Elements of the Internal Environment Innovation Culture that contribute to the adoption of eco-innovation strategies for competitiveness: analysis of industrial companies in the construction sector

Detalhes bibliográficos
Autor(a) principal: da Rosa Vendler, Marize Helena
Data de Publicação: 2018
Outros Autores: Maçaneiro, Marlete Beatriz
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista de Ciências da Administração
Texto Completo: https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2018v20n51p120
Resumo: This article analyzes the elements of the innovation culture of the internal environment that can contribute to the adoption of eco-innovation strategies in the construction industry as a factor of organizational competitiveness. It is a descriptive and exploratory research, with a qualitative approach, developed in five companies, adopting the techniques of content analysis and triangulation. For the analysis of the data, the categories were defined: elements of the innovation culture of the internal environment "beliefs and values", "structure", "stimulus to innovation", "open communication"; and resulting elements "eco-innovation strategies" and "organizational competitiveness". The results point out that the cultural elements present sources that guide environmental and innovative strategies and behaviors for eco-innovation purposes, especially the "stimulus to innovation” and “structure" elements, which led to the appearance of eco-innovations. It was verified that the managers of the companies understand that the strategies of eco-innovation contribute to the organizational competitiveness, since they guarantee the predilection of the clients.
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spelling Elements of the Internal Environment Innovation Culture that contribute to the adoption of eco-innovation strategies for competitiveness: analysis of industrial companies in the construction sectorElementos da Cultura de Inovação do Ambiente Interno que contribuem para adoção de estratégias de ecoinovação para competitividade: análise de empresas industriais do setor da construçãoThis article analyzes the elements of the innovation culture of the internal environment that can contribute to the adoption of eco-innovation strategies in the construction industry as a factor of organizational competitiveness. It is a descriptive and exploratory research, with a qualitative approach, developed in five companies, adopting the techniques of content analysis and triangulation. For the analysis of the data, the categories were defined: elements of the innovation culture of the internal environment "beliefs and values", "structure", "stimulus to innovation", "open communication"; and resulting elements "eco-innovation strategies" and "organizational competitiveness". The results point out that the cultural elements present sources that guide environmental and innovative strategies and behaviors for eco-innovation purposes, especially the "stimulus to innovation” and “structure" elements, which led to the appearance of eco-innovations. It was verified that the managers of the companies understand that the strategies of eco-innovation contribute to the organizational competitiveness, since they guarantee the predilection of the clients.Este artigo analisa os elementos da cultura de inovação do ambiente interno, que possam contribuir para a adoção de estratégias de ecoinovação na indústria da construção, como fator de competitividade organizacional. Trata-se de uma pesquisa descritiva e exploratória, de abordagem qualitativa, desenvolvida em cinco empresas, adotando-se as técnicas de análise de conteúdo e de triangulação. Para a análise dos dados, foram definidas as categorias: elementos da cultura de inovação do ambiente interno “crenças e valores”; “estrutura”; “estímulo à inovação”; “comunicação aberta”; e elementos resultantes “estratégias de ecoinovação” e “competitividade organizacional”. Os resultados apontam que os elementos culturais apresentam fontes que orientam comportamentos e estratégias ambientais e inovadoras para propósitos ecoinovadores, principalmente os elementos “estímulo à inovação” e “estrutura”, os quais conduziram o surgimento de ecoinovações. Constatou-se que os gestores das empresas entendem que as estratégias de ecoinovação contribuem para a competitividade organizacional, uma vez que garantem a predileção dos clientes.Universidade Federal de Santa Catarina2018-08-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionEstudo de caso múltiplosapplication/pdfhttps://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2018v20n51p12010.5007/2175-8077.2018v20n51p120Revista de Ciências da Administração; V.20 N.51 Agosto de 2018; 120-1372175-80771516-3865reponame:Revista de Ciências da Administraçãoinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2018v20n51p120/pdfCopyright (c) 2018 Revista de Ciências da Administraçãoinfo:eu-repo/semantics/openAccessda Rosa Vendler, Marize HelenaMaçaneiro, Marlete Beatriz2020-08-07T10:28:18Zoai:periodicos.ufsc.br:article/50701Revistahttp://www.periodicos.ufsc.br/index.php/admPUBhttps://periodicos.ufsc.br/index.php/adm/oairevista@cse.ufsc.br||mfpcris@gmail.com||rca.cse@contato.ufsc.br2175-80771516-3865opendoar:2020-08-07T10:28:18Revista de Ciências da Administração - Universidade Federal de Santa Catarina (UFSC)false
dc.title.none.fl_str_mv Elements of the Internal Environment Innovation Culture that contribute to the adoption of eco-innovation strategies for competitiveness: analysis of industrial companies in the construction sector
Elementos da Cultura de Inovação do Ambiente Interno que contribuem para adoção de estratégias de ecoinovação para competitividade: análise de empresas industriais do setor da construção
title Elements of the Internal Environment Innovation Culture that contribute to the adoption of eco-innovation strategies for competitiveness: analysis of industrial companies in the construction sector
spellingShingle Elements of the Internal Environment Innovation Culture that contribute to the adoption of eco-innovation strategies for competitiveness: analysis of industrial companies in the construction sector
da Rosa Vendler, Marize Helena
title_short Elements of the Internal Environment Innovation Culture that contribute to the adoption of eco-innovation strategies for competitiveness: analysis of industrial companies in the construction sector
title_full Elements of the Internal Environment Innovation Culture that contribute to the adoption of eco-innovation strategies for competitiveness: analysis of industrial companies in the construction sector
title_fullStr Elements of the Internal Environment Innovation Culture that contribute to the adoption of eco-innovation strategies for competitiveness: analysis of industrial companies in the construction sector
title_full_unstemmed Elements of the Internal Environment Innovation Culture that contribute to the adoption of eco-innovation strategies for competitiveness: analysis of industrial companies in the construction sector
title_sort Elements of the Internal Environment Innovation Culture that contribute to the adoption of eco-innovation strategies for competitiveness: analysis of industrial companies in the construction sector
author da Rosa Vendler, Marize Helena
author_facet da Rosa Vendler, Marize Helena
Maçaneiro, Marlete Beatriz
author_role author
author2 Maçaneiro, Marlete Beatriz
author2_role author
dc.contributor.author.fl_str_mv da Rosa Vendler, Marize Helena
Maçaneiro, Marlete Beatriz
description This article analyzes the elements of the innovation culture of the internal environment that can contribute to the adoption of eco-innovation strategies in the construction industry as a factor of organizational competitiveness. It is a descriptive and exploratory research, with a qualitative approach, developed in five companies, adopting the techniques of content analysis and triangulation. For the analysis of the data, the categories were defined: elements of the innovation culture of the internal environment "beliefs and values", "structure", "stimulus to innovation", "open communication"; and resulting elements "eco-innovation strategies" and "organizational competitiveness". The results point out that the cultural elements present sources that guide environmental and innovative strategies and behaviors for eco-innovation purposes, especially the "stimulus to innovation” and “structure" elements, which led to the appearance of eco-innovations. It was verified that the managers of the companies understand that the strategies of eco-innovation contribute to the organizational competitiveness, since they guarantee the predilection of the clients.
publishDate 2018
dc.date.none.fl_str_mv 2018-08-12
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Estudo de caso múltiplos
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2018v20n51p120
10.5007/2175-8077.2018v20n51p120
url https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2018v20n51p120
identifier_str_mv 10.5007/2175-8077.2018v20n51p120
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2018v20n51p120/pdf
dc.rights.driver.fl_str_mv Copyright (c) 2018 Revista de Ciências da Administração
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Revista de Ciências da Administração
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Santa Catarina
publisher.none.fl_str_mv Universidade Federal de Santa Catarina
dc.source.none.fl_str_mv Revista de Ciências da Administração; V.20 N.51 Agosto de 2018; 120-137
2175-8077
1516-3865
reponame:Revista de Ciências da Administração
instname:Universidade Federal de Santa Catarina (UFSC)
instacron:UFSC
instname_str Universidade Federal de Santa Catarina (UFSC)
instacron_str UFSC
institution UFSC
reponame_str Revista de Ciências da Administração
collection Revista de Ciências da Administração
repository.name.fl_str_mv Revista de Ciências da Administração - Universidade Federal de Santa Catarina (UFSC)
repository.mail.fl_str_mv revista@cse.ufsc.br||mfpcris@gmail.com||rca.cse@contato.ufsc.br
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