiator compared to other types of intelligences.Este artigo examina a perspectiva de a Inteligência Competitiva (IC) se constituir em uma fonte de vantagem competitiva, à luz da Visão Baseada em Recursos, e sua contribuição para a administração estratégica da empresa. Apoia-se em pesquisa exploratória e descritiva com a utilização do método qualitativo. Foram entrevistados seis gestores responsáveis pelas atividades de IC institucionalizadas em empresas de grande porte de negócios diferentes. Os dados foram tratados e analisados com a aplicação da Análise de Conteúdo. Concluiu-se que a IC  não pode ser considerada como uma fonte de vantagem competitiva, mas sim como um apoio efetivo ao processo decisório nas empresas da pesquisa. Aparentemente, os produtos da IC atendem às necessidades pontuais dos clientes internos, facilitam a integração da IC com marketing e operações, ajudam na identificação de riscos por meio da análise das informações de natureza estratégica, o que constitui um diferenciador da IC em relação às outras inteligências.Universidade Federal de Santa Catarina2014-12-16info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa Teórico-Empíricaapplication/pdfhttps://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2014v16n40p23510.5007/2175-8077.2014v16n40p235Revista de Ciências da Administração; V.16 N.40 DEZEMBRO 2014; 235 - 2492175-80771516-3865reponame:Revista de Ciências da Administraçãoinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2014v16n40p235/pdf_46Buzzerio, Felipe GamaMarcondes, Reynaldo Cavalheiroinfo:eu-repo/semantics/openAccess2018-06-20T19:04:07Zoai:periodicos.ufsc.br:article/30294Revistahttp://www.periodicos.ufsc.br/index.php/admPUBhttps://periodicos.ufsc.br/index.php/adm/oairevista@cse.ufsc.br||mfpcris@gmail.com||rca.cse@contato.ufsc.br2175-80771516-3865opendoar:2018-06-20T19:04:07Revista de Ciências da Administração - Universidade Federal de Santa Catarina (UFSC)false
dc.title.none.fl_str_mv Competitive Intelligence in Perspective to be a Source of Competitive Advantage and Strategic Contributions
A Inteligência Competitiva na Perspecitiva de ser uma Fonte de Vantagem Competitiva e suas Contribuições Estratégicas
title Competitive Intelligence in Perspective to be a Source of Competitive Advantage and Strategic Contributions
spellingShingle Competitive Intelligence in Perspective to be a Source of Competitive Advantage and Strategic Contributions
Buzzerio, Felipe Gama
title_short Competitive Intelligence in Perspective to be a Source of Competitive Advantage and Strategic Contributions
title_full Competitive Intelligence in Perspective to be a Source of Competitive Advantage and Strategic Contributions
title_fullStr Competitive Intelligence in Perspective to be a Source of Competitive Advantage and Strategic Contributions
title_full_unstemmed Competitive Intelligence in Perspective to be a Source of Competitive Advantage and Strategic Contributions
title_sort Competitive Intelligence in Perspective to be a Source of Competitive Advantage and Strategic Contributions
author Buzzerio, Felipe Gama
author_facet Buzzerio, Felipe Gama
Marcondes, Reynaldo Cavalheiro
author_role author
author2 Marcondes, Reynaldo Cavalheiro
author2_role author
dc.contributor.author.fl_str_mv Buzzerio, Felipe Gama
Marcondes, Reynaldo Cavalheiro
description This article examines the prospect of Competitive Intelligence (CI) constitute a source of competitive advantage in light of the Resource Based View and its contribution to the strategic management of the company. Relies on exploratory and descriptive research using the qualitative method. Six managers responsible for CI activities institutionalized in large different business companies were interviewed. Data were processed and analyzed with the application of content analysis. It was concluded that the CI is unable to be a source of competitive advantage but rather as an effective support to decision making process in the surveyed companies. Apparently CI products meet the specific needs of internal customers, facilitate the integration of CI with marketing and operations, help in the identification of risks through the analysis of strategic information, which is a differentiator compared to other types of intelligences.
publishDate 2014
dc.date.none.fl_str_mv 2014-12-16
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Pesquisa Teórico-Empírica
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2014v16n40p235
10.5007/2175-8077.2014v16n40p235
url https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2014v16n40p235
identifier_str_mv 10.5007/2175-8077.2014v16n40p235
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2014v16n40p235/pdf_46
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Santa Catarina
publisher.none.fl_str_mv Universidade Federal de Santa Catarina
dc.source.none.fl_str_mv Revista de Ciências da Administração; V.16 N.40 DEZEMBRO 2014; 235 - 249
2175-8077
1516-3865
reponame:Revista de Ciências da Administração
instname:Universidade Federal de Santa Catarina (UFSC)
instacron:UFSC
instname_str Universidade Federal de Santa Catarina (UFSC)
instacron_str UFSC
institution UFSC
reponame_str Revista de Ciências da Administração
collection Revista de Ciências da Administração
repository.name.fl_str_mv Revista de Ciências da Administração - Universidade Federal de Santa Catarina (UFSC)
repository.mail.fl_str_mv revista@cse.ufsc.br||mfpcris@gmail.com||rca.cse@contato.ufsc.br
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