SLOW FASHION, CIRCULAR AND CREATIVE ECONOMY FOR ENVIRONMENTAL SUSTAINABILITY IN FASHION: THE ROLE OF ONLINE SOCIAL NETWORK SERVICE

• Autor(a) principal: Silva, Larissa Lima
• Data de Publicação: 2022
• Outros Autores: Issberner, Liz Rejane, Rodrigues, Fernando de Assis
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Mix Sustentável (Online)
• Texto Completo: https://ojs.sites.ufsc.br/index.php/mixsustentavel/article/view/5198

The protagonism that Information and Communication Technologies have gained nowadays has led to virtual spaces of interrelationship, such as Online Social Network Services, expanding the possibilities of communication of the most diverse social groups. From the environmental point of view, sustainable movements that aim to promote a more conscious consumption pattern have opportunities for visibility and dissemination of their principles in these virtual spaces. The objective of this article is to identify and analyze the spread of the principles of the Slow Fashion movement in an Online Social Network Service, Instagram, as an alternative of conscious consumption of clothing and that transits between the concepts of Circular Economy and Creative Economy. This is an exploratory and descriptive research, with a qualitative approach, which verifies the presence of Slow Fashion on Instagram from a strategy of information retrieval from the use of keywords, which configures the exploratory part of this research. The results indicate that Slow Fashion is a movement with adherence in Brazil and has a presence on the Instagram platform. It is concluded that, facing the ecological crisis, Instagram can contribute to the change of individual habits towards a more sustainable consumption.