New Right Wing in Brazil and Political Communications strategies in Social Media
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Em Tese (Florianópolis) |
Texto Completo: | https://periodicos.ufsc.br/index.php/emtese/article/view/78974 |
Resumo: | This article has as main objective the discussion of the formation of a new right in Brazil, using the initial chronological mark of the demonstrations against Dilma Rousseff (PT) in 2015 and as the apogee of the rise of Jair Bolsonaro (then, in the PSL) to the Presidency of the Republic, in 2018. The idea is to address the axes of the political formation of the speeches of this new right, analyzing some strategies of political communication, mainly in social media. The research problem is to identify whether such communicative approaches are effective with the Brazilian electorate. The chosen methods are literature review and observation of the speeches of political actors related to the theoretical and intellectual axes of these ideological groups, sometimes represented in parties. The conclusions show an increase in the communication channels of the new right in Brazil, reinforcing the connection with the voter and expanding this new politicalideological alignment in the country |
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New Right Wing in Brazil and Political Communications strategies in Social MediaAs novas direitas no Brasil e as estratégias de comunicação política nas mídias sociaisThis article has as main objective the discussion of the formation of a new right in Brazil, using the initial chronological mark of the demonstrations against Dilma Rousseff (PT) in 2015 and as the apogee of the rise of Jair Bolsonaro (then, in the PSL) to the Presidency of the Republic, in 2018. The idea is to address the axes of the political formation of the speeches of this new right, analyzing some strategies of political communication, mainly in social media. The research problem is to identify whether such communicative approaches are effective with the Brazilian electorate. The chosen methods are literature review and observation of the speeches of political actors related to the theoretical and intellectual axes of these ideological groups, sometimes represented in parties. The conclusions show an increase in the communication channels of the new right in Brazil, reinforcing the connection with the voter and expanding this new politicalideological alignment in the countryEste trabalho tem como principal objetivo a discussão da formação de uma nova direita no Brasil, usando o marco cronológico das manifestações contra Dilma Rousseff (PT) em 2015 e como apogeu a ascensão de Jair Bolsonaro (então, no PSL) à Presidência da República, em 2018. A ideia é tratar do eixo discursivo da formação dessa nova direita, analisando algumas estratégias de comunicação política. O problema de pesquisa está em identificar se tais abordagens são eficazes junto ao eleitorado brasileiro. Os métodos são a revisão de literatura e a análise de discurso relacionada aos eixos teórico e intelectual desses agrupamentos ideológicos, às vezes representados em partidos. As conclusões mostram crescimento dos canais de comunicação da nova direita no Brasil, reforçando a conexão com o eleitor e ampliando esse novo alinhamento político-ideológico no país.Universidade Federal de Santa Catarina2021-09-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsc.br/index.php/emtese/article/view/7897410.5007/1806.5023.2021.e78974Em Tese; v. 18 n. 2 (2021): Dossiê: Nova Direita no Brasil: Matrizes teóricas, intelectuais e discursivas; 245-2691806-5023reponame:Em Tese (Florianópolis)instname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/emtese/article/view/78974/47376http://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessSilva de Oliveira, AndréRodrigo de Messias Leite, BrenoSilva Marques, Rodolfo 2021-09-29T17:48:24Zoai:periodicos.ufsc.br:article/78974Revistahttps://periodicos.ufsc.br/index.php/emtese/PUBhttps://periodicos.ufsc.br/index.php/emtese/oaiportaldeperiodicos.bu@contato.ufsc.br||revistaemtese@gmail.com1806-50231806-5023opendoar:2021-09-29T17:48:24Em Tese (Florianópolis) - Universidade Federal de Santa Catarina (UFSC)false |
dc.title.none.fl_str_mv |
New Right Wing in Brazil and Political Communications strategies in Social Media As novas direitas no Brasil e as estratégias de comunicação política nas mídias sociais |
title |
New Right Wing in Brazil and Political Communications strategies in Social Media |
spellingShingle |
New Right Wing in Brazil and Political Communications strategies in Social Media Silva de Oliveira, André |
title_short |
New Right Wing in Brazil and Political Communications strategies in Social Media |
title_full |
New Right Wing in Brazil and Political Communications strategies in Social Media |
title_fullStr |
New Right Wing in Brazil and Political Communications strategies in Social Media |
title_full_unstemmed |
New Right Wing in Brazil and Political Communications strategies in Social Media |
title_sort |
New Right Wing in Brazil and Political Communications strategies in Social Media |
author |
Silva de Oliveira, André |
author_facet |
Silva de Oliveira, André Rodrigo de Messias Leite, Breno Silva Marques, Rodolfo |
author_role |
author |
author2 |
Rodrigo de Messias Leite, Breno Silva Marques, Rodolfo |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Silva de Oliveira, André Rodrigo de Messias Leite, Breno Silva Marques, Rodolfo |
description |
This article has as main objective the discussion of the formation of a new right in Brazil, using the initial chronological mark of the demonstrations against Dilma Rousseff (PT) in 2015 and as the apogee of the rise of Jair Bolsonaro (then, in the PSL) to the Presidency of the Republic, in 2018. The idea is to address the axes of the political formation of the speeches of this new right, analyzing some strategies of political communication, mainly in social media. The research problem is to identify whether such communicative approaches are effective with the Brazilian electorate. The chosen methods are literature review and observation of the speeches of political actors related to the theoretical and intellectual axes of these ideological groups, sometimes represented in parties. The conclusions show an increase in the communication channels of the new right in Brazil, reinforcing the connection with the voter and expanding this new politicalideological alignment in the country |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-09-29 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufsc.br/index.php/emtese/article/view/78974 10.5007/1806.5023.2021.e78974 |
url |
https://periodicos.ufsc.br/index.php/emtese/article/view/78974 |
identifier_str_mv |
10.5007/1806.5023.2021.e78974 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.ufsc.br/index.php/emtese/article/view/78974/47376 |
dc.rights.driver.fl_str_mv |
http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina |
publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina |
dc.source.none.fl_str_mv |
Em Tese; v. 18 n. 2 (2021): Dossiê: Nova Direita no Brasil: Matrizes teóricas, intelectuais e discursivas; 245-269 1806-5023 reponame:Em Tese (Florianópolis) instname:Universidade Federal de Santa Catarina (UFSC) instacron:UFSC |
instname_str |
Universidade Federal de Santa Catarina (UFSC) |
instacron_str |
UFSC |
institution |
UFSC |
reponame_str |
Em Tese (Florianópolis) |
collection |
Em Tese (Florianópolis) |
repository.name.fl_str_mv |
Em Tese (Florianópolis) - Universidade Federal de Santa Catarina (UFSC) |
repository.mail.fl_str_mv |
portaldeperiodicos.bu@contato.ufsc.br||revistaemtese@gmail.com |
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1797239879875166208 |