Crossover on The Marvel Universe: a case study about luke cage tv series

Detalhes bibliográficos
Autor(a) principal: Passos Affini, Letícia
Data de Publicação: 2017
Outros Autores: Fermino de Souza, Laís Maria
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista GEMInIS
Texto Completo: https://www.revistageminis.ufscar.br/index.php/geminis/article/view/299
Resumo: The Marvel Cinemactic Universe is given through the connection of the narratives available in different media platforms. So, differentiated and innovative products are offered to the consumer. In this context, we try to answer the following question: how many crossover elements appear in the first episode of the first season of the Luke Cage TV series? The bibliographical research and the application of the case study, proposed by Robert K. Yin (2010), were established as methodology. It was verified the occurrence of eight crossover elements, these articulate different plots. The study highlights the on demand experience as part of the expansion of the Marvel fictional universe.
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spelling Crossover on The Marvel Universe: a case study about luke cage tv seriesCrossover no Universo Marvel: estudo do caso sobre a série luke cageNarrativa transmídiaCrossoverAudiovisualNetflixMarcaTransmidia storytellingCrossoverAudiovisualNetflixBrandThe Marvel Cinemactic Universe is given through the connection of the narratives available in different media platforms. So, differentiated and innovative products are offered to the consumer. In this context, we try to answer the following question: how many crossover elements appear in the first episode of the first season of the Luke Cage TV series? The bibliographical research and the application of the case study, proposed by Robert K. Yin (2010), were established as methodology. It was verified the occurrence of eight crossover elements, these articulate different plots. The study highlights the on demand experience as part of the expansion of the Marvel fictional universe.O Universo Cinematográfico Marvel é dado a partir da conexão das narrativas disponibilizadas em diferentes plataformas midiáticas. Desse modo, são ofertados produtos diferenciados e inovadores ao consumidor. Nesse cenário, busca-se responder a seguinte pergunta: quantos elementos crossover aparecem no primeiro episódio da primeira temporada da série Luke Cage? Estabeleceu-se como metodologia a pesquisa bibliográfica e a aplicação do estudo do caso proposto por Robert K. Yin (2010). Constatou-se a ocorrência de oito elementos crossover, estes articulam tramas distintas. Destaca-se no estudo a incorporação da experiência on demand como parte da expansão do universo ficcional Marvel.UFSCar2017-08-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/299Revista GEMInIS; v. 8 n. 2 (2017): Vídeo Sob Demanda - novo modelo de negócio para o audiovisual brasileiro - Parte 2; 106-130Revista GEMInIS; Vol. 8 No. 2 (2017): Vídeo Sob Demanda - novo modelo de negócio para o audiovisual brasileiro - Parte 2; 106-130Revista GEMInIS; Vol. 8 Núm. 2 (2017): Vídeo Sob Demanda - novo modelo de negócio para o audiovisual brasileiro - Parte 2; 106-1302179-1465reponame:Revista GEMInISinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARporhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/299/266Copyright (c) 2017 Letícia Passos Affini, Laís Maria Fermino de Souzainfo:eu-repo/semantics/openAccessPassos Affini, LetíciaFermino de Souza, Laís Maria2020-08-10T20:10:29Zoai:ojs.pkp.sfu.ca:article/299Revistahttps://www.revistageminis.ufscar.br/index.php/geminisPUBhttps://www.revistageminis.ufscar.br/index.php/geminis/oai||revista.geminisufscar@gmail.com2179-14652179-1465opendoar:2020-08-10T20:10:29Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)false
dc.title.none.fl_str_mv Crossover on The Marvel Universe: a case study about luke cage tv series
Crossover no Universo Marvel: estudo do caso sobre a série luke cage
title Crossover on The Marvel Universe: a case study about luke cage tv series
spellingShingle Crossover on The Marvel Universe: a case study about luke cage tv series
Passos Affini, Letícia
Narrativa transmídia
Crossover
Audiovisual
Netflix
Marca
Transmidia storytelling
Crossover
Audiovisual
Netflix
Brand
title_short Crossover on The Marvel Universe: a case study about luke cage tv series
title_full Crossover on The Marvel Universe: a case study about luke cage tv series
title_fullStr Crossover on The Marvel Universe: a case study about luke cage tv series
title_full_unstemmed Crossover on The Marvel Universe: a case study about luke cage tv series
title_sort Crossover on The Marvel Universe: a case study about luke cage tv series
author Passos Affini, Letícia
author_facet Passos Affini, Letícia
Fermino de Souza, Laís Maria
author_role author
author2 Fermino de Souza, Laís Maria
author2_role author
dc.contributor.author.fl_str_mv Passos Affini, Letícia
Fermino de Souza, Laís Maria
dc.subject.por.fl_str_mv Narrativa transmídia
Crossover
Audiovisual
Netflix
Marca
Transmidia storytelling
Crossover
Audiovisual
Netflix
Brand
topic Narrativa transmídia
Crossover
Audiovisual
Netflix
Marca
Transmidia storytelling
Crossover
Audiovisual
Netflix
Brand
description The Marvel Cinemactic Universe is given through the connection of the narratives available in different media platforms. So, differentiated and innovative products are offered to the consumer. In this context, we try to answer the following question: how many crossover elements appear in the first episode of the first season of the Luke Cage TV series? The bibliographical research and the application of the case study, proposed by Robert K. Yin (2010), were established as methodology. It was verified the occurrence of eight crossover elements, these articulate different plots. The study highlights the on demand experience as part of the expansion of the Marvel fictional universe.
publishDate 2017
dc.date.none.fl_str_mv 2017-08-29
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/299
url https://www.revistageminis.ufscar.br/index.php/geminis/article/view/299
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/299/266
dc.rights.driver.fl_str_mv Copyright (c) 2017 Letícia Passos Affini, Laís Maria Fermino de Souza
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 Letícia Passos Affini, Laís Maria Fermino de Souza
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UFSCar
publisher.none.fl_str_mv UFSCar
dc.source.none.fl_str_mv Revista GEMInIS; v. 8 n. 2 (2017): Vídeo Sob Demanda - novo modelo de negócio para o audiovisual brasileiro - Parte 2; 106-130
Revista GEMInIS; Vol. 8 No. 2 (2017): Vídeo Sob Demanda - novo modelo de negócio para o audiovisual brasileiro - Parte 2; 106-130
Revista GEMInIS; Vol. 8 Núm. 2 (2017): Vídeo Sob Demanda - novo modelo de negócio para o audiovisual brasileiro - Parte 2; 106-130
2179-1465
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instname:Universidade Federal de São Carlos (UFSCAR)
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instname_str Universidade Federal de São Carlos (UFSCAR)
instacron_str UFSCAR
institution UFSCAR
reponame_str Revista GEMInIS
collection Revista GEMInIS
repository.name.fl_str_mv Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)
repository.mail.fl_str_mv ||revista.geminisufscar@gmail.com
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