The electoral photograph reloaded: a social semiotic approach

Detalhes bibliográficos
Autor(a) principal: Veloso, Francisco Osvanilson Dourado
Data de Publicação: 2016
Tipo de documento: Artigo
Idioma: por
Título da fonte: Letras (Santa Maria. Online)
Texto Completo: https://periodicos.ufsm.br/letras/article/view/25324
Resumo: While studies on the role of social media in political campaigns are growing, we still need to understand how well established communicative resources such as political photographs have been adapted in face of the digital transformation. Departing from Barthes (1972) discussion on electoral photographs, this paper discusses the production of Interactive meanings in photographs uploaded by the three main contenders in the Presidential Election 2014 in Brazil. The results show an expansion both in the functions and semiotic strategies adopted to establish a relationship with viewers through electoral photographs.
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spelling The electoral photograph reloaded: a social semiotic approachThe electoral photograph reloaded: a social semiotic approachPolitical photographSocial semioticsInteractive meaningsPolitical photographSocial semioticsInteractive meaningsWhile studies on the role of social media in political campaigns are growing, we still need to understand how well established communicative resources such as political photographs have been adapted in face of the digital transformation. Departing from Barthes (1972) discussion on electoral photographs, this paper discusses the production of Interactive meanings in photographs uploaded by the three main contenders in the Presidential Election 2014 in Brazil. The results show an expansion both in the functions and semiotic strategies adopted to establish a relationship with viewers through electoral photographs.While studies on the role of social media in political campaigns are growing, we still need to understand how well established communicative resources such as political photographs have been adapted in face of the digital transformation. Departing from Barthes (1972) discussion on electoral photographs, this paper discusses the production of Interactive meanings in photographs uploaded by the three main contenders in the Presidential Election 2014 in Brazil. The results show an expansion both in the functions and semiotic strategies adopted to establish a relationship with viewers through electoral photographs.Universidade Federal de Santa Maria2016-06-22info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsm.br/letras/article/view/2532410.5902/2176148525324Letras; n. 52: (Jun. 2016) - Linguística Aplicada: Multiletramento; 732176-14851519-3985reponame:Letras (Santa Maria. Online)instname:Universidade Federal de Santa Maria (UFSM)instacron:UFSMporhttps://periodicos.ufsm.br/letras/article/view/25324/14662Copyright (c) 2016 Letrasinfo:eu-repo/semantics/openAccessVeloso, Francisco Osvanilson Dourado2022-11-08T17:45:50Zoai:ojs.pkp.sfu.ca:article/25324Revistahttps://periodicos.ufsm.br/letrasPUBhttps://periodicos.ufsm.br/letras/oai||gil.negreiros@ufsm.br|| periodicoletras.ufsm@gmail.com2176-14851519-3985opendoar:2023-01-09T16:16:21.240143Letras (Santa Maria. Online) - Universidade Federal de Santa Maria (UFSM)true
dc.title.none.fl_str_mv The electoral photograph reloaded: a social semiotic approach
The electoral photograph reloaded: a social semiotic approach
title The electoral photograph reloaded: a social semiotic approach
spellingShingle The electoral photograph reloaded: a social semiotic approach
Veloso, Francisco Osvanilson Dourado
Political photograph
Social semiotics
Interactive meanings
Political photograph
Social semiotics
Interactive meanings
title_short The electoral photograph reloaded: a social semiotic approach
title_full The electoral photograph reloaded: a social semiotic approach
title_fullStr The electoral photograph reloaded: a social semiotic approach
title_full_unstemmed The electoral photograph reloaded: a social semiotic approach
title_sort The electoral photograph reloaded: a social semiotic approach
author Veloso, Francisco Osvanilson Dourado
author_facet Veloso, Francisco Osvanilson Dourado
author_role author
dc.contributor.author.fl_str_mv Veloso, Francisco Osvanilson Dourado
dc.subject.por.fl_str_mv Political photograph
Social semiotics
Interactive meanings
Political photograph
Social semiotics
Interactive meanings
topic Political photograph
Social semiotics
Interactive meanings
Political photograph
Social semiotics
Interactive meanings
description While studies on the role of social media in political campaigns are growing, we still need to understand how well established communicative resources such as political photographs have been adapted in face of the digital transformation. Departing from Barthes (1972) discussion on electoral photographs, this paper discusses the production of Interactive meanings in photographs uploaded by the three main contenders in the Presidential Election 2014 in Brazil. The results show an expansion both in the functions and semiotic strategies adopted to establish a relationship with viewers through electoral photographs.
publishDate 2016
dc.date.none.fl_str_mv 2016-06-22
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufsm.br/letras/article/view/25324
10.5902/2176148525324
url https://periodicos.ufsm.br/letras/article/view/25324
identifier_str_mv 10.5902/2176148525324
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufsm.br/letras/article/view/25324/14662
dc.rights.driver.fl_str_mv Copyright (c) 2016 Letras
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Letras
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Santa Maria
publisher.none.fl_str_mv Universidade Federal de Santa Maria
dc.source.none.fl_str_mv Letras; n. 52: (Jun. 2016) - Linguística Aplicada: Multiletramento; 73
2176-1485
1519-3985
reponame:Letras (Santa Maria. Online)
instname:Universidade Federal de Santa Maria (UFSM)
instacron:UFSM
instname_str Universidade Federal de Santa Maria (UFSM)
instacron_str UFSM
institution UFSM
reponame_str Letras (Santa Maria. Online)
collection Letras (Santa Maria. Online)
repository.name.fl_str_mv Letras (Santa Maria. Online) - Universidade Federal de Santa Maria (UFSM)
repository.mail.fl_str_mv ||gil.negreiros@ufsm.br|| periodicoletras.ufsm@gmail.com
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